Magazines GO social 17-03-2011 Vereniging Bladwijzer
Magazines GO social
17-03-2011 Vereniging Bladwijzer
About me
Sanne Eva Walvisch ©1978, #023
Currently founding Mobylizr
Projects: Layar | Margriet | Libelle | Viva | Grazia
Concept & strategy: Viva.nl | Flaironline.nl | Shopgids.nl
Mobilista | Digitalista | Medianatic | Socialitic
Today: Mobile is rising
Today:Social is rising
Tomorrow
a day made of glass
Social is not about this
or this...
It’s about PEOPLE
flickr.com/photos/noppyfoto
location...
...context
...and timing
It comes with new devices
It asks for sharing
...content
It’s online gone offline
Nick Cannon alters reality
It’s about engaging with costumers
Why?
• Your readers, your social capital
• Build a strong 24/7 connection
• Amaze, engage, involve and cocreate
• Be there or be square
• Become future proof
How
Build relationships the old-fashioned way
• Listen
• Flirt
• Take care
• Spoil
• Seduce
• Engage
Now: Go and make
babies