Page 1 Unit 1- Basic conceptPage 2 Page 3 eg: individual buying behaviour.Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Delphi TechniquePage 10 Page 11 Elasticity of demandPage 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 cf= CASH FLOW WACC=WEIGHED AVG. COST OF CAPITAL