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ESOCE-NET European Socie of Concurrent Engineering - Net 6°-7th December 2009, Rome Roberto Santoro, President INDUSTRIAL FORUM 2010 OPEN INNOVATION PLATFORMS & SMES IN SERVICE-PRODUCT DEVELOPMENT
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Page 1: Roberto Santoro Rome 2010

ESOCE-NET European Society of Concurrent Engineering - Net

6°-7th December 2009, Rome Roberto Santoro, President

INDUSTRIAL FORUM 2010

OPEN INNOVATION PLATFORMS & SMES IN SERVICE-PRODUCT DEVELOPMENT

Page 2: Roberto Santoro Rome 2010

Open Innovation Platforms & SMEs In Advanced Service-Product Development

09:15 Open Innovation platforms for SMEs 09:45 Policy platforms to support Industry and SMEs 11:15 Coffee Break 11:45 Open Business and ICT Platforms 13:15 Lunch 14:30 Workshop 1: “Living Labs and reality checks: opportunities for SMEs” 14.30 Workshop 2: “Open Innovation ICT Service Platform models for SMEs” 17:30 Joint Initiatives Concluding plenary session 18:00 First Day Conference Closure

7TH OF DECEMBER PROGRAM MATCH MAKING OF LIVING LABS AND SME’S BUSINESS OPPORTUNITIES

6TH OF DECEMBER PROGRAM

Page 3: Roberto Santoro Rome 2010

European Society of Concurrent Engineering

• Established in 1994 as Non-profit-making organisation • Sustainable knowledge community for Concurrent Enterprising

Over 500 members 50% Academic 50% Industrial

35 Countries worldwide

Concurrent Engineering-Enterprising-Innovation Community based Living Labs Collaborative Networks

ESoCE Industrial Forum

USER DRIVEN OPEN INNOVATION for SMEs

Rome, December 2010

WWW.ESOCE.NET [email protected]

Innovating Product-Services For Collaborative Networks

Aachen, 20-22 June, 2011

Page 4: Roberto Santoro Rome 2010

Islands of automation

supporting new collaborative technologies

Vision Research Need

Harmonized legal framework for open

innovation & collaborative business at

EU level Engineering collaborative work place fully support

participation of all stakeholders

Companies and People interactions will be

supported by extensive IT services & platforms

as business utility

People creativty and productivity benefits

form multicultural interaction

Address regulatory needs for networked

organizations and individuals

Develop models for open collaborative &

concurrent workspace

Study, design & develop an open, self-adaptive, generic ICT integrated solution and services

Approaches for augmenting effectiveness

of human interaction based on diversity

Policy & Regulation

From Vision to Action

CI area Roadmapping process Projects

Service/Product development

Business: User driven demand creation

Organization: Networked professionals & organizations

Human: Creativity Experience

Consumers, suppliers and partners are fully involved in the value and demand creation

Elaborate inclusive business models for LLabs, Clusters and

networked organizations,

CRESCENDO

72,3%

19,2%

8,5%

55,3%

38,3%

6,4%

26,1%

30,4%

43,5%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

Networking Living Labbibg Viving Labbing

Concurrent Innovation: Vision 2020

ProbablyUncertainNot-Likely

Page 5: Roberto Santoro Rome 2010

Living Labs and User Driven Open Innovation

•  Bringing users early into the creative process, accessing the Collective Intelligence

•  Bridging the innovation gap between technology development and the uptake of new products and services

•  Allowing for early assessment of the socio-economic implications of new technological solutions

Living Labs are User Driven Open Innovation Platforms where stakeholders have formed a Public-Private-People-Partnership (PPPP) of firms, public agencies, universities, institutes and users all collaborating for creating, prototyping, and validating new service-products and societal infrastructures in real-life contexts. Such contexts are cities, villages and rural areas as well as industrial plants.”

A Living Lab empowers users to drive research, development and innovation for ICT based services addressing major socio-economic issues (energy and environment; well being, e-health and inclusion; media and creativity; logistics and manufacturing regional development!)

Page 6: Roberto Santoro Rome 2010

212 ENoLL Members and Growing!5° WAVE

100s of public bodies, 1.000s of companies, 100.000s of final users

JOIN The Open System of Living Labs Communities

Individuals register at any time at http://www.ami-communities.eu

LLABS repond to the 5° wave call for membership open Dec 2010 http://www.openlivinglabs.eu

LL-Open

LL-Partners

ENoLL

LL-Partners

LL-Policy

media energy

health

regio

cities

manufacturing

Page 7: Roberto Santoro Rome 2010

Open Innovation and LLABS Co-Creating “SMART” COMMONS

Energy •  Saving Behaviour

Health •  Active Living

Media •  Creative

Participation

Page 8: Roberto Santoro Rome 2010

Policies for Innovation •  Current Policies are biased toward technology push

–  Focus on technology development and transfer –  Tend to support individual enterprise ventures rather than the

emergence of networked market opportunities •  Need to support the demand side and culture of innovation

–  You Can Learn to Innovate” experiencial educational programs fostering an innovation culture for all

–  Ideas competition and “Reality Checks” within Open Innovation Ecosystems, such as Living Labs (combining and evolving Ideas in networked communities)

–  Innovation Demand Vouchers to SMEs and User Communities within Living Labs

–  Collaborative Public Procurement of Innovation Creative Commons (Service Development Platforms)

–  Leverage existing regional business infrastructures (clusters, incubators..) by integrating them trough Living Labs into an innovation breeding environment

Page 9: Roberto Santoro Rome 2010

Pre-Commercial Procurement a Good Practice

•  Procure R&D in steps (solutions, prototypes, test series) to reduce risk and give SMEs a chance –  Grow size of tasks gradually, make bridge from ideas to first test

product, procurer = SME first customer reference

•  Risk-benefit sharing with suppliers –  Less risk procurer, commercialization opportunity suppliers

•  Competing development with multiple suppliers –  Better value for money. US defense report: in-development

competition reduces first unit acquisition cost with 20-30%

•  Sharing R&D costs with other procurers –  Cooperation across borders can help develop a European market

and common standard

Source: Lieve Bos DG INFSO

Page 10: Roberto Santoro Rome 2010

A European model for Regions to implement demand creation Practices for ICT Service Markets

Elements of the functional region

!  Incubators, providing technology transfer and business support services to SMEs

!  Clusters and industrial associations, !  Networks using collaborative

approach to business, including governance, processes, legal tools and so on, to foster collaborative idea generation among entrepreneurs

!  Living Labs for ideas generation and evaluation for innovative products and services with end users / citizens and for providing essential IT infrastructures for ICT based services.

Fuels for Demand creation

!  Support to “Commons” (shared platforms, facilities and so on) for service development)

!  Innovation Vouchers, to support innovative initiative through Knowledge Intensive and Added Value services

!  Connection of Public Demand of Products/Services and Private Technology Offer at Regional level,

!  Ideas competition and Reality check, connecting industrial and institutional demand with Innovators

!  “You Can Learn to Innovate” experiencial educational programs fostering an innovation culture for all

Page 11: Roberto Santoro Rome 2010

SMEs and Living Labs

•  SMEs can engage with Living Labs –  Access and Share knowledge by registering to ENoLL

thematic domains –  Take opportunities to be actively involved in ENoLL pilots

•  New Benefits for SMEs –  Access Living Labs community

•  Living Labs are your new market •  “Reality check” and Commercial viability

–  Access network of clusters •  Complement your capabilities with new partners •  Set up Collaborative developments for new products/

services

Page 12: Roberto Santoro Rome 2010

University

Research Centre

Public Institution

Regional Cluster Industry and Research Entities

Social Settings

LL client

Company

LL Collaborative ICT Infrastructure

New product/ Service Co-creation

Social Community

VPC VPC

Living Lab User community

User-driven Open Innovation: Functional Region scenario

Business

Social

Knowledge

The KBS chromo-framework © A. Bifulco R.Santoro

CoP

KBS

Page 13: Roberto Santoro Rome 2010

Galileo Advanced INnovation Services

Page 14: Roberto Santoro Rome 2010

LLAB Concurrent Innovation Vortex for Reality Breeding: From Promising Ideas to solve user needs to validated opportunities for the ICT service market

Conceiving

Developing

Experiencing

Evaluating

User Driven Demand Creation

Ideas Competition

LLab Innovation Vortex

Validated Opportunity •  Service/Product •  Market demand •  Collaborative Enterprise

Improved capacities for SMEs, including micro-entrepreneurs, to develop, validate and integrate new ideas and rapidly scale-up their services and products from their local region to other regions with different characteristics

Page 15: Roberto Santoro Rome 2010

•  The GNSS Living Lab Prize awarded three winners, who get the opportunity to conduct a “reality check trial” in Living Labs with the involvement of relevant user communities and potential future customers.

•  The nominated innovators will thus benefit from the: •  user-oriented validation of their ideas •  development of their entrepreneurial team •  intensifying of their network of industrial relationships

•  The three selected Living Labs will receive a co-funding for the pilot activities of up to 20,000 EUR each

•  1. Stef Kolman for Real-World Vehicle Emission Profiles •  2. Volker Tank for Cardiac Power Monitoring •  3. Dylan Seychell for DINOS for Smart Cities – Digital

Information,Navigation and Orientation System

Submit your Proposal before 15° January 2011 http://www.livinglabs.galileo-masters.eu

Page 16: Roberto Santoro Rome 2010

Living Labs Services for SMEs Innovation CO-LLABS CIP project apr 2008- jul 2010 Coordinated by ESoCE Net

SMEs

Living Lab Organiser

Expert Support Partner

Innovation Agency

The over-all objective of the CO-LLABS Thematic Network is to achieve a European-wide adoption of ICT-based Living lab services and practices to allow SMEs to improve their innovation processes and become part of “open innovation” environments

http://www.ami-communities.eu/wiki/CO-LLABS

Supporting Enoll Development and Policy Linking Catalizing Multi Site Collaboarative Pilots

Page 17: Roberto Santoro Rome 2010

SMEs can use Living Lab networks to test and enter new markets!

Homecare & ILS! Energy Efficiency !

eParticipation !eManufacturing!

APOLLON: !Advanced Pilots of Living Labs Operating in Networks!

!"#$%&'((')$*+,#-./#01!" "#$%&'()*(#!(+#!,*-.#!/%)!012'!%/!*!2.)%3#*&!&#(4%)5!%/!-%6*-!%3#&!7&&%,*8%&!3-*9%)$'!

" !0#(!.3!(+#$*86!&#(4%)5'!%/!:7,7&;!:*<'!*6)%''!2.)%3#!" !"#,#-%3!*!6%$$%&!*33)%*6+!/%)!6)%''=<%)>#)!:7,7&;!:*<!#?3#)7$#&('!

What is needed for cross-border Living Lab Networks?

Common methodology

Common ecosystem approach

Common research benchmark

Common platform guidelines

Common integration framework

Page 18: Roberto Santoro Rome 2010

Impact Creation Strategy

APOLLON Methodology, Tools and Guidelines

eManufacturi

ng

Health

Energy

eParticipation

Domain Networks

and Services by ENoLL

SMEs access other markets

LLABs Scale-up cross-border projects

Cross-border thematic domain Networks

manufacturing

media

health

energy

Page 19: Roberto Santoro Rome 2010

Future Internet Research and Experimentation By Adopting Living Labs

Living Lab

Living Lab

Living Lab

Testbed

Testbed

Testbed

Urban setting

Urban setting

Urban setting

•  Engaging Diverse Communities •  Creating Commons •  Empowering the emergent SMART CITIES NETWORK

Toward Smart Cities as Innovation Ecosystems for Future Internet Research

Empowered by Smart Citizens!

Page 20: Roberto Santoro Rome 2010

!

•  Experiential Platform where the KBS Knowledge Business Social Experience Models will be implemented to explore socially enabled ICT/IOT.

•  This platform will operate as a knowledge and experience environment for Logistics, Well Being and Green Innovative Services.

Experiential Living Lab for the Internet Of Things

User’s driven Exploration

Experiential Platforms Autonomous,

intelligent products

Multi-agent controlDecision algorithms

RFID and Sensors

Page 21: Roberto Santoro Rome 2010

COIN EC-EI Services PRIZE •  By 2020 enterprise collaboration and interoperability services will

become an invisible, pervasive and self-adaptive knowledge and business utility at disposal of the European networked enterprises from any industrial sector and domain in order to rapidly set-up, efficiently manage and effectively operate different forms of business collaborations, from the most traditionally supply chains to the most advanced and dynamic business ecosystems

•  The PRIZE objective is to seek the best COIN-related ideas for EI/EC services development and implementation, i.e.: –  For Test/Use cases where COIN collaboration and interoperability

services play a key role. –  For development of additional collaboration and interoperability services

to integrate COIN’s Generic Platform Services portfolio offer.

Submit your Proposal before 31° March 2011 http://www.coin-ip.eu/

Page 22: Roberto Santoro Rome 2010

This is the First European Summer School of Living Labs Theme: Collaborative Innovation through Living Labs

25-27th August 2010 - Cité des Sciences, 30, avenue Corentin Cariou. Paris (France)

First Living Lab Summer School 25-27 August Paris - NO places left http://www.ami-communities.eu/wiki/LL_Summer_School/Registration Stay tuned for pearls of wisdom from the 80 participants!

LLSS-2010 Living Lab Summer School Being Launched from Paris by European Astronaut and Former French Minister Claudie Haignere 12:53 PM Aug 25th

http://www-sop.inria.fr/teams/axis/LLSS2010/ecoleLL

LLSS-2010: You can learn to innovate. Raising the innovation culture unleashing the innovation potential of a territory