Made in India, Made for the World

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MADE IN INDIA, MADE FOR THE WORLD

Gaurav Mishra/ Gauravonomics

[email protected] on your favorite social network

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Director of Digital and Social Media at MSLGROUP Asia

www.mslgroup.com/#practices/socialmedia

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Writer and speaker at Gauravonomics

www.gauravonomics.com

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Designer and changemaker at Ideasliver Labs

www.ideasliver.com

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SOCIAL WEB INNOVATIONS IN INDIA

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Type of Innovation

Tweak

Invention

Local

Type of Appeal

Global

Four types of innovations

Innovations can be new-to-the-world inventions or mere tweaks. Similarly, innovations can have local or global appeal. So, there are four types of innovations: local-inventions, global inventions, local-tweaks and global-tweaks.

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Voice BasedSocial Network?

Open GraphSocial Network?

SMSGupShup Zoho

Type of Innovation

Tweak

Invention

Local

Type of Appeal

Global

Most innovations from Indian startups are local-tweaks

Most innovations from Indian startups are local-tweaks, although Zoho (and perhaps Slideshare) have become global-tweaks. I have seen very few real inventions from Indian startups.

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Type of Innovation

Tweak

Invention

Local

Type of Appeal

Global

Local-tweaks have been very successful in Asia

Local-tweaks have been very successful in Asia and startups in China, Japan and Korea have created successful businesses based on local-tweaks.

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Japan’s Facebook, LinkedIn, Twitter, Foursquare, YouTube?

Japan’s Facebook, LinkedIn, Twitter, Foursquare, YouTube are Mixi, LinkedIn, Ameba Now, Foursquare, Nico Nico Douga.

Social Networking

Service

Professional Networking

Service

Micro-Blogging Service

Location Check-in Service

Video-Sharing Service

United States Facebook LinkedIn Twitter Foursquare YouTube

Japan Mixi LinkedIn Ameba Now Foursquare Nico NicoDouga

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Korea’s Facebook, LinkedIn, Twitter, Foursquare, YouTube?

Korea’s Facebook, LinkedIn, Twitter, Foursquare, YouTube are Cyworld, LinkedIn, Me2Day , Foursquare, YouTube.

Social Networking

Service

Professional Networking

Service

Micro-Blogging Service

Location Check-in Service

Video-Sharing Service

United States Facebook LinkedIn Twitter Foursquare YouTube

Korea Cyworld LinkedIn Me2Day Foursquare YouTube

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Social Networking

Service

Professional Networking

Service

Micro-Blogging Service

Location Check-in Service

Video-Sharing Service

United States Facebook LinkedIn Twitter Foursquare YouTube

China Renren Ushi Sina Weibo Jiepang Youku

China’s Facebook, LinkedIn, Twitter, Foursquare, YouTube?

China’s Facebook, LinkedIn, Twitter, Foursquare, YouTube are Renren, Ushi, Sina Weibo, Jiepangand Youku.

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India’s Facebook, LinkedIn, Twitter, Foursquare, YouTube?

However, India’s Facebook, LinkedIn, Twitter, Foursquare, YouTube are Facebook, LinkedIn, Twitter, Foursquare, YouTube.

Social Networking

Service

Professional Networking

Service

Micro-Blogging Service

Location Check-in Service

Video-Sharing Service

United States Facebook LinkedIn Twitter Foursquare YouTube

India Facebook LinkedIn Twitter Foursquare YouTube

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What ails Indian local-tweaks?

So, what ails Indian local-tweaks? The limited internet infrastructure, the lack of local language content and the aspiration to use global English language platforms means that local-tweaks will be less successful in India than the other Asian markets.

Infrastructure + Language + Aspiration = Local-Tweaks #Fail

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With one exception: local content-community hybrids

With one exception: local content-community hybrids. Startups that create strong local content and build a community around it might turn out to be an exception. For instance, iDubbaprovides an entertainment discover and recommendation service focused on India.

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Type of Innovation

Tweak

Invention

Local

Type ofAppeal

Global

Opportunities for Indian product startups

So, the real opportunities for Indian product startups lie elsewhere: in global-tweaks, local-inventions, and even global-inventions.

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MADE IN INDIA, MADE FOR THE WORLD

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Zoho

Zoho provides a portfolio of online business, collaboration and productivity applications for businesses.

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Deskaway

Deskaway provides an online collaboration application for distributed teams.

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Uhuroo

Uhuroo provides an online file-sharing application for distributed teams.

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Cynapse

Cynapse provides online collaboration applications for distributed teams.

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Remindo

Remindo provides an online collaboration application for businesses.

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Qontext

Qontext provides an online social collaboration application for businesses.

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Practo

Practo is an online practice management application for doctors and clinics.

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Gizapage

Gizapage provides an online social media marketing hub for individuals and businesses.

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SocialTwist

SocialTwist provides social media marketing applications for individuals and brands.

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Beevolve

Beevolve is a social media monitoring application for businesses.

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RecruiterBox

RecruiterBox provides an online recruitment application for small businesses.

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Hover.in

Hover.in provides an in-text social content and ad distribution platform for publishers and brands.

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Toufee

Toufee provides an online flash movie making application for non-technical users.

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AuthorStream

AuthorStream provides an online presentation-sharing application.

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WiZiQ

WiziQ provides an online education application for students, teachers and organizations.

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Lifeblob

Lifeblob provides an online photo-sharing application built around social timelines.

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Radbox

Radbox provides an online video bookmarking application.

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SIX REASONS WHY

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1. Cloud infrastructure

Cloud infrastructure provided by Amazon Web Services and others make it possible for Indian startups to start and scale a web service cost-effectively.

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2. SaaS Delivery

The software-as-a-service delivery model pioneered by Salesforce and others makes it possible for Indian startups to deliver their applications to a global market.

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3. Application platforms

Application platforms developed by Facebook, Twitter, Apple, Android and RIM make it possible for Indian developers to distribute their apps to a global market.

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4. Access to influencers

Access to influencers like TechCrunch, Mashable, ReadWriteWeb and GigaOm makes it possible for Indian startups to become visible to early adopters and the global technology media.

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5. Viral loop

Social platforms like Facebook, Twitter and Digg, and aggregators like Techmeme and Tweetmeme, create viral loops that can help a new application get serious attention.

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6. Support infrastructure

Services like Skype, GetSatisfaction and ZenDesk make it possible for Indian startups to provide customer support to global clients cost-effectively.

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A MILLION TRILLION REASONS WHY NOT

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WHAT ABOUT YOU?

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Type of Innovation

Tweak

Invention

Local

Type ofAppeal

Global

Made in India, made for the world?

Will you build a social web application that is made in India, made for the world?

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LET’S STAY IN TOUCH

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