Magazine analysis 2

Kerrang and Q magazine analysis

Masthead: The masthead is bright and bold and stands out against the background. The colour yellow contrasts with the red. It looks rugged and old which matches the genre of rock. The font is always the same so the magazine is branded and easily recognisable. This is at the top so it follows the codes and conventions of a typical magazine.

Skyline: This shows small images of famous rock stars that the target audience will recognise. If they see anyone they like they will want to see more and therefore buy the magazine. This also contains a sell line which shows a competition. People who want to win ‘Ronnie's signed clock’ will buy the magazine because of this. This is a unique selling point.

Main image: The main image is two rock musicians who will be recognised by the target audience. They will appeal to them because they play the sort of music that they are interested in. There is use of direct address as they are looking at the camera and the tattoos and clothes they are wearing suit the ‘rock image’. Rule of thirds is also used so both people on the cover are in focus points so they are seen first by the niche market.

Coverlines: The coverlines all suit the genre of the magazine as they are to do with rock and music. The fonts are all similar and stand out as they are bold and the torn paper, border suits the genre as rock music is considered rebellious and aggressive.

Footer: this shows two cover lines with bold names that the target audience will recognise. If they see the names of people they are interested in they will want to buy the magazine.

Barcode/price: this is placed in the dead space of the magazine and is shown as a legal requirement as the public will not be able to purchase the magazine without it. It also follows th codes and conventions of a typical magazine.

Colour scheme: The colour scheme for this cover is red, yellow, white and black. All of these colours stand out and suit the genre as the colours red and black match ‘rock’. They all contrast so the cover lines all stand out against the background.

Main cover line: The main cover line talks about rock confessions which will appeal to the target audience as the genre of the magazine is rock and the niche audience is rockers. It stands out as it is in a big black box and the colours red yellow white and black all contrast each other.

Anchorage text: this is here to describe why the main image is used on the cover. The names of the two people are in this text. For example the woman is Lzzy Hale from Halestorm. Anyone that recognises the name of the band but not her may want to buy the magazine to find out more. The font is bold and clear and the white colour stands out against the red background.

Main image: the main image is Johnathon Davis who is a ramous rock star. The target audience will recognise him and aspire to be him as he is singing live on stage. The may want to be like him. The large number 40 shows that there is more about him later in the magazine so people who want to read more can find it easily.

Page title and Puff: the title ‘contents’ tells the reader what page it is. Anyone who is looking for the contents page will be able to find it easily because of this. It is placed in a puff with a countdown to a rock festival. This will appeal to the niche market as they will be interested in this festival because it shows rock music. The puff stands out against the white background and the font is bold and clear inside it.

3 columns: these are in place because it makes the contents page easier to read as the different articles are more spaced out. It also matches the codes and conventions of a magazine contents page. Rule of thirds also fits this as the three columns are in hot spots so they are seen first.

Subheadings: the subheadings separate the different sections of articles. They make them all stand out and put them in order so it is easier to understand. For example if someone wants to only read about albums or news, they can go to this section to find what they want.

Cover lines: these are used on this page to inform the audience what will be featured inside the magazine. If they see something the are interested in they can read on. The text is bold and clear so the reader can see it clearly and understand it.

Anchorage text: this is used on the page to explain why the images are used. For example ‘Johnathon davis…’ explains who the man in the picture is and tells you where to find out more about him in the magazine.

Secondary images: these are on the page to give the reader an idea of what else is inside the magazine. If they see an eye catching image that they are interested in, they may go straight to the page from the clear page references.

Colour scheme: the colour scheme of the page is the same as the cover as it is red, white, yellow and black. This makes the magazine look professional and they all contrast so all cover lines stand out and are clear to the reader.

Dateline: this is shown s it follows the codes and conventions of a typical magazine. It gives the audience information about the issue and when it was released.

Main text/ Speech bubbles: These are used to show examples of what you will find in the article below. It is clear that this is an interview as they are in question form. This is the main text on the page suggesting it is the most important and the first that the reader will see. The large font and bold capital letters stand out to the audience.

Main images: this is two rock musicians who will be recognised by the target audience. they are featured in this article and any fans who recognise them will want to read about them on this page. They use direct address and eye contact to catch the attention of the niche audience.

Colour scheme: The background is simple and white meaning that the images and text will stand out. The main colours on this page are black, white, red and blue. They are all contrasting colours and stand out to the audience. The bright colours and the black will get the attention from the target audience of young male and females and those interested in rock music.

Quotes: quotes are used to show the audience that the famous musicians have officially said those things and it makes the magazine more reliable. It is used to draw attention to the article and make it interesting for any fans interested in these particular bands that are featured in this double page spread.

Enlarged letter/ drop cap: this is very large and shows the reader where to start reading the article. It makes it clear for the audience as it is bold and large. It also follows the colour scheme as it is bright red so it suits the page and stands out.

Direct address: the use of eye contact and words such as ‘your’ will capture the readers attention as they believe they are being spoken to. It will encourage them to read the article.

2 columns: these are used so that the article text is easier to read. Each section is split up for each question which allows the readers to easily read the sections they are interested in. the questions follow the colour scheme and make the page look professional.

Unique Selling Point: ‘rock star confessions’ this is interesting for the reader as it seems as though the magazine has information no other magazine has. It will encourage the target audience to buy the magazine and carry on reading.

Mast head: This is very simple and it is the largest text on the page which follow the codes and conventions of a typical magazine. The font is bold and stands out as it is white text on a red background. It is the same on every issue which makes it branded and easy to spot for any readers, this makes it recognisable for any Q fans or fans of the particular genre of music ‘indie/rock’ that this magazine is aimed at.Main image: this is the largest and only image on the page, which makes it stand out and the first thing the reader sees. Anyone who recognises him will want to read the magazine as it suggests there is more inside the magazine about him. The anchorage text explains who he is for those who do not know. He is looking directly at the camera so the direct address will make the reader feel as though he is looking at them so that they have to buy and read the magazine.

Main cover line: this anchors the main image and is the largest font apart from the masthead, this shows the audience that is the most important feature as it stands out the most due to its font, colour and size.

Rule of thirds: the main image in the centre of the page and the mast head at the top are the main focus points for the reader, this means that the audience will see these things first and become attracted to the magazine as the facial expressions shown and the bright colours will stand out to them. The fire in his mouth stands out to the audience and fits the ‘rock’ genre as rock musicians are seen as hard core and rebels.

Puff: this stands out as the red contrasts with the background. The font is bold and bright and USPs are used to sell the magazine. It will draw readers to the cover because people like free things. It will appeal to the target audience as it contains information about music they will be interested in.

USP: This unique selling point is ‘free’ and ‘exclusive’ which will attract the readers attention as most people want free things. It will encourage them to purchase it because they will feel as though they are getting a good deal as they are getting free things back and exclusives that they cant find anywhere else.

Footer: This tells the reader extra information about what is featured inside the magazine. It covers the whole of the bottom of the cover and the white font stands out against the background and main image. It also matches the main cover line as it is about the same thing so anyone interested will want to buy the magazine to read.

Barcode and price: this follows the codes and conventions of a magazine and are needed for legal purposes so the magazine can be sold. It is small but stands out and fills dead space from the background. It gives the audience important information of how much it costs.

Colour scheme: The colours featured on this cover are red, white and black. These colours all contrast and stand out against the plain white back ground. It is consistent and the red shade will be recognised and branded as it is the same for every issue.

Page title: the title ‘contents’ tells the reader what page it is. Anyone who is looking for the contents page will be able to find it easily because of this. It is in a banner so it looks professional and the mast head is also placed next to it. This makes the magazine look consistent and recognisable. It also brands the contents page. The font is large and bold. The capital letters make it stand out and the white font against the black banner makes it look rather eye-catching.Sub headings: These make the contents page easy to understand and find particular things that you may be looking for. For example if you are interested in the magazines features, you can find this easily. Each of the headings is placed in a red banner so it is easy to find and looks standard. This also matches the colour scheme of the magazine and makes it easier for the target audience to find what they are looking for.

Main image: this is the largest image on the page so it shows that it is the most important. It shows a band that the target audience will be familiar with so they will know that there is information about their band and if they are interested, they will read the article. There is anchoring text to explain why they are featured, containing quotes and a page reference.

Dateline: this is important and follows the codes and conventions of a magazine contents page. It informs the reader of the date it was released and the issue number. Some readers may find this interesting to know if they are looking for a certain issue or date an article was released.

Secondary image: this adds extra information and shows the audience what is featured inside the magazine, it is smaller than the main image to show that it is not as significant as the main image links with the main article of this issue. It anchors the text and explains what will be mentioned in articles in the magazine. Anyone who recognises the man in the image may want to read on and buy the magazine.

Colour scheme: The colour scheme for the contents page is the same as the front cover and throughout the other pages of the magazine. The colours are red, white and black. These colours all contrast and make the pages look professional and easy to identify.

Page numbers: These make the contents page easier to understand, it allows the reader to find what they are looking for easily and read the articles they want to quickly and without hassle. They are large and bright in colour so they stand out and are easy to spot. This makes the contents able to do its job and will encourage the reader to use this page for its purpose.

Social media links: the target audience of music lovers will be interested in this link because they will want to find out more. The link offers them more information than is available in the magazine therefore they may search this website link if they want more information about the articles or music featured in the magazine. The target audience is often online therefore this use of a link is appropriate and will be used by the readers.

Main image: the main image shows a picture of Florence Welch. The article is about her so people who recognise her may stop and read the article. It is the only image and it is very large to catch the audiences attention. She is dressed in quite provocative clothing which will appeal to men and what she is wearing matches the colour scheme of the magazine.

Article title: ‘USA got the love’ the USA is very bold and large and although it is behind the main image it is easy to read. It acts as a background but also the most important text on the page due to its size and boldness. ‘got the love’ is the second biggest text and fits the colour scheme of the page.

Three columns: the three columns allow the article to be split into three sections so that it is easier to read. If the text was all in one block the target audience would be less likely to read it.

Use of fonts: The use of fonts create variety on the page and make it look more interesting. The thick and bold fonts stand out the most and the more loopy fonts look professional and more complicated. There is not too many for it to look too cluttered. The main text is simple font so it is easier to read by the target audience.

Drop cap: this makes the start of the article text stand out so the reader knows where to start reading. The ‘d’ is very bold and clear and matches the colour scheme as well as showing the reader very clearly where to begin reading.

Colour scheme: the colour scheme is standardised throughout the whole magazine and it follows the same routine. The colours are black, white and red. This is because it matches the front covers mast head and they all contrast and stand out. The white and black colours look very professional and the red stands out and makes it colourful. These colours also appeal to the target audience because fans of rock music often like these three colours. Direct address: the use of eye contact

from the main image creates direct address on the page. This will make the reader feel as though the article is directly speaking to them, encouraging them to read more and finish the article.

Anchorage text: this tells the audience who the article is about if they don’t recognise the celebrity on the image. If they recognise her name but not her image they may connect a face to a name and want to read more about her.