Mailonsunday

Media PackJanuary 2008

Th

e M

ail

on

Su

nd

ay

The Mail on Sunday main section is all about live news. As always, we'll ensure our six million readers are entertained and informed, keeping them in tune with everything they need to know about current events and the agenda for the coming week.

As you would expect, news heads up the paper, examining the stories of the moment with our usual incisive approach. Our investigations team, led by Dennis Rice, are at the forefront of probing journalism; distinguished foreign correspondent Barbara Jones sends cutting edge stories from the world’s troublespots and every week we feature regular guest columns from the country’s top thinkers such as broadcasters Jon Snow, John Humphreys and politician Dominic Lawson. Top-flight columnists Peter Hitchens and Suzanne Moore offer their views from both sides of the political spectrum.

Contact: Steve Maddren, Brand Manager020 7938 [email protected]

Bu

sin

ess

& fi

nan

ce

It has always been The Mail on Sunday’s aim to provide authoritative and accessible financial information to a wide audience. And now, our business and finance content has moved back into the main newspaper to sit within the news environment. Our City and business section already has a strong reputation for getting to the root of the real story and now, with longer deadlines, we can get even closer to the heart of the Square Mile.

We also focus on the constantly changing world of individual finance with a new emphasis on wealth management. The Financial Mail brand is already well-established as a major player in the marketplace, renowned for topical and campaigning editorial and we intend to continue to build upon this good reputation.

Our digital division publishes Thisismoney.co.uk, the UK’s leading financial news and advice website.

Contact: Yasmin Leadbeater, Finance Manager020 7938 [email protected]

Sp

ort

smail

At the back of the main newspaper we have that most important of sections for our many male readers – Sportsmail. Since the launch of our Football on Sunday pull-out, Sportsmail has been able to devote more space to the nation’s other favourite sports, with occasional columns from cricketer Steve Harmison, rugby’s Mike Tindall, John Lloyd on tennis and Sam Torrance on golf and regular exclusives, most recently from England rugby stars Jason Robinson and Mike Catt.

Plus, every week, incisive thoughts and reports from our own award-winning writers, including Chief Sportswriter, Patrick Collins, voted 2007 Sports Columnist of the year by the British Sports Journalists’ Association and Chief Football Writer, Ian Ridley, who took the Sports Journalist of the Year prize at the 2007 British Press Awards. Plus award-winning photography from Mark Pain and Dave Shopland, voted Sports Photographer of the Year at the 2007 Picture Editors' Awards


Footb

all

on

Su

nd

ay

Our full-colour Football on Sunday section feeds our readers’ passion for the ‘beautiful game’. A separately numbered pull-out from the centre of the main newspaper, the section offers readers match reports on all of Saturday's Premiership, Championship, League One and League Two fixtures and previews of the coming week's games. Incisive comment is on hand from our top team of football writers, including 2007 Sports Journalist of the Year, Ian Ridley; 2006 Sports Reporter of the Year, Rob Draper and well-known pundit, Bob Cass. Plus a weekly column from football legend, Sir Bobby Robson, recently honoured by the BBC with a Lifetime Achievement Award. In addition we feature regular interviews with the game’s leading personalities and book serialisations.Plus a full spread of results to keep even the most dedicated fan up to date.

Contact: Dan Rook, Sales Exec020 7938 [email protected]

Sp

ort

smail

sup

ple

men

ts

During the year, we publish a number of sport supplements. These are eight or 16-page pull-outs from the centre of the main newspaper, entirely devoted to a current sporting event.As you would expect from Sportsmail, the journalism is of the highest quality, utilising our roster of celebrity columnists and award-winning journalists and photographers.Our 2008 schedule includes: Six Nations Rugby, Formula One, Euro 2008, the England v New Zealand Test Cricket Series, Wimbledon, the British Open Golf, the Beijing Olympics and the Ryder Cup.


Th

e M

ail

on

Su

nd

ay2

This is The Mail on Sunday's new lifestyle section, easy to read, easy to navigate and making the whole package easy to share.Regulars include:Review: exclusive book serialisations, interviews and our behind the scenes look at some of the stories currently in the news.Health: keeping readers up to date with the latest wellbeing advice and ideas for all the family.Property: with a mix of features written by property experts and celebrity writers, the section takes a people-led, practical approach that is relevant to readers' everyday lives. Travel: a firm reader favourite with a mix of articles by well-known personalities and established travel writers, a stellar list of contributors who can be relied upon by our globetrotting readers for a candid view of the positives and negatives of their experiences, offering insight, and practical advice.The Critics: our arts and ents section. The latest books, film, theatre, music, art and dance are reviewed by our discerning and experienced team, all of whom are passionate about their ‘specialist subject’.Contact: Steve Maddren, Brand Manager020 7938 [email protected]

You

– a

mag

azi

ne f

or

her

You is the original women’s magazine in national press, providing higher coverage of ABC1 women than any other weekly or monthly women’s title. Its mix of in-depth features and health, beauty, fashion, interiors and food pages make it a regular read for 2.7 million women (and 2 million men) every week.Fashion appears upfront in You magazine with our glamorous style pages featuring the must-have looks for the current season and beyond, encompassing the whole spectrum of design, from haute couture to high street and from party time to practical.We keep readers up to date with the latest beauty news, offering tips and imaginative ideas to enhance their lives.With the emphasis on taste and presentation, our food pages cover all aspects of the pleasure of eating, from ambitious entertaining to everyday family meals.Stylish interiors pages and an informative health and relationships section complete the package.

Contact: Julian Elvin, Brand Manager020 7938 [email protected]

Live –

a m

ag

azi

ne f

or

him

Live is the only weekly men’s magazine in national press. Editorial content is topical, lively and packed with information and recommendations for the male consumer on all he needs to know about the latest technology, cars, style, leisure activities, food, drink and entertainment.The magazine is literally sprinkled with star columnists, topped and tailed by Dylan Jones and Piers Morgan. Dylan is Editor of GQ magazine and Piers, who needs no introduction, is the current Magazine Design and Journalism Awards Columnist of the Year. Our resident foodie is Tom Parker Bowles who writes a lively and inventive column every week. Motoring passion is provided by TV chef James Martin who has a love of all things automotive. And regular Reportage writer Jonathan Green, who ventures where few journalists have gone before, was named Best Feature Writer at the 2007 Magazine Design and Journalism Awards.TV critic Michael Holden heads up our seven-day TV listings which offer a critical review of the week's must-see programmes.

Contact: Julian Elvin, Brand Manager020 7938 [email protected]

Inse

rts

Inserts in The Mail on Sunday brands are a fantastic way to achieve immediate standout and communicate your message to nearly 6 million readers.Loose inserts can be carried in both magazines, or can be onserted alongside the brands in the polybag. Opportunities to insert items of varying weight, dimension and pagination can be provided by these three options:1) Impactful bound-in inserts are positioned within an editorial spread in the centre of the magazines and can comprise up to 32 pages. 2)Gummed cards are also available in both magazines, offering greater creativity and an easy response mechanism. 3) Printing on the polybag is the perfect way to dominate the brands in full colour, available both regionally and nationally. The polybag can carry CDs, DVDs, product samples, fridge magnets and large heavy catalogues.All insert options are available nationally, regionally or targeted to wholesaler level. The minimum quantity is 50K inserts of any type in any region. We can also provide an in-house targeting system that can identify wholesaler locations relating to store location, drive-time analysis or identifying customer ‘hot spots’. Inserts offer incredible flexibility with effective targeting, tailor-made to each advertiser’s particular requirements.

Carlton (London) 580,000Meridian (South) 280,000Anglia (East)190,000Central (Midlands) 372,000WCTV (South West) 88,000HTV (Wales & West) 178,000Granada (Lancashire) 300,000Yorkshire 187,000Tyne Tees (North East) 90,000Scotland 130,000Ulster 37,000

Contact: Tom Jackson, Inserts Manager020 7938 [email protected]

You

Galle

ry

The You Gallery is a perfect platform for all advertising budgets. This section offers the chance to display products in panel-style advertising within the female-focused environment of You magazine. A wide variety of companies take advantage of this opportunity, including fashion, health, beauty, house and garden, furnishings and mail order brands. Panels are sold in single or multiple units. A single panel format comprises headline, 50 words of text and a 49 x 105mm image.Gallery is a response-oriented route to You magazine’s five million readers and can be used solus or to complement larger display campaigns.

Single unit : 49 x 104mmDouble unit : 98 x 104mmQuad unit : 98 x 208mm

Contact: Margaret Godfrey 020 7938 7497 Lauren Jones 020 7938 7483

Cre

ati

ve s

olu

tion

s

The Mail on Sunday has undeniable brand power and the editorial endorsement of an advertisement promotion or guide can be invaluable in strengthening a client’s message. Our in-house team concentrate on finding creative solutions within all Mail on Sunday brands and across the DMGT portfolio. These range from advertorials, booklets and guides and interactive projects through to customer magazines. They are effectively a ‘one-stop’ operation - taking a project through from briefing and concept stage through to final design and repro - with constant client liaison to ensure that the project meets all expectations.To view a range of examples, please visit our website: www.advertising.mailonsunday.co.uk

Contact: Dan Levitt, Solutions Manager020 7938 [email protected]

MailO

nlin

e

Since its launch, MailOnline has established itself as a compelling addition to the Mail portfolio. Content is updated throughout the day to reflect breaking news and how the main stories of the day are developing.As with all Mail brands, the reader is at the heart of the site and the top five read stories are listed, their ranking changing to reflect visitor interest as the day goes on. Video clips of recent stories are available, plus a gallery of topical images.Mail on Sunday columnist Peter Hitchens and travel editor Frank Barrett entertain with their blogs.As it is in the newspaper, sport is a well-read section with news, features, columnists, Fantasy League and an active blog community.Plus the lighter side of life in the TV and showbiz section and some very lively message boards! E-editions of the whole Mail on Sunday package are available to read or download.The whole site is free and this is reflected in our numbers: November ABCe figures registered 14.415m unique users, with 115m page impressions.

Contact: James Dodd, Sales Exec020 7938 7374james.dodd@,mailonsunday.co.uk

Cir

cula

tion

1.0

1.2

1.4

1.6

1.8

2.0

2.2

2.4

2.6

1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Mill

ion

s

Source: ABC 1982-2007

July-December 20072,316,002

Sun

day n

ew

spapers

3,321

2,316

1,395

1,208

726 708638

456

209

0

500

1,000

1,500

2,000

2,500

3,000

3,500

NOW MOS SMR STI SXP PPL STL OBS IOS

Th

ou

san

ds

Source: ABC July - December 2007

Avera

ge S

un

day c

ircu

lati

on

co

mp

are

d w

ith

fu

ll ra

te s

ale

s

0

500

1,000

1,500

2,000

2,500

3,000

3,500

NOW MOS SMR STI SXP PPL STL OBS IOS

Th

ou

san

ds

Average circulation

Full rate sales94%

89%

94%

79%

96% 98%

36%

84%

55%

Source: ABC July - December 2007

Daily

new

spapers

3,118

2,350

1,545

885783 790

638

360239

138

0

500

1,000

1,500

2,000

2,500

3,000

3,500

SUN DML DMR DTL DST EXP TMS GUA IND *FT

Th

ou

san

ds

Source: ABC July – December 2007, *FT UK & ROI circulation

Avera

ge d

aily

cir

cula

tion

co

mp

are

d w

ith

fu

ll ra

te s

ale

s

0

500

1,000

1,500

2,000

2,500

3,000

3,500

SUN DML DMR DTL DST EXP TMS GUA IND *FT

Th

ou

san

ds

Average circulation

Full rate sales

72%

85%

94%

82%

70%

82%

62%62%

Source: ABC July - December 2007, *FT UK & ROI circulation

47%

83%

ABC155.4%

C2DE44.6%

ABC165.9%

C2DE34.1%

Th

e M

ail

on S

un

day

read

ers

hip

Source: NRS July 06-June 07

The Mail on Sunday National population

All Adults 5.8 millionABC1 Adults 3.8 million

AB

C1

Ad

ult

s

14.2

12.6

12.011.6

10.6

6.9 6.7

6.1 6.05.7

4.6 4.54.2

3.8

2.7 2.6 2.4 2.2

1.6 1.4

0

2

4

6

8

10

12

14

16

MOS DML NOW STI SUN TEL SMR MIR STL TMS OBS SXP GUA EXP IOS IND PPL DST DSS FT

Covera

ge %

Population: 26,812,000


AB

Ad

ult

s

16.8

14.2

12.3

9.8

8.68.2

7.9

6.9 6.8

5.8

4.5 4.44.0

3.6 3.5 3.3

2.3

1.4 1.20.8

0

2

4

6

8

10

12

14

16

18

STI MOS DML TEL TMS STL NOW SUN OBS GUA SXP SMR MIR EXP IND IOS FT PPL DST DSS

Covera

ge %



All

adult

s w

eeke

nd s

upple

ments

(mid

-mark

ets

& q

ualit

ies)

11.5

9.8

8.6

6.3

4.3

3.4 3.3 3.3

2.7 2.5 2.3

1.5 1.3

0

2

4

6

8

10

12

14

DML Wkd MOS You MOS Live ST Mag TEL Mag TMS Mag EXP Sat SXP'S' GUA Wkd OBS Mag STL Mag IND Mag IOS Review

Covera

ge %



AB

C1

main

sh

op

pers

14.5

13.0

11.3 11.3

9.4

6.96.3 6.1

5.85.4

4.94.6

4.33.8

2.72.4 2.4

1.81.3 1.2

0

2

4

6

8

10

12

14

16

MOS DML STI NOW SUN TEL SMR STL MIR TMS OBS SXP GUA EXP IOS IND PPL DST DSS FT

Covera

ge %



AB

C1

ad

ult

s w

ith

st

ock

s &

sh

are

s

18.1

15.5 15.4

12.3

10.1

9.0 8.7

7.7

5.65.3

4.94.4 4.4 4.3

3.12.5 2.5 2.4

1.40.8

0

2

4

6

8

10

12

14

16

18

20

MOS STI DML TEL STL NOW TMS SUN OBS SXP SMR GUA EXP MIR IND IOS PPL FT DST DSS

Covera

ge %


Source: TGI April 2006-March 2007

Ad

ult

s w

ho o

wn

a

pers

on

al co

mp

ute

r

16.2

15.3

12.9

10.8

8.8

7.8

6.9

4.84.3 4.2

3.93.6

3.2 3.2 3.2 2.9

2.1 2.0 1.9

1.0

0

2

4

6

8

10

12

14

16

18

20

NOW SUN MOS DML STI SMR MIR TEL STL TMS SXP OBS DST EXP GUA PPL DSS IOS IND FT

Covera

ge %



Ad

ult

s w

ho h

ave u

sed t

he

Inte

rnet

in t

he last

year

16.2

15.3

12.7

10.4

9.1

7.8

6.9

4.64.3 4.2

3.8 3.73.3 3.2 3.1

2.72.1 2.0 1.9

1.0

0

2

4

6

8

10

12

14

16

18

20

NOW SUN MOS DML STI SMR MIR TEL TMS STL SXP OBS GUA DST EXP PPL IOS IND DSS FT

Covera

ge %



Ad

ult

s w

ho h

ave t

ake

n a

h

olid

ay

in t

he last

year

16.5

15.5

14.0

12.0

8.7 8.78.1

5.14.5 4.4 4.4

3.8 3.6 3.3 3.2 2.9

1.9 1.9 1.9

0.9

0

2

4

6

8

10

12

14

16

18

20

NOW SUN MOS DML SMR STI MIR TEL STL SXP TMS EXP PPL OBS DST GUA IOS IND DSS FT

Covera

ge %



Hom

eow

ners

wit

h t

wo

or

more

cars 15.8

15.2

14.2

12.2

10.8

7.9

7.0

5.95.3 5.1 5.0

3.93.2 3.0 3.0 3.0

2.2 2.2

1.1 1.1

0

2

4

6

8

10

12

14

16

18

20

NOW MOS SUN DML STI SMR MIR TEL STL TMS SXP EXP OBS DST PPL GUA IND IOS DSS FT

Covera

ge %



AB

C1

wom

en

wh

o r

ead

a w

om

en

’s w

eekl

y m

ag

azi

ne

13.2

8.5

7.67.2 7.1

4.1

3.3 3.12.8 2.7 2.7

2.1 1.91.5

1.1

0

2

4

6

8

10

12

14

You OK! Hello Heat Take ABreak

Now! Woman'sOwn

Chat Bella Woman'sWeekly

Woman Best That'sLife

People'sFriend

MyWeekly

Covera

ge %



AB

C1

wom

en

wh

o r

ead

a w

om

en

’s m

on

thly

mag

azi

ne

13.8

11.2

7.8 7.6

6.0 5.9 5.75.1

3.9 3.8

2.72.1

0

2

4

6

8

10

12

14

16

You Sainsbury'sMag

Cosmo GH WaitroseFood

Glamour Marie Claire Vogue Elle Ideal Home House &Garden

NewWoman

Covera

ge %



All

bu

sin

ess

men

32.9

26.4

21.9 21.8

13.0

11.2 11.210.4

9.1

7.0 6.6 6.6 6.5

0

5

10

15

20

25

30

35

STI MOS TMS DML DTL FT STL GUA OBS IND IOS SXP EXP

Covera

ge %


Source: British Business Survey 2005

You

r su

ccess

is

ou

r b

usi

ness

With a circulation of 2.3 million and 5.8 million readers, 3.8 million of whom are in the influential ABC1 category, The Mail on Sunday is a publishing success story. As one of the national newspaper market’s ‘superbrands’ it continues to prosper in the fast-changing media marketplace. Advertising in any one of our well-defined brands guarantees high visibility in an authoritative and trustworthy editorial environment.

Display Advertising : 020 7938 6000Creative Solutions : 020 7938 6793MailOnline : 020 7938 7374Inserts : 020 7938 7320Fax : 020 7937 5320e-mail : [email protected] : www.advertising.mailonsunday.co.uk

Northern Office : 0161 836 5080Scottish Office : 0131 247 6730

Mailonsunday

News & Politics

main section

favourite sports

business section

financial mail brand

sports reporter

brand manager

sports columnist

sports photographer