MakeYourMark - UK Gatton MKT600 Presentation (10.11.2011)

1 Make Your Mark - UK Presentation

Products:

•  Greeting Cards for business professionals •  Holiday, Birthday, Anniversary, Thank You, etc.

Services: •  Upload contacts •  Manage greetings by occasion & date •  Automate messaging, signature, fulfillment, & mailing •  Bill on a monthly basis

Customer Demographics:

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•  Realtors •  Non-Profits •  Car Dealerships •  Banks •  Insurance Agents •  Title Companies •  Mortgage Companies •  Financial Advisors/Planners •  Accountants

•  Chiropractors •  Restaurants •  Doctors •  Attorneys •  Job Placement Firms •  Retail Businesses •  Anyone Serving others with a

personal service business

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• Upload Customer Database • Outlook, Excel, or Social Network

Manage Customer Contacts

• Select Greeting Card & Messaging • Schedule Delivery for 1 or Multiple Dates

Shop Greeting Card Marketplace

• Personalize Greeting Card • Select Pleasantry, Upload Signature & Return Address • Upload Company Logo and/or Photo

Personalize Cards

• Choose Mailing & Delivery Options •  Inkjet Addressing, Purchase Labels, Return Addressing • Select Pre-sort Postage or Stamp • Mail Greetings From Print Ave or Ship to Customer’s Address

Automate Mailing & Fulfillment

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ü  Eliminate shipping expense, resulting in a $250,000 savings ü  Lowered postage expense by 33%, a savings of $133,000 ü  Lower administrative labor expense ü  Eliminate waste and product obsolescence

ü  20,000+ hours annually in labor, resulting in a savings of $400,000 ü  Reduced turnaround time from 2-3 weeks to 3 days ü  Increase productivity of key revenue generating employees

ü  Create new business opportunities ü  Strengthen your current customer base ü  Differentiate yourself from the competition

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Send Out Cards

Hallmark Business

Connections

Apple Cards The Birthday Company

Greeting

Bee

①  Tiny Prints

②  Shutterfly, Inc.

③  American Greetings

④  Papyrus

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9 out of 10 Household purchase

greeting cards

30 Cards Sent Per

Person

2011 Greeting Card Industry Market Research Report

http://bit.ly/qB0io3

$7.5 Billion Annual revenue in 2010 from the sales of 7 Billion greeting cards

in the USA

Industry Trends 2011

http://bit.ly/qFjpSd

http://bit.ly/rpj9xe

2+ Billion Christmas cards

sent in 2010

190M Valentine’s Day

sent in 2010

Apple Cards… Game Changer? http://on.mash.to/oaew9T

Industry Statistics http://bit.ly/fvT8af

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October 11th – 25th

Develop Logo, Branding & Positioning Statement Identify Key Differentiators

Product & Service Development

October 26th – November 9th

Develop Content Strategy, Social Media Plan, & SEO Identify Monetization Opportunities & Niche Markets

Determine Incentive & Pricing Structure

November 10th – 24th

Develop Customer Acquisition & Loyalty Strategy Marketing Campaign – Channels, Segmentation, Offer, List, Timing, Etc.

December 1st – 14th

Present Implementation Strategy Choose Winning Group

NOTE: Dates Not Exact

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Website Development

$25,000

Branding $1,000

Product Design $7,500

Marketing Campaigns

$6,500

Advertising $5,000

Inventory $5,000

Reserve Cash $10,000

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Strategic Marketing

Plan

High-Level Thinking

Maximize Experience

& Traffic

Clarity & Creativity

Develop a cohesive marketing strategy that: ①  Drives traffic to MakeYourMark’s website ②  Converts new, repeat, and referral-based customers

①  Identify potential monetization opportunities ②  Find possible niche markets

Create a content strategy that: ①  Maximizes SEO ②  Clearly identifies call-to-actions ③  Drives interested buyers to the website

Ability to convey your concept in a clear, succinct, and creative manner.

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•  $100 Per Person 1st Place

•  $50 Per Person 2nd Place

•  25 Personalized Note Cards* •  Personal Recommendation** All Participants

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�  LinkedIn

http://www.linkedin.com/in/printsolutions

�  Twitter

http://twitter.com/#!/TheZimmster

�  Class Forum

http://makeyourmark.freeforums.org/

Mark B. Zimmer Jr. Director of Business Development Cell: (314) 322-4092 Direct: (972) 803-4663 Email: [email protected] 11901 Dorsett Road Maryland Heights, MO 63043 2401 Bennett Avenue, Suite 3201 Dallas, TX 75206 http://www.printavenue.com

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