Sports By: Spencer Reed
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SportsBy: Spencer Reed
Favorites
ESPN Magazine
Cover ConventionsMasthead
Puff
Main Cover line
Cover line
Left Third
Central Image
∗ Median age: 29 (66% between 18 and 34)∗ Men: 94% | Single: 47%∗ College educated: 87%∗ Average Circulation:2,000,000∗ Employed Full Time: 74%∗ Average (Mean) HHI: $72,100∗ Attended sporting events within the last 12
months: 81%
Audience Profile
∗ Two Way: Stuart Scott answers questions from readers, giving his own opinions.
∗ The Biz: Peter King writes about the business side of sports and its effect on the
sporting world.
∗ The Post: Looking back at the previous edition of the magazine with some of the
readers' comments and updates on past stories.
∗ Zoom: One large "image of the week," occupying two pages.
∗ The Jump: A mix of different regular features, offering an alternative and usually
humorous take on the current sporting scene.
∗ Outtakes: A transcript of an interview from The Dan Patrick Show with a sport star
mostly talking about non sports issues. Interviews now done by Kenny Mayne.
∗ The Life of Reilly: Former Sports Illustrated columnist Rick Reilly gives his opinions on
the sports world, and reports upon various "special interest" stories in sports.
∗ Next athlete: Yearly award given out to young rising star athletes.
What’s Inside
∗ Espn uses the esp font∗ It varies in color∗ Central Image normally layered over masthead
Masthead
Sports Illustrated
Cover Conventions
Barcode
Top Strip
Puff
Main Coverline
Coverline
Masthead
Top Strip
Central image
∗Average Age: 37.7∗Average Male age:37.1∗Average Household income: $61,072 ∗Percent Male: 77%∗Target Audience: Mostly Men ages 13 and up
Audience Profile
∗ Who’s hot, who’s not∗ Inside the (varying sport league)∗ Faces in the crowd∗ The point after
What’s Inside
∗ Uses a custom font for their masthead∗ Most similar font is Impact∗ The color varies∗ Central Image normally layered over masthead
Masthead
Golf Magazine
Cover ConventionsTop Strip
Coverline
Coverline
Masthead
Central Image Main
Coverline
∗ Average Income: $89,000
∗ Average Age: 47
∗ Percent Male: 96%
∗ Average Circulation: 1,400,000
∗ Frequency 12x a year
∗ Target Audience: Males and active lifestyles
Audience Profile
∗ Top 100 courses∗ Top 100 In U.S∗ Top 100 in the world∗ Top 100 teachers∗ Clubtest
What’s Inside
∗ Uses a font called Antenna∗ Color varies∗ Central Image normally layered over masthead
Masthead
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