www.upside4business.co.uk © Upside4Business 2013 Making Businesses Work Bill Hicks October 2013 July 4, 2022 1
Feb 25, 2016
www.upside4business.co.uk© Upside4Business 2013
Making Businesses Work
Bill HicksOctober 2013
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www.upside4business.co.uk© Upside4Business 2013
Who are we?
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• Formed by Bill Hicks in 2008• Joined by Paul Niblock in 2012• Over 30 years business management
and marketing experience• Relocated to Devizes in December
2012
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What we do!• Support clients with close contact
management and marketing support• Work to grow or re-order businesses• Understand the companies we work
with• Offer non-exec director support to
free up management time
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• Too busy - focusing on the core business• Not specialists - naturally they know their
business, but not ours• Can't afford it - in-house marketing isn't
cost effective in small businesses, outsourcing can offer an affordable option
• Once bitten … previous efforts have not been effective whether using an agency, freelancers or in house
Reasons why SME’s need support
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Why use an agency like Upside?
• Low cost model - pay for services not overheads
• No nonsense - we genuinely only work with clients where we can make a difference – See Upside Sector Experience
• Great supply chain - we have expert contacts in every field and can bring in the best for your needs and budget, but only when you need them - See Upside Business processes
• Right fit - we have big agency experience and use that experience for SMEs
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Achievements - Westway Services
Facilities and Energy Management• Management buyout in 2009
T/O was £13million - grow to £32million in only 2.5 yearsRe brandWebsiteBrochuresTrade press – PR & AdsE mail marketing
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Achievements – DSG Quantity Surveyors
Quantity Surveyors• Launched their 5D BIM service. DSG now
perceived as the leading BIM QS in the UK• Business has grown from 1 office to 3
officesWebsiteBrochuresVideoE mail marketingArticles/case studies
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Achievements – Q AssociatesComputer Systems Integrators• From £15m to £45m over 5 years• Gained top 3 UK distributor for Sun
MicroSystemsRe BrandWebsiteBrochuresTechnical bulletinsEvents and conferencesArticles/case studies
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Achievements – Abacus GroupElectronics products distribution• In-house marketing manager and external
consultant• T/O £15M to £350M in 10 years• Floated in 2003
Website – complex E-comm solutionsBrochuresExhibitionsSales trainingBusiness services
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What & who can we help?Typically...• Owner managed businesses• Looking for sustainable growth• Ideally in the core sectors• Typically T/O from £1m to £20m• Up to100 miles from Devizes
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Any Questions?
Bill Hicks
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