Making social work for big brands at SMWF.

Making social work

for big brandsSocial media world forum

@rossbreadmore

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Big ideas

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SMS

PR

Agency 2

Digital

Engagement

Brand/

advertising

Insight

Agency 1Internal

comms

Business

teams HR

Legal

Customer

service

Parent

brand

Steering groups

Big ideas

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Big ideas

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Types of online spaces

EarnedBought

Owned

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Why Zappo’s use Twitter

• Transparency & Values: Twitter constantly reminds me

of who I want to be, and what I want Zappos to stand for

• Reframing Reality: Twitter encourages me to search for

ways to view reality in a funnier and/or more positive way

• Helping Others: Twitter makes me think about how to

make a positive impact on other people’s lives

• Gratitude: Twitter helps me notice and appreciate the little

things in life

Tony Hsieh – CEO, Zappos.com

Big ideas

Courtesy of Jeremiah Owyang

@rossbreadmore

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