Macram Marketing Automation Agency - Specialising in Pardot

Automate. Engage. Transform.

“The more transformative your idea is, the more patience you’ll need to make it happen.” Marc Benioff

Salesforce Chairman and CEO

4 pillars of serviceAs a full-service Pardot agency we provide support beyond your first steps into the realm of

marketing automation. We’ll support you through your journey to ensure that value is realised and

Salesforce Pardot becomes a driver for your growth.

Implementation/audit Content creation Engagement Studio

campaign build

Task specific support

What do we do?

Helping B2B organisations bridge the gap between marketing

qualified and sales ready leads is at the core of what we do but

Macram is so much more. We use best in class tools from

Salesforce and adjust internal culture to enable marketing and

sales alignment.

As a team we’re passionate about digital marketing, mar-sales

alignment, intelligent customer journey mapping and delivering

ROI. We do great work because we love what we do.

Use of Pardot and Certification

We work closely with a network of associates which enables us to be able to provide a full service for our clients.

The Team

Agile project managementAgile project movement enables us to collaborate and respond through incremental, iterative work cadences and empirIcal feedback.

We operate in sprint cycles where tasks are outlined and pushed through each stage of a visual kanban pipeline which is accessible to all project members through our project management tool Asana.

This way the client and the supplier both have project clarity through a flexible and collaborative approach.

We try our utmost not to waste time on unnecessary face-to-face meetings and conference calls. Our approach streamlines projects for optimal efficiency.

Our ‘work smart’ project stack

Project management Instant messengerWeb conferencing Tracking time

We use a suite of cloud apps that enable us to collaborate on and deliver projects

successfully. We’ll provide access to each application for ultimate efficiency.

Streamlining processesAn example of how Pardot can optimise your business. Sales can now focus on

working the best leads at the right time.

Customer journey planningEvery successful MA campaign begins with a well thought out plan. By mapping out the customer journey we can understand how to treat prospects in every eventuality. Starting a MA program with business objectives at the forefront supports the core goal of delivering a positive ROI.

Click here for full

size version of the

customer journey

map

Full Pardot Audit

The full Pardot audit comprises two parts, discovery and

technical. Through the discovery phase we spend time on site

with your team to document and apply your business processes

and goals to the platform. This starts with four workshops where

you’re sales, marketing, crm and tech teams are invited to

contribute as we discuss how the platform could be utlised for

the firm.

Beyond the holistic piece, we review all

elements of the platform providing

Recommendations.

Project time frame

The estimated time to complete the audit is 7.7

days.

The audit can be completed within 10 working days.

The total cost for the audit is £5,013.13

Click here for full details

For each item within the technical setup Macram

will produce a document outlining the work

completed within the system. These documents

will be combined upon closure of the

implementation project to create the ‘Pardot

Compendium’.

We also offer a condensed ‘Pardot Express

Audit’. Please click the guide opposite for more

information on this.

Development

At Macram we offer Pardot/web development services. Landing page, form, email templates and

custom API integration often have an important role in a successful Engagement Program. Our

developers can help to code landing pages using your own PSD (design) files before deploying to

Pardot. With custom templates, you can market to your customers and prospects using digital

assets that fit with your brand look and feel without limitations.

The alternative to having custom build templates within Pardot is to use the Pardot what you see

is what you get (WYSIWYG) editors. We recently produced this document outlining the benefits of

building your landing pages in Pardot.

Email template - £950+vat per template

Landing page - £1,050+vat per template

Form template - £850+vat per template

Development work assets are fixed cost items. The time allocated to this item within the time line

is the number of days required to complete all assets based on the quantity outlined above.

General support and larger projects

Our day rate is £650+vat (£81.25+vat). We engage with our clients in two ways.

We typically scope a two month project comprising multiple Engagement

Studio Programs, additional related tasks and development work if necessary.

Or we might work on an item by item basis. If you wish to prioritise certain

tasks we can deliver these prior to commencing with further work.

The benefit of a two month rolling project is that we commit to a series of

deliverables over a period of time. This approach improves the fluidity of the

client/vendor engagement and ultimately allows us to deliver more work,

sooner.

Case studies and references

14

“We engaged Macram in January 2017 to support the growth and optimisation of our digital lead generation campaigns through marketing automation. While we have been using Pardot for several months, we hadn’t moved beyond the functionality basics and have been managing our paid digital campaigns in relative isolation. We needed someone with the experience to help us bring it all together – designing the end-to-end lead journey and supporting us to configure the technology to enable the process, align marketing and sales and optimise conversion!

While the project is still underway, we are very happy with the work Macram have completed to date – Tom and Tom hit the ground running and have immediately added value through their deep understand of both the technology (Pardot) and the Industry Segment (FinTech), without need for expensive input from the team on our side. Their collaborative flexible approach is well suited to our fast-paced growth culture and they have quickly become and valued extension of the team. I look forward to continued work with Macram.”

Dani Townsend, Global Head of Marketing

+44 (0) 20 7220 [email protected]

Case studies and references

15

“Macram have been a great partner for Gravity since October 2016. The two Toms have integrated seamlessly with our company culture and worked effectively with the team here to deliver automation programs for our clients. As an award-winning B2B agency it’s vital that quality is maintained through every project and our hard-earned global reputation is not jeopardised. Macram continue to perform and help Gravity provide value added campaigns for our B2B clients.

“For one client in particular, a large financial institution, Macram were asked to deliver an engagement program to address one specific department which had enjoyed a recent spell of growth. What’s more, the automation needed to integrate with additional digital channels. The team took a pragmatic approach to delivering an intuitive program that has continued to produce results for the client. They also took it upon themselves to make detailed and actionable recommendations which have enabled the client to get much more value from Salesforce Pardot.”

Andy Greaves, Head of Digital

+44 (0) 20 7330 [email protected]

Case studies and references

16

“At Proplend, we’ve been using Pardot for some time now but haven’t yet made full use of its functionality. To date we have used Pardot’s email marketing function and built out fairly basic drip programs, however we’re yet to realise the true value of Engagement Studio. Fortunately a peer in our space recommended Macram to us as an organised outfit who specialise in Pardot. As a starter for ten we required a full technical overview of our Pardot instance ahead of rolling out the automation.

Macram were able to quickly understand our business processes and apply the immediate objectives to a series of well thought out recommendations. Furthermore, the team have empowered our in-house marketing force to take on additional tasks within Pardot. With clear guidance we realised that we can extract more value from the platform than we had previously while looking to lean on Macram to build out more comprehensive, campaign based programs.”

Brian Bartaby, Founder & CEO

+44 (0) 203 397 [email protected]

We’d love to collaborate on your automation journey

Tom Hayward | Digital Account Director | 07584017504 | [email protected]

Tom Ryan | Digital Director | 07800897425 | [email protected]

www.macramdigital.co.uk

“Stay committed to your decisions, but stay flexible in your approach.”

Tony Robbins