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MagicCarpet MagicCarpet MOBILE MOBILE Mobile Directory Publishing Yellow Magic Incorporated Industry Gold Award-Winning Software, YPA, 2008 “Any Sufficient Advanced Technology is Indistinguishable from Magic.” ~Arthur C. Clarke
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MagicCarpet MOBILE

Dec 30, 2015

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Damian Blair

MagicCarpet MOBILE. Industry Gold Award-Winning Software, YPA, 2008. Mobile Directory Publishing Yellow Magic Incorporated. “ Any Sufficient Advanced Technology is Indistinguishable from Magic.” ~Arthur C. Clarke. MagicCarpet MOBILE. - PowerPoint PPT Presentation
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Page 1: MagicCarpet MOBILE

MagicCarpetMagicCarpet MOBILEMOBILE

Mobile Directory Publishing Yellow Magic Incorporated

Industry Gold Award-Winning Software, YPA, 2008

“ Any Sufficient Advanced Technology is Indistinguishable from Magic.”

~Arthur C. Clarke

Page 2: MagicCarpet MOBILE

MagicCarpet MagicCarpet MOBILEMOBILE

Let Consumers Access Your Directory on their Mobile Phones!

Create More Sales for Your Advertisers

Create New Revenue Streams for the Publisher

Page 3: MagicCarpet MOBILE

MagicCarpet MagicCarpet MOBILEMOBILE

Take Your Directory Mobile!

With MagicCarpet Mobile, users of your directories can access your yellow pages as well as white pages or other sections from their Internet-enabled devices using this dynamic HTML version or via SMS texting version.

Page 4: MagicCarpet MOBILE

2 Versions of MagicCarpet 2 Versions of MagicCarpet MobileMobile

HTMLSMS

Each Version has Unique User Features and Sales Features for Advertisers

Page 5: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML VERSION

The HTML version is the most fully featured mobile directory publishing format which includes a “distance indicator” for each mapped address from the users location point, a list of “short-cut” icon links to popular headings which are customizable, easy to maneuver or “Touch” options that make navigation and response simple, and more options for tracking usage and stats of your directory.

MagicCarpet Mobile HTML works with any mobile device that has Internet access either via the cellular network or Wi-Fi.

Page 6: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML Version Features & Benefits

Mobile Users type in the Search Requestand the HTML version adapts automatically to portrait or landscape modes and for different screen sizes, and delivers relevant search results

Page 7: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML VERSION-Search by Name or Classification or

Click on Short Cut icons

Search by:NameClassified HeadingSynonymKeywordsMultiple Sections

-Uses Internet or WiFi

- Back Office Metrics

“Share” Listing Info with SMS or Email

Sales Features- Search Sponsorship- Coupons- BarcodingRankings by:- Alpha, - Heading Value- Contract Value- Sold Keywords- Logo Listing- Map Button &-Driving Directions- Color Text Listings- And more!

Page 8: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML VERSION- Features & BenefitsSearch by Name, Category or Classified Heading, Synonyms,

Keywords, provides fuzzy logic search results or helpful complementary search results, supports multi-language and multi-regional book search preferences if desired.

Regina DirectoryRegina Directory

Saskatoon DirectorySaskatoon Directory

Page 9: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML Version Features & BenefitsOther Search Results

The HTML version also offers “Synonym” Search Results – Helpful, complimentary Search Results and especially important if the user has misspelled a word!

Also offers EXTENDED “Other Suggestions” search results

Page 10: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML Version Features & Benefits

Sell Coupons & Barcoding Color Text Listings &

Logo Listings

Page 11: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML Version Features & Benefits

Search for Listing Click View Map

Page 12: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML Version Features & Benefits

View Map

Address at top

Zoom in and Out

Page 13: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML Version Features & Benefits

Get Directions

Driving Directions

From your GEO

Coordinates

Page 14: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML Version Features & Benefits

Easy to Click

To Call Listing

Page 15: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML Version Features & Benefits

Share Listing

Information easily

SMS or Email

Page 16: MagicCarpet MOBILE

HTMLHTML Version MagicCarpet Version MagicCarpet MobileMobile

HTML Version BACK OFFICE METRICS View Usage Activity of Your Mobile Directory!

Number of Calls Made Number of Calls Made to Specific ListingsListing was Forwarded by Email or SMSNumber of times the MAP was viewed by ListingExport Results for further analysis to MS Excel! View Metrics for your whole book and all advertisers.

Page 17: MagicCarpet MOBILE

Second Version - Second Version - SMSSMS

MagicCarpet Mobile –

SMS Version

Page 18: MagicCarpet MOBILE

SMS SMS Version MagicCarpet Version MagicCarpet MobileMobile

SMS Version – Short Message Service (Texting) gives Mobile users access to your Directories anywhere they go using SMS Texting technology. The SMS Version was especially created for markets without a high density of Internet-enabled Mobile Devices and for Mobile Users with a Basic Phone and Text Plan.

Page 19: MagicCarpet MOBILE

SMSSMS Version MagicCarpet Version MagicCarpet MobileMobile

SMS Version – How You Get ResultsYour Company will also be assigned a

“Short Code” Number for Mobile users to call and access your YP Directory data.

Your Directory that will be searched will have an abbreviated name.

Users then type in their search request.

Three Easy Steps1. Users enter in Your Short Code Number

2. Next, they enter in Your Directory Book code, ie: (tem09=Temecula YP 2009)

3. Followed by their Search Request ie: Plumbing

Results from Your Directory are Texted (SMS)

back in seconds to the mobile user.

Page 20: MagicCarpet MOBILE

SMSSMS Version MagicCarpet Version MagicCarpet MobileMobile

SMS Version – RESULTS

Results of your SMS search is sent back to you with a response Text message.

(The Local Carrier routes your requested SMS message to the hosted server and the server then relays your YP listings back to the user in seconds!)

Results are

Texted Back to

You

Page 21: MagicCarpet MOBILE

SMSSMS Version MagicCarpet Version MagicCarpet MobileMobile

SMS Features– If you have multiple directories, the user can specify which directory is to be searched, and then will text in the Category, Name or Keyword that best describes the search request.

The SMS version also provides “Synonym” Search results for additional search assistance.

The SMS version searches all Sections of your Directory including Yellow, White, Government, etc…

The SMS version also offers Back Office Metrics revealing the number of times a Listing has been sent to Mobile users as a search Result.

Page 22: MagicCarpet MOBILE

SMSSMS Version MagicCarpet Version MagicCarpet MobileMobile

SMS Version – SAVES MONEY!

The SMS version will save the user significant money by off-setting Directory Assistant Calls. SMS has become a new favorite, Next Generation Free Directory Assistant Tool!

Page 23: MagicCarpet MOBILE

SMSSMS Version MagicCarpet Version MagicCarpet MobileMobile

SMS Version – SAVES MONEY!Sales Features

Keywords

Featured Listings having additional text for promotional incentives or other pertinent information

Search Results Priorities

Features

Search by:NameClassified HeadingKeywords

Offers Fuzzy Logic for additional search result assistance

Supports Multiple Sections of Book: Yellow and White Pages, Government

Offers Back Office MetricsNumber of times a Listing has been sent as a result

Page 24: MagicCarpet MOBILE

Get a Personalized Demo Today!Get a Personalized Demo Today!

Increase Sales and Usage of Your Directorywith Yellow Magic’s MOBILE

Directory Publishing Software

Headquarters - USA

Yellow Magic Incorporated

+1 (951) 506-4005 Voice

41571 Date Street Murrieta, CA 92562 USA

+1 (951) 506-1919 Fax

[email protected]

www.YellowMagic.com