Magazines[2]

Target Audience

• A target audience - is the primary group of people that a magazine is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status and income etc. (ex: teenagers, females, single people, etc.)

• A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. One of the most important stages involved with market research. Without knowing your target audience advertising and the selling of a particular product can become difficult and very expensive. This term is mainly used in marketing and advertising.

Cover features that indicate target audience

• Title

• Photo

• Model - what gender? Are they appealing to opposite gender?

• The stories – what kind of people would they interest? Why?

• Colours – masculine or feminine etc?

Story Appeal

How do the stories

appeal to the target audience?

How to get a better life

How to get a better life

How to solve a personal problem

Sharing the same values, interests and beliefs

Secret Lives of Others

Analysing how images create a text-reader relationship

• Eye Contact

• Smile vs Cold Stare

• Body Language

• Angle

• Frame

Eye contact

Smile Vs Cold Stare

Body Language; Eg. Reclining

Body Language, eg. Cant

Body Language, Eg. Finger in the Mouth

A high angle shot makes someone looks small and insignificant/ gives the

viewer a feeling of power.

A low angle makes the subject look imposing and awesome.

A close-up signals

intimacy

A medium shot indicates a personal interest or involvement.

A long shot makes the viewer feel like a stranger