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Maggie, PapayaMobile Inc.
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Think Social to Go GlobalPapayaMobile Inc
Who is PapayaMobile?
The leading mobile social gaming network with 23 million users and 300+ games.
• Founded in 2008 with $22M raised through DCM and Keytone.• 70 staff with offices in San Francisco, London and Beijing
• More than 80% of users come from US and Europe• Popular games earn more than $1 million per year.
Papaya’s Accelerating Growth
Papaya’s Accelerating Growth
Where do Papaya users come from?
Mobile Social Network
• User profile• Friend system• Internal mails• Newsfeeds• Notifications• Photo sharing• Achievements
Papaya user experience - Avatars• Customizable avatar• 1000+ clothes and items• High incentive to customize
Papaya user experience - Chats
• In-game chat• Peer-to-peer IM• Group IM• 24-hour chat
room administrators
Papaya user experience - Circles
Papaya user experience - Location
Papaya no longer develops games…
Third party developers are Papaya’s focus
• Providing tools to socialize, monetize and develop social games.• Consulting third parties on how to make quality social experiences.• Improving SNS experience and accelerating community growth.
Papaya tools for creating viral games
Papaya Game Engine
• Built-in social features, virtual currency and billing channels built-in.
• Written in C with Fast 2D OpenGL graphics.
• Syntax close to ActionScript. • 1 week to make a simple social
game.• Completely free.
Social SDK
• Integrate social and competitive
mechanics into existing games.• Allows games to connect to and
integrate into the Papaya Social Network.
• Flexible SDK that integrates with games built on any game engine.
Incentivize and reward play
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Create virtual goods with a perceived sense of value that allow users to express themselves, accelerate gameplay and are available only after certain gameplay conditions are met.
Leverage social channels to drive virality
Integrating gameplay into the user’s Papaya Social Network experience builds a loyal
community and drives virality of your game.
Free Papaya Promo Channels
Pmails Cross Promotion
Android App of the Day Game MenuPapaya promotional channels generate the first buzz and burst of downloads from the Papaya community.
Papaya Promo Channels: Pmails
We announce games by sending “Pmails” to over 23 million Papaya users.
Papaya Promo Channels: Papaya Game Cross Promotion
100,000s of Papaya Farm, Fish and Pet users are recommended new games from Papaya’s self-developed games.
Papaya Promo Channels: Android App of the Day
Every day a game is spotlighted as Android App of the Day. This includes SNS banners and androidappoftheday.net
Papaya Promo Channels: Games Menu
Games are included in Papaya’s game discovery tool. The newest games are highlighted in the “Just In” tab.
Papaya Promo Channels: papayamobile.com
We spotlight new games on the papayamobile.com home page, games page and Blog.
Paid Papaya Channel - Offer SDK
• Pay-per-installs starting at $0.35 – reduces acquisition costs.
• Up to 10X lower acquisition cost compared to pay-per-click networks.
• Non-intrusive way for app promotion – and users love free games!
Lifecycle of games fully utilizing Papaya
Games with rich social mechanics that utilize the Papaya Community produce explosive viral growth that lasts.
Third Party Success: X-City
Second Papaya Game Engine game released on July 15th by
Aidi Game.
In just 12 days Papaya drove 50,000 new users, and helped it
earn more than $13,000 – that’s more than $1,000 a day!
Over 1,200 ratings average of 4 stars.
Third party success: Treasure Fever
First third party game to utilize Papaya Game Engine released May 2011 by LoL Studios.
Game makes more than $1,000 per day.
Virality the driver of active users fueled from socialized gameplay.
Friends help to dig, send gifts and help each other create Juice.
“Show Me the Money”
1 Game
5,000 Games
Open Feint 2010 Revenue Treasure Fever First Year Revenue
$0
$100,000
$200,000
$300,000
$400,000
$282,500
$390,550
Treasure Fever Average Daily Revenue: $1,070/day
Strategic Partnerships
• OEM preload deals: LG, Lenovo, Huawei, ZTE, TCL, Coolpai, Sharp
• Carriers: To provide white label version of game hub to China Unicom and China Telecom
Thank you :)[email protected]