Management project strategic management- presentation

Management project

MAARZGROUP

ENDORSING THE FUTURE

GROUP MEMBER

• Ahmed Muhammad Masood Niazi

• Khalil-ur-Rehman Maar

• Mirza Umar Baig

• M. Awais Munawar

• Noman Shahzad

INTRODUCTION

• Purpose of Research Report

• Brief of Organization

• Summary of Interview

• Summary of Articles

• Manager overview

• Problems Confronted/ Limitations

• Lessons Learned

• Conclusion

PURPOSE OF RESEARCH REPORT

Purpose of performing this project was to get to know about the importance of Strategic Management and Planning for an Organization.

It was done to know that What Strategic Planning is?

How does it has influence on an organization?

How manager perform this task?``

How important it is for an organization?

This Research also provided us experience how to take an interview.

BRIEF OF ORGANIZATION

Established in 2012 MAARZ follows the Arian dynasty providing the excellence in a diverse range of fields that includes marketing, advertising, e-commerce, interior designing and retail solutions. The ambition is to provide top level marketing solutions to small and medium businesses to get the best out of market. Our potential Clients include Warid , Mobilink , Microsoft and Abbot Ltd.

Providing better solutions at a less price.

MISSION STATEMENT

To become the best advertising house of Pakistan.

VISION STATEMENT

MANAGER OVERVIEW

• Mohammad Muzammil Sohail

• Director of Internal Affairs.

• Joined 10th Jan 2012

• MBA(ongoing) Punjab University Lahore

• BBA from IBA Karachi(2008).

• Experience : WDC interim Manager of Marketing

SUMMARY OF ARTICLES

• As our topic was Strategic Planning, so all of our articles are related to this topics.

• There are different articles which have different situations in it and different application of strategic management ideas and methods.

• They have given different types of tips and procedure to follow to get maximum out of your strategic planning.

• They have shown different aspects of this planning by assuming the different outcomes.

SUMMARY OF INTERVIEW

• Managers and their Behavior

• Strategic Management

• Designing a Strategy

• Implementation of Strategy

• Influence of Strategy

• Competitive Strategy

• Organizational Flexibility

• Use of Internet in modern day business

LESSONS LEARNED

• Managers are an important part of an organization

• Managers should be very well trained and have good human and communication skills so that it can communicate in and out of organization with employees and Public.

• Strategic management and planning is an important part of an organization it defines their future goals and task which they want to achieve

• Strategy is like a oxygen to organization it is like a method of how to walk and if you don’t know how to walk on your foots you are going to fall down so you should know how to walk and to know that you have to follow that method.

LESSONS LEARNED

• There are also other factors which influences the Organization apart from Strategic management like Economic, Customers etc.

• You have to develop a strategy which other company might not able to develop similarly your competitive strategy should be already designed in order to tackle your competition and your competitive strategy should provide more values to customer from your competitors.

• Internet based Business or E-business is a really powerful tools in this era.

• Even some companies have their whole business based on internet like social media websites Facebook and online shopping websites like OLX and AMAZON.

PROBLEMS CONFRONTED/ LIMITATIONS• The major problem faced by the organization is regarding the mentality of the people as they don’t consider marketing as a part of the planning.• Another limitation is the existence of the cartels in the industry as it makes work difficult for the new enterants.• Another problem that we face is to get online as the local network conditions are bad.• Another limitation that is faced by us is that most of the financial laws implemented are outdated.

•

CONCLUSION

• Strategic Management is very Important of organization

• So companies should make it very seriously and with the help of senior employees and with advice of experience persons so that you don’t have to face problems in future as your company works on this .

• Designing is an important part but if this strategy is not implemented there was no use of making it .

• So managers and Authorities should make sure that this strategy is implemented and is working properly

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QUESTIONS