Connect with us The Client Global Digital Impressions 4.6 billion Fans on Facebook 3.4 million Overall Mentions 804,690 We reached out to thousands of influencers across the globe, implemented a continual engagement program with them and seeded conversations across different social media properties to further spark conversations We used social analytics extensively to ensure that the Make in India campaign had a resounding success The Approach Make in India is a unique initiative by the Government of India launched by Prime Minister Narendra Modi on September 25, 2014. It encourages businesses to manufacture in India. It is a national initiative to create opportunities and promote India as a preferred investment destination in international markets in order to increase India’s share of global FDI. Our role was to amplify the PM’s message, create awareness among the general public and get influencers across the globe. Summary TO THE NEW leveraged its expertise in digital amplification and social analytics to promote the prestigious ‘Make in India’ campaign, helping the Government of India achieve 4.6 billion global digital impressions. Highlights Make in India Social media campaign to help ‘Make in India’ reach every nook and corner of the world #DigitalMarketing #SocialMediaCampaign
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Connect with us
The Client
Global Digital Impressions4.6 billion
Fans on Facebook3.4 million
Overall Mentions 804,690
We reached out to thousands of influencers across the globe, implemented a continual engagement program with them and seeded conversations across different social media properties to further spark conversations
We used social analytics extensively to ensure that the Make in India campaign had a resounding success
The Approach
Make in India is a unique initiative by the Government of India launched by Prime Minister Narendra Modi on September 25, 2014. It encourages businesses to manufacture in India. It is a national initiative to create opportunities and promote India as a preferred investment destination in international markets in order to increase India’s share of global FDI.
Our role was to amplify the PM’s message, create awareness among the general public and get influencers across the globe.
Summary
TO THE NEW leveraged its expertise in digital amplification and social analytics to promote the prestigious ‘Make in India’ campaign, helping the Government of India achieve 4.6 billion global digital impressions.
Highlights
Make in IndiaSocial media campaign to help ‘Make in India’ reach every
nook and corner of the world
#DigitalMarketing #SocialMediaCampaign
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