1 Making Social Media Work for YOU! Robert B. Furr County Extension Director / 4-H Extension Agent Mecklenburg County Cooperative Extension http://mecklenburg.ces.ncsu.edu [email protected] May 16, 2012
Nov 16, 2014
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Making Social Media Work for YOU!
Robert B. FurrCounty Extension Director / 4-H Extension Agent
Mecklenburg County Cooperative Extension
http://[email protected]
May 16, 2012
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What Will We Do Today? Review social media statistics Take a detailed look at popular social
media sites Review criteria to establish an effective
social media presence
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Social Media Revolution
http://youtu.be/fpMZbT1tx2o
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In 2005, 8% of online adults had a profile
on an social network site. 35% had one in January 2009.
Today, 65% do.
Pew Internet & American Life Project (August 2011)
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In the past two years, social networking site use among users ages 65 and older has increased...
150%
Pew Internet & American Life Project (August 2011)
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During the same two year period, use by 50-64 year olds increased....
100%
Pew Internet & American Life Project (August 2011)
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52% of online adults using social networking sites have two or more different profiles.
Pew Internet & American Life Project (September 2009)
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Facebook Median age is 33 92% of social network users Average user has 130 friendsAverage user has 60 connections to pages, groups and events.
Twitter Median age is 31
13% of social network users
300,000 new users every day
LinkedIn Median age is 39 18% of social network
usersRecruiters account for
1 in 20 profiles.
MySpace Median age is 26
29% of social network users
3% global audience decline in 2008
Pew Internet & American Life Project (May, 2011)
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FacebookFrom 250 million usersworldwide in July 2009to 300 million users inSeptember 2009 to over 750million users in August 2011
140 million users in theUnited States in 2011
TwitterFrom 7 million users in March 2009
to 20 million users in August 2009 to over 250 million users in July 2011
99.4 million users in the United States in 2011
LinkedInFrom 13.6 million users in the United
States in August 2009 to 41.3 million users in August 2011
115 million users worldwide
Taken from Quantcast (August 2011)
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FlickrFrom 24.9 million users in February 2009 to 23.2 million users in February 2010 YouTube
From 74 million users in February 2009 to 135.7
million users in August 2011
More than 2 billion viewers per day.
Half of users are under 20 years old.
Taken from Quantcast (August 2011), Google (January 2012)
Google+Started in July 2011.
90million users as of February 2012.
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Facebook Status Updates
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Facebook User home page shows “feed”
PicturesVideoStatus updatesDiscussionsEventsNotesApplications
Facebook Page Specific to the organization Protects privacy of “likes” Protects privacy of individual posting on
behalf of the organization Photos Discussions Events
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Twitter What’s Happening – 140 characters!
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Twitter Followers Regular, short updates RT = retweet @_______ - direct message to a follower # - hash tag – groups tweets into
categories or threads
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LinkedIn All about making connections
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LinkedIn Connections (“friends”) Recommendations Professional network
Groups Subgroups
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Google+
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Google+ Connecting with people Circles Stream Tied to a google profile
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Blogs
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Blogs Online newsletters Reader comments Regular postings and updates Followers
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YouTube
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YouTube Post and view videos Search topics “Online Education” Welcome videos to your organization Orientation for volunteers Task videos for volunteers Documentary videos for projects Followers / subscribers
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Flickr and Picasa
Social Media – Getting StartedIdentify What is your goal? Which types of social media does your organization what to use? Why? Is it important to measure success? How?
Identity Establish an identity and keep it consistent across platforms Balance organizational goals with personality
Invest You get out of Social Media what you put into it
Interact Social media is about interactions, relationships and connections. It is not
about YOU and YOUR organization.
Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media/
Setting up a Social Media Presence Organization logo Organization web site Organization contact email Short summary of organization (25-50
words) Detailed summary or organization
mission
Setting up a Social Media Presence Experiment with a few sites and stick
with the one(s) where your audience is. Schedule time to maintain the social
media site(s) – minimum weekly. Social media presence can start slowly.
Be patient and persistent.
The Social Media Cheat Sheet Blogs YouTube LinkedIn Facebook Twitter
Post articles for volunteer recruitment, volunteer opportunities, or organizational web presence.
Articles can link to your website or additional online resources.
Your blog can be open (viewed by anyone) or closed (invited viewers only).
Create basic videos that show volunteers how to complete certain tasks for your organization.
Create a welcome video that introduces your organization and staff to potential volunteers, inviting them to learn more and get involved.
Create a video that shows the work your organization is doing to impact your cause.
Create a group for your organization, and post articles, news, events, volunteer opportunities, etc.
Create a sub-group for volunteers to connect them to each other, and have a place to share pictures, stories etc.
Create a Facebook Page for your organization. Post pictures, videos, and update your status with news, events, volunteer opportunities, etc.
Multiple Admins
Create facebook events for your volunteer opportunities on Facebook, invite all of your Facebook fans to sign up.
Check out Causes on Facebook
Keep your followers updated on what’s happening with your organization, including blog posts, articles, office humor, etc.
Follow others in your cause area and pass along (RT) any of their Tweets that you find interesting.
Organize your volunteers using hashtags, especially for single days of service events with lots of people. “Lunch in 15 minutes. #HumaneVolunteers” )
Info taken from: Volunteer Match, Victoria Pacchiana
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QUESTIONS?????
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Resources “Social Media & Mobile Internet Use Among Teens & Young
Adults”; Amanda Lenhart, Kristen Purcell, Aaron Smith Kathryn Zickuhr; Pew Internet & American Life Project
2010 Nonprofit Social Media Benchmarks Study; www.e0benchmarksstudy.com/socialmedia
52 Cool Facts About Social Media, http://dannybrown.me/2010/07/03/cool-facts-about-social-media/
www.volunteerhoward.org; Mickey Gomez
www.volunteermatch.org
www.pewinternet.org