MANAGING BIG CHANGES Community Tips from Disaster Prep #OCTribe March 26, 2014 (Image: storm #2 from powazny on flickr)
Managing Big Comunity Changes
Jul 14, 2015
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MANAGING BIG CHANGESCommunity Tips from Disaster Prep
#OCTribe
March 26, 2014(Image: storm #2 from powazny on flickr)
Community since 2006
Wetpaint, Hipp Theatre, Ning, and more
I tweet way too much (usually) @ThatGirlCrystal
Gators win everything in my bracket
ABOUT ME
What is a Big Community Change?
Planning tips from Disaster Prep
Practical Examples
COMMUNITY CHANGE
Image: Party Duck from Mr_Tentacle on flickr
Platform
Design
Management
Policies
Business Direction
CHANGE IS… GOOD?
Image: change happens from atbartlett on flickr
Be Informed
Create a Communication Plan
Build Your Kit
Expect the Unexpected
MANAGING COMMUNITY CHANGES
Image: right brain planning from stargardener on flickr.
BE INFORMED
Seek Information Proactively
Provide avenues for feedback
Show your work.
Image: Information from heathbrandon on flickr
COMMUNICATION PLAN
Community First
Internal vs External Communications
Empathy
Image: Playing the Whisper Game from kalexanderson on flickr
BUILD YOUR KIT
FAQS
Canned responses are your friend
Provide reasons for unpopular changes
Image: Kit Bag II by tonymangan on flickr
All hands on deck
Some things are beyond your control
Be flexible
EXPECT THE UNEXPECTED
Image: Surprise! From greencolander on flickr
Image: Hurricane Charley from NOAA
PRACTICAL EXAMPLES
NING
End of Freemium
Ning 3.0
Image: Red Ning from fabricio on flickr
Image: Causes from cambodia4kids on flickr
CAUSES
Facebook to own platform
Image: WetPaint Paging Interface from paulwatson on flickr
WETPAINT
Shift to entertainment platform
Selling off of wiki product
Change is ultimately good, but scary – think about it from a
member perspective
Over-communicate as much as you can (and be okay with
repeating yourself)
Be transparent as possible (within reason/liabilities)
You WILL make mistakes
LET ME SUM UP
Image: San Francisco lucky double rainbow from davidyuweb on flickr
Want these slides? Gimme some feedback:
bit.ly/LwLSurvey
Resources and More Info: bit.ly/cmgrchanges
QUESTIONS?
Contact or Connect:
@ThatGirlCrystal
thatgirlcrystal.com
crystal@thatgirlcrystal
@Ning
Image: Question mark graffiti from bilal-kamoon on flickr
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