Making Content Shareable With Mobile
Jun 29, 2015
Making Content Shareable With
Mobile
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THINK ABOUT EMAIL• Trillions of emails sent every year
– Most popular activity on mobile web
• Make mobile-friendly email– If users can’t open/share it, how’s it
beneficial?
• Use a service like MailChimp or VerticalResponse
• Build opt-in email lists– Email marketing = permission-based marketing
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MAKE IT STICKY• Good headlines
1. Urgency2. Relevancy3. Usage of keywords
• Quality, original content• Would you open/click on this?
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MAKE IT EASY TO DO A JOB/TASK• Consider using (small) images or
graphics for links to make them easier to click/tap on with a finger
• Include call-to-actions• Destination webpages also should be
mobile-friendly
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TAP INTO CUSTOMER PASSIONS• Have a heart and show you care
– Build relationships– Show personality
• Think like a sniper w/ hyper-targeted (niche) markets– Users share content with which they identify
• Share content that fuels passion of brand’s fans
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KEEP IT IN CONTEXT• Not all content appeals to users• Tailor content to perform specific job• Keep in mind what attracts fans to your
brand• Make it valuable
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MAKE IT SAFE• Keep content virus-free• Use high-quality design
– Distinguish content from scams/competitors
• Follow industry regulations