Manage Regional Partnerships to Success 35 th Annual Training Conference Steven J. Lantsberger, CEDJennifer Faughn Kimberly MaeversLen Santoro Presented.

Manage Regional Partnerships to Success

35th Annual Training Conference

Steven J. Lantsberger, CED Jennifer Faughn

Kimberly Maevers Len Santoro

Presented by

Manage Regional Partnerships to Success

Opportunity High DesertFive Communities…One Regional Vision

CALED Annual Conference - 2015

Opportunity High Desert (OHD)

t Adelantot Apple Valleyt Barstowt Hesperia t Victorville

Established January 2013

Public Sector Membership Only

Focus on Retail & Restaurant Attraction

Population – 450,000

8th largest in state if compared to cities

Genesis – Why OHD?

Response to redevelopment dissolution

Common economic development goals

Need for regional “brand” or identity

Shared resources generate greater impact

Impetus of OHD

Region more impactful – demographics

Sum greater than “parts”

New projects benefit entire region

Political Impact - Legislators

Diversity of opportunities

Leverage $$$

Organization Structure

City Managers

Adelanto Apple Valley Barstow Hesperia Victorville

Administrator(Member Staff)

Governance

Day-to-day oversight

Economic Development Staff

Promoting OHD

Trade Shows - ICSC

Team California Membership

Outreach to Brokerage Community

Relationships with Tenant Representatives

Partnerships with Developers

Event Sponsorships

Advertising

Social Media

Website

Regional Results!

May 2013 – December 2014 Development: 396,000 SF Jobs: 830 Private Investment: $78M Gross Sales: $92M Property Tax: $799K Sales Tax: $915K Unemployment: 3.6%

Keys to Success

Defined Mission

Adopt and maintain common message

Dispense with egos and distrust

All “equal partners” – lead dissemination

Strong Leadership

Continuity of funding

Support of each other

Promote successes to community

Opportunity High DesertCity of Adelanto

Town of Apple ValleyCity of BarstowCity of HesperiaCity of Victorville

www.opportunityhighdesert.com

Steven J. Lantsberger, CED/EDFP/[email protected]

760/947-1906

California Central Valley Economic Development Corporation

Jennifer Faughn, Executive Director

Who We Are: California Central Valley Economic Development Corporation (CCVEDC) is a regional marketing group whose mission is to promote job creation.

8-County EDCs and PG&E Fresno, Kern, Kings, Madera, Merced, San Joaquin, Stanislaus and Tulare.

California Central Valley EDC

What We Do:CCVEDC provides businesses with the resources necessary when evaluating, planning and implementing a site location/expansion in the Central California region.

One contact for Eight Counties

California Central Valley EDC

The entire region works together to market the brand, “Central California…Center Yourself” through national meetings with site selectors, trade shows and a vibrant marketing plan. The comprehensive program that contacts 500 brokers per quarter and 2,000 businesses per year generates:

◦ Meetings with site selectors in national markets, and

◦ Business contacts from trade shows and events.

MarketingMarketing Central California

Resulting in: • Community proposals generated for

companies looking into a location,

• Site tours, and,

• New jobs and investment

CCVEDC markets the region at national industry trade shows such as the West Pack Show held in Anaheim and the annual Process Expo trade show in Chicago. 

“By being at trade shows or undertaking trade missions we’re carrying the message that we

are open for business and want to help,” explains Bobby Kahn, a CCVEDC board

member. 

MarketingTrade Shows

Example of Shows• WestPack Trade Show in Anaheim• SIOR National Show• Process Expo in Chicago

New BusinessContacts

CCVEDC representatives travel to major markets for meetings with national brokerage firms to discuss with site selectors, brokers and tenant reps, the value of doing business in Central California.

“The fact that companies can actually make money by moving there and that the Valley has

some competitive advantages from other states, I wouldn’t have thought about were it not for the face-to-face interaction of the CCEDC efforts,”

comments Ed Harris, of Commercial Tenant Services in New York City.

MarketingBroker Trade Missions

– Los Angeles– Bay Area– Dallas– New York– Sacramento

– Washington DC– Phoenix– Atlanta– Chicago– Boston

Broker Meetings

CCVEDC Marketing

Marketing Tools◦ CentralCalifornia.org ◦ Real Estate Market Update◦ Incentives Overview◦ Electronic Newsletter◦ Trade Show Booth◦ Regional Data◦ Linked In

ToursProspectsMeetings

New Jobs-3yr: 1,377

Results

Kimberly Maevers, President / CEOThe Greater Antelope Valley

Economic Alliancewww.SoCalLeadingEdge.org

Email: [email protected]

Why GAVEA?We are the only REGIONAL economic developer for North

Los Angeles and South East Kern County – • We leverage the efforts of our five cities and two counties into a regional message for business Retention, Expansion and Attraction

• We collaborate with all 18 regional Chambers of Commerce to reach small business

• We actively participate with the other regional EDC’s

Our region is unique:

3000 Sq. Miles

• Not the Los Angeles MSA

• Not the Bakersfield MSA

Because of that, we work to collect the data that is

specific to our region

The data we collect and the reports we create are specific to the 23 zip codes of our Region

Our Economic Round Table

Report is significant

because of the stories we can

tell…

Our centerfold story is the headline and the sound bite we need to share…

2014 centerfold

Our allies helps us tell the story!

• Page 2 Beacon Economics• Page 15 LA County EDC• Page 18 Mid-American Solar• Page 21 Tehachapi’s friends of Agribusiness• Pages 23-24 Educators @ MSET• Pages 28-29 Our Aerospace / Aviation experts• Pages 34-36 Real estate professionals• Pages 39-41 Cities, Counties, Chambers, Visitor and Tourism

Public – Private Sponsors help fund our work

Welcome to

Southern California’s Leading

Edge!

SoCalLeadingEdge.org

Presented by

Len Santoro

Senior Vice President

CBRE Industrial Properties – Brokerage

2015 CALED Conference Riverside, CA

Len SantoroCBRE Industrial Properties – Brokerage

4141 Inland Empire Blvd., Suite 100

Ontario, CA 91764

909.418.2158

[email protected]