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Managing your researcher online presence
This presentation contains content from Dr Helen Webster ‘s The Researcher Online:Building an Online Identity. The slides are available here:
http://dh23things.wordpress.com/2012/10/10/the-researcher-online-building-your-online-identity/.
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This is not a social media demonstratio
n...
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a broader understanding of why you should consider
using social media
a basic understanding of good practice, impact, and potential
pitfalls
an insight into unconventional publishing methods
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What do people know about me
already?
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Google!
Purge?
Reputation…
Settings
Alias
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Who is looking at you online?
http://www.theguardian.com/careers/careers-blog/google-online-searches
77% 77% of recruiters used search engines to
find background data on candidates
35%35% admitted eliminating candidates
because of the information that they found online
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82% of candidates expect recruiters to search
for their details on a search engine
& only
33% bothered to search for themselves to see
what prospective employers may find
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What has this got do with my
academic career?
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© https://www.jasondavies.com/wordcloud/#
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Blogging as a publishing
tool
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Easy to createResearch / work diaryPublicity Express your thoughtsInformal tone Follow and be followedBlog collaboratively
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https://bloggingforhistorians.wordpress.com/
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http://blogs.lse.ac.uk/impactofsocialsciences/
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How do I link my identity to my research
and institution?
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Open Researcher and Contributor iD
For further information on how to sign up and what the service offers, have a look at the University’s Research Information pages
http://www.research-information.admin.cam.ac.uk/what-information-available
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How will people find what I want
them to find?
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Develop and protect your brand Be consistent with:
Your name and title (ORCiD)
Your biog / research description
Your linking sites (personal website, departmental/research group blog, twitter, academia.edu etc.)
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How do you communicate & connect?
cc licensed flickr photo shared by ☺ Lee J Haywood
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What might you get out of networking?
• Advice
• Information
• Opportunities
• Support
• Help
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Benefits of online networking
• Access at any time
• Contacts beyond the institution
• Lighter touch
• Ongoing discussions
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Tips for enhancing your visibility• Google ranking • Sites with authority• How are people searching for you –
embed likely keywords in your metadata/tags
• For social media update at peak times 9am, 3 pm and 6 pm
• Search for yourself and images
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How do you maintain a presence?
• Collate your own presence• Have the same username across
platforms e.g. Namechk https://namechk.com/
• Consistent and recognisable profile picture e.g. Gravatar
• Can create profiles to bring social media together e.g. About.me and Flavours.me
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What do you want from your profile
• What aspect of work or self are you promoting
• Who is your audience • What purpose do you want to achieve• What can you offer: Collate news,
commentary on what reading, updates on activities e.g. conferences, research methods, peer mentoring
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Networking tools• Social Bookmarking
–Share links relevant to your subject (blogs, papers), subscribe and create online bookmarks, e.g. Delicious or Pinterest
• Microblogging – Twitter–Follow academics, researchers, groups and societies in your
subject areas, livetweeting at conferences• Blogging as a scholarly activity
–Create a blog for colleagues or students• Comment
–Start and join in discussions on sites e.g. Mendeley, Academia.edu, LinkedIn
• Digital file-sharing platforms–E.g. slideshare, Youtube
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Build your online networks: Twitter
Create and subscribe to Twitter lists
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Add people or institutions to your
list
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Tips for TwitterCheck who other people follow
Search via #hashtags e.g. conferences
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Managing networks on TwitterHootsuite or Tweetdeck – various columns: stream different usernames, favourites, hashtags, individuals.
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Build your online networks: FacebookJoin/create groups in your subject
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Create page for academic promotion
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Like pages from societies/groups/institutions and see what they are liking
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Build your online networks: LinkedIn
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Remember be social!
• Interact • Ask questions• Respond to queries• Update regularly• Share ideas/information with others in your
network• Collate and pass on responses
cc licensed flickr photo by Miss Vio
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Contact DetailsLyn BaileyLibrarianFaculty of ClassicsEmail: [email protected] : @lettylib Tel: 01223 335154
Jenni SkinnerLibrarianCentre of African Studies LibraryEmail: [email protected] : @afrstudieslib Tel: 01223 334398