PGA Tour shareable

7 Best Practices to Ace Your Digital

Marketing

Best Practice #1: Keep it Simple!

Focus on a few, ignore the rest. • Facebook • Instagram • Twitter • LinkedIn • Content Marketing

Best Practice #2: Invest in promoting your event

• Facebook Ads/Promoted Posts

• Shop Now button for In-App purchases

Best Practice #3: Make your events SOCIAL

Best Practice #3: Make your events SOCIAL

LEVERAGE THE “INFLUENCERS”

Best Practice #3: Make your events SOCIAL

Incentives for Social Media Fan Participation

Best Practice #3: Make your events SOCIAL

Fun, engaging Hashtags

Fans were encouraged to check in at various locations for upgraded

tournament access #AtTheWyndham

#SneadCupSelfie contest at The Wyndham Championship

Best Practice #3: Make your events SOCIAL

Host a Twitter Chat with a PGA Tour Professional

Best Practice #4: Think outside the coffee pot.

Photo props at The John Deere Classic

Twitter Vending Machine at the Wyndham Championship

Best Practice #4: Think outside the coffee pot.

Host an on course “scavenger hunt”

Best Practice #5: Use content marketing to stay ‘top of mind’

between events

• Email Marketing• Video

Best Practice #6: Don’t let your LinkedIn Profile scare

people off

LinkedIn • Cover photo

(1400x425)

• Headshot

• Tagline

• Summary

• Recs

• Public URL

Share content

Best Practice #7: Be on the same page with your team• Discuss

expectations • Understand policies

and guidelines - don’t fear them.

• How can you support?

Thank you!

• www.ebootcamp.com• [email protected] • 248-388-9788