The Market Facilitation Initiative Communication Strategy
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The Market Facilitation Initiative
Communication Strategy
Summary of Survey’s Results
Created: November 2009
(Detailed Results Annexed)
platforms members use the most
• Skype: 77%
• Facebook: 51%
• LinkedIn: 32%
users’ experience in current platform
• Most respondents (45%) have had an
average experience (3 in scale of 1 to 5)
• 15% have never used it
• Several comments are negative in terms
of usability, structure and graphic design
summary of ideas to improve (I)
• user-friendly emails (readability & design)
• easy navigation
• regional, real-time online discussions• discussions for short periods of time
• in-person discussions
• reminders of ongoing discussions
• short- and long-term calendar of discussions
summary of ideas to improve (II)
• classify members according to interests and expertise
• periodic summaries and updates• easy to locate, central dashboard of
MaFI’s structure, products and ideas• multiple communication platforms• user-friendly log-in process• reduce spam or irrelevant emails• increase practical cases
Annex
Survey’s Detailed Results
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