Making Your Presentation STICK!
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Mak
ing Your
Presentation
STICK!
Illustration: Kath Harding at MakeMark, UK
Redefine: Presentation
Seven Questions to Knowing Your Audience
Why are they here?2What keeps them up at night?3
What are they like?1
4 How can you solve their problem?
5 What do you want them to do?6 How might they resist?7 How can you best reach them?
Audiences at Orientation
Parents
TransfersFreshmen
Students
“Presenting is not simply about aesthetics or making things pretty; it’s about creating meaning.It’s about being present.I need to ensure that every person in the audience believes I’mhaving an individual conversationwith them.”—Rick Justice
Redefine: Presentation
Redefine: Presentation
The audience will either read your slides or listen to you. They will not do both.
Using the Right Tool
Building Sequentially
Redefine: Presentation
Delivery: How?Delivery: How?
Web/Devices In PersonHandouts
guidebook.com/press; iconfinder.com
Mak
ing Your
Presentation
STICK!
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