Managing Your Social Media Footprint for Low Stress and High Impact

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Managing Your Social Media Footprint !for Low Stress and High Impact!

Aliza Sherman!@alizasherman!

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Is your content running wild?

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•  Who you are. •  Where you want to go. •  Who you want to reach. •  What you want from them. •  What you’ll provide them. •  When you can do this. •  How you can do this.

Tame your content: Focus

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• Set goals. What? • Know your audience. Who? •  Identify actions. Do what? • Have a plan. Where? How? • Establish a rhythm. When?

Be strategic

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• Optimal frequency • Your schedule •  Their schedules • Accessibility

Establish a rhythm.

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What should you do?

1.  Tell stories. 2.  Attract attention. 3.  Be visual. 4.  Strike an emotional chord. 5.  Build your community. 6.  Engage in communities. 7.  Get reactions and actions.

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Drive traffic.

1.  Frequent messages. 2.  Branded messages. 3.  Links to destinations. 4.  Compelling reasons to click. 5.  Calls to action.

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Impact Targeted Amplification Advertising Distribution

Pick the right channels.

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Vine – 6 sec Instagram – 15 sec Meerkat & Periscope – Live streaming

Use video

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Location-based channels

Swarm – checkin Trover – share Foodspotting - food & drink

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•  Publish regularly •  Auto-post to distribute •  Schedule •  In the Moment

Establish a content flow.

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• Hootsuite • Buffer •  Facebook Scheduler •  IFTTT • Dlvr.it • CoSchedule

Schedule thoughtfully.

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Buffer

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Buffer

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Buffer

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Buffer

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Hootsuite

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Hootsuite

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If This Than That (IFTTT)

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If This Than That (IFTTT)

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If This Than That (IFTTT)

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Establish a content flow.

Blog Buffer

#travel Page

Profile

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Remember: 1.  Tell stories. 2.  Be visual 3.  Leverage assets. 4.  Use tools. 5.  Take breaks.

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Questions?

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Aliza Sherman alizasherman.com @alizasherman [email protected] SlideShare.net/alizasherman

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Social Media Calendar Grid

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• Brand builders • Relevant topics • Crowd pleasers •  Time-specific events • Momentum builders • Calls to action

Create content anchors.

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• Monday Motivation •  Tuesday #TravelTuesday • Wednesday Wanderings •  Thursday #Throwback •  Friday Friendship • Saturday Selling • Sunday Inspiration

Sample content anchors

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• Your news • Current events •  Travel news • Holidays •  Trending topics • Ad campaigns • Promotions • Hashtag chats

Identify key events.

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• Columns • Rows •  Tabs • Access • Collaboration • Resources

Elements of the Grid

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Grid: Dates & Times

•  Monthly. •  Weekly. •  Daily. •  Multiple times a day.

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• Stockpile your assets. • Set up reminders. • Archive assets online. •  Link to archives. • Make templates. • Create short links. • Make notes.

Manage your assets.

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• Weekly or monthly tabs • Content dumps o Repeatables o Quotes o Links o Resources

• Measurement tab •  Template tab

Add Layers to the Grid.

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Let people subscribe to your email list from: o  Website o  Facebook Page o  Links on Twitter o  Links on LinkedIn o  Other social networks

Marketing: Email

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Boost Your Content

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Advertise Your Stuff

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•  Targeted, not scattershot. • Repeatable, not repetitive. •  In the moment, not spammy. • Visual, not text-heavy. • Strategic, not haphazard. •  Flexible, not rigid.

Go with the flow.

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Remember: 1.  Tell stories. 2.  Be visual 3.  Leverage assets. 4.  Use tools. 5.  Take breaks.

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Questions?

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Aliza Sherman alizasherman.com @alizasherman [email protected]