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UNDER THE HIGH PATRONAGE OF ORGANISERS Stations are the key – DB´s Smart Cities program Dr. Meike Niedbal Head of Business Development, DB Station&Service AG, Germany Session 3a, Solutions for integrated mobility SMART STATIONS IN SMART CITIES 6 th International Conference on Railway Stations Madrid, 1921 OCTOBER 2017 1
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Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

Jun 17, 2020

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Page 1: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

UNDER THE HIGH PATRONAGE OF ORGANISERS

Stations are the key – DB´s Smart Cities program

Dr. Meike NiedbalHead of Business Development, DB Station&Service AG, GermanySession 3a, Solutions for integrated mobility

SMART STATIONS IN SMART CITIES6th International Conference on Railway Stations

Madrid, 19‐21 OCTOBER 2017

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Page 2: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

Dr. Meike NiedbalHead of Business Development 

DB Station&Service AG

Page 3: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

The DB Smart Cities programme answers the question of how mobility and logistics can be part of the solution to enhance quality of life of urban citizens by providing convenient, affordable yet environmentally friendly solutions.

Majorgrowthof cities

Worseningtraffic jams

Increasingair

pollution

Hightrafficload

Growing strain onenvironmental

and noise pollution

Growing need formobility and logistics

as a central challenge

Bicycle boom

Diverselifestyles

Sharingeconomy

Decliningcar ownership

Environmentallyconsciousbehaviour

Willingnessto pay

The DB Smart Cities programme helps German cities to tackle the biggest challenges of sustainable urbanisation

DB Station&Service | Smart Cities | Dr. Meike Niedbal | Next Station Conference 2017 | Madrid3

Page 4: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

Creating new business and improving the citizen´s quality of life bycooperating with the cities and other partners are the goals of DB Smart Cities

DB Station&Service | Smart Cities | Dr. Meike Niedbal | Next Station Conference 2017 | Madrid4

Page 5: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

Through our products, westrenghten the identification ofcitizens with their city.

We sucessfully scale our productswith few big partners and use theinnovative  capacity of smallerpartners for our products

We build products that generateadditional data already todayand use these data to developinnovative products

With its integrated buisness model, DB  is in a good startingposition

DB Station&Service | Smart Cities | Dr. Meike Niedbal | Next Station Conference 2017 | Madrid5

Page 6: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities

Integrated mobility: bicycles and on‐demand shuttlesIn a mobility context, we aim to strengthen integrated mobility by providing an attractive range of products for the first and last mile. To this end, we need to rethink and expand on‐demand products such as shuttles and bike sharing systems.

Railway stations: creating “third places” and coworking spacesRailway stations function as physical mobility and logistics hubs. Our aim is to move beyond this to develop railway stations into places where people want to spend time.As local supply centres and critical sites for interaction and relaxation within the city, railway stations can increase quality of life and tap new business potential (e.g. with coworking spaces).

City logistics: smart lockers and cargo bikesIn logistics, however, there is a need for open, cross‐provider infrastructure and logistics to better consolidate transport. Smart lockers and transport solutions, such as delivery by cargo bike, hold the greatest potential here.

DB Station&Service | Smart Cities | Dr. Meike Niedbal | Next Station Conference 2017 | Madrid6

Page 7: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

Public rail transport will remain the backbone of urban mobility going forward; bicycles and on‐demand shuttles will add flexibility

Competitive prices

Smart ways of 

determining the area served

Easy access to a 

multimodal platform

Consolidation of 

identical routes

Covering the first and last 

mile

Flexible vehicle sizes

Integration of pedelecs 

andelectric 

cargo bikes

Mix of physical and

virtual stations

Smart expansion of the area served

Easy access to a 

multimodal platform

Digitaldriver 

assistance system

Stronger links with multimodal mobility hubs

DB Station&Service | Smart Cities | Dr. Meike Niedbal | Next Station Conference 2017 | Madrid7

Page 8: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

Numerous factors are changing how people see the role of public spaces; our aim is to make railway stations places where people want to spend time

Neighbour=hood 

development

Smart work

Coworking spaces

Docks for bike sharing systems

Easy access to 

intermodal services

Food and shopping

Relaxation areas

Mobility and logistics 

hub

Indoornavigation

DB Station&Service | Smart Cities | Dr. Meike Niedbal | Next Station Conference 2017 | Madrid8

Page 9: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

As part of the programme, DB Station&Service is transforming railway stations into third placesDifferent elements offer a broad range of functions, coworking spaces being one option

Green spaces, 

sometimes with open squares

Architecture with accent lighting

Areas to wait or relax

Bookstores and cafés with a pleasant 

atmosphere

Smart lockers

Family areas

Info on services 

depends on waiting time

Health centres

Culture station

New food concepts (Station Food)

Digital enter‐tainment mix

Platforms for informal meetings with 

partners, customers and employees(lounges) 

Hubs for collaborative work with colleagues, 

employees and partners

Alternatives to home offices and regular workspaces

Co‐working spaces

Conference rooms where business 

partners can meet each other halfway

DB Station&Service | Smart Cities | Dr. Meike Niedbal | Next Station Conference 2017 | Madrid9

Page 10: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

City logistics is undergoing major changes, offering potential for new lockers and cargo bikes

Seamless integration 

into a modern urban 

landscape

Can replace the vast 

majority of vansUsing

emission‐free 

and low‐noise drive 

systems

Flexible use and storage in public spaces

Many use cases, such as delivering packages or purchases

Smart lockers

DB has the right kind of 

highly frequentedareas in railway stations

DB Station&Service | Smart Cities | Dr. Meike Niedbal | Next Station Conference 2017 | Madrid10

Page 11: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

Smart cities are the sum of numerous business models whose development is highly dependent on technological drivers

Real‐time datafrom IoTsensors

Real‐time dataanalysis

Pushnotificationssent to users

Sharedsources of data

Personalisedproducts

Improvedinfrastructure

Predictivemaintenance

Improvedtransport

management

DB's aim is to deliver tangible improvements to customers by better addressing their needs, boosting efficiency in our core business and developing new business models through strong innovative partnerships in the industry and key startup partners in Germany.

DB Station&Service | Smart Cities | Dr. Meike Niedbal | Next Station Conference 2017 | Madrid11

Page 12: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

We have signed a first agreement with the city of Hamburg – theimplementation has already started

On‐demand‐Shuttles to improve theaccessibility of the city of Schenefeld

Up to 50 Smart Locker

Operation of Cargo Bikes,  starting fromHamburg Altona

Implementation Third Place approachand digitale elements at Dammtor, Harburg,  Elbbrücken (tbd), Hbf(feasability study)

Assessment of fully automatedoperation of S‐Bahn‐line to Bergedorf

Joint Hackathon with the city ofHamburg 

DB Station&Service | Smart Cities | Dr. Meike Niedbal | Next Station Conference 2017 | Madrid12

Page 13: Madrid, 19 21 OCTOBER 2017 · DB Smart Cities offers smart approaches to mobility and logistics to tackle the central challenges facing cities Integrated mobility: bicycles and on‐demand

THANK YOUGRACIAS

UNDER THE HIGH PATRONAGE OF ORGANISERS

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