Making Mullah with your apps

Making MullahMakerere GDG DevFest

Victor Miclovich, a dev. @miclovich

Exhibit A

Exhibit B

Exhibit C

IDEAS

Analyze Your Market

Design Applications that count

Practice Good UI Design

Software Developer’s Path to Making Money

Local Contracts

Global Contracts

Going “SOLO”

How to go SOLO

Sell Digital Goods

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attributed to: attributed to: www.lifeofanarchitect.com

Ad Networks

Dos & Don’ts

Don’ts

• Threaten Users

• Lie to User

• Use banners not related to your app

More Don’ts

• Advertise a local business on an app that has

global appeal

• Make your ad adult-only when your app is child-

friendly

• Assume that b’se AdMob belongs to Google, it’s

the best

Some Dos

Dos...

• Let users know about upgrades to app (with no

threats)

• Give away freebies (e.g. music, ebooks, etc.)

• Give users a good idea of what they get when

they click an ad/banner

Dos...

• Use banners that are closely related to your app

• Give your app local appeal to target market

• Make sure your adverts are appropriate

Dos...

• Research a variety of ad networks

• Change your app approach and design (Iterate/

Innovate)

• Lastly, Consider the Customer. Give good

reasons for them to click ads (entice them).

Check out a few of these in your Innovation

• Dark UI Patterns

• New UI Design Patterns

• Aggressive marketing on Social Media that is Gamified or more fun

Good Luck