Machinima Partner Upload Guide for Youtube

MACHINIMAPartner upload & live streaming guide

June '12

Welcome to the Machinima Network! We're proud to call you a Partner and have you as a member of the Machinima team. The partnership team looks forward to working with you to continue to revolutionize the way people watch media, while providing you and your channel with unparalleled service and support.

This guide will teach you how to properly upload and claim your videos, and how to set up a live stream. Following the instructions provided will ensure that you are maximizing your channel's income potential.

Please remember that you can only upload content to YouTube that you have created yourself or have received permission to use. Whether or not you've claimed a video has no bearing on copyright enforcement.

YouTube Partner Guide

Upload Guide.... Claiming and Ad Options... Thumbnails....... Annotations.......Live Stream Guide..... Claiming Live Streams. Ad Formats.... Stream Settings.... Wirecast...Promotional Tool.The End!..

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WELCOME!

TABLE OF CONTENTS

1. Make sure you do not upload videos that contain copyrighted material (such as copyrighted music). This can result in your videos being removed for copyright violation. The official YouTube policy is to ban accounts that have 3 copyright violations.

2. Comprehensive metadata optimized for your videos will generate an increase in search results, views, and more money for you.

3. Claiming your videos allows you to get paid through advertising for uploaded videos. Claim your videos immediately upon upload to monetize. You will not be paid for any unclaimed views.

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Notice that keywords and branding are in the title for search optimization.The description should always include the title and game. There's a 5000 character limit so be as descriptive as necessary.Tags have a 500 character limit. Be sure to include the name of the game, as well as any unique bits from the titles.


UPLOAD GUIDE

Setting the category to "Gaming" makes this video appear in the gaming section on YouTube. If you are anentertainment partner, select "Entertainment."

Upload Form

Use quotes for keyword phrases such as "Splinter Cell"

4YouTube Partner Guide

CLAIMING OPTIONS

Make sure "Claim this video" is selected for "Audiovisual"

and the applied policy is "Monetize Everywhere."

Claim the asset for weband enter a project title.

Double check that all adoptions are checked after

claiming a video!

The Importance of Claiming and "Advertising Options"If you don't properly claim and turn on advertising options, you will not be paid for views on your videos. It's in your best interest to monitor your ad options closely and claim your videos immediately upon upload to maximize your claimed views.

For videos longer than 10 minutes, you have the ability to

add mid-roll advertisements.

Also for videos longer than 10 minutes,Trueview Inslate ads allow the viewer to choose to watch one of three ads

or see regular commercial breaks during the video.


THUMBNAILS

High-quality custom thumbnails act as visual advertising for your content and are an important component to attracting additional viewership whether through sub boxes, related video, or channel page presentation. Always look for visually compelling imagery to promote your video.

Thumbnail Specs and Tips 640 px x 480 px (or 480 px x 360 px) The visible content lies within the "safe zone" -- center 640x360 (or 480x270) While the "safe zone" is the main visible location, it's suggested to have a continuous image

throughout the entire thumbnail. Be sure to frame the image accordingly. Use high contrast images for extra pop. Make sure the thumbnail is relevant to your video, show, or your channel. If you have a

gameplay video and discuss another topic, the focal point of the video is still the gameplay. Don't use copyrighted images for your thumbnails. The same rules apply. If you didn't create

the image or have written permission, you shouldn't use the image for a thumbnail. A Google image search does not mean that it has no copyright.

Creating thumbnails with irrelevant or copyrighted content could lead to a community guideline violation or copyright strike. YouTube is punishing users who game the system including misleading thumbs and false tags. You may lose the ability to upload custom thumbnails in the future.


ANNOTATIONS

Strategic annotations can drive channel engagement by increasing viewership and subscriber numbers. Finding creative measures to implement annotations can keep viewers engaged with your content whether past or present.

Recently, YouTube's algorithm for revenue generation shifted towards favoring user engagement versus singular views. Thus, raising the importance of annotations. Always optimize your engagement levels with call to action annotations to videos, playlists, and subscriptions at the end of videos or near drop-off points.

Example of annotation usage to direct viewers to additional videos in the series and an interactive subscribe button.

Optimal annotation use cases: Add additional context or information Create interactive segments within the video Direct viewers to your channel page, video, playlists, or subscription Encourage community building activity such as liking or favoriting

Types of Annotations: Speech Bubble Note Title Spotlight Label Pause

Always annotate to playlisted videos to keep viewers engaged!


LIVE STREAM GUIDETo create an event, navigate to the Live Events manager in the video manager and click 'New Live Event'. If you have a copyright strike or community guideline violation, your channel will not be able to live stream.

Select "Enable" under recording to provide a VOD of your live stream after the conclusion.

Use the metadata tips provided on page 3 of the Upload Guide!

The start/end time selected here is for public notice and not indicative of the actual start/end time. Your stream will not officially start or end until selected in the live control room!

Be sure to read over the terms and conditions and check the agree box before

hitting 'Create Event'.


CLAIMING LIVE STREAMS

Claiming your live stream is imperative for monetization. You will not be paid for live stream views without properly monetizing your stream.

'Standard in-stream ads' might not be checked by default after 'Claim this video' is

selected. Be sure to check it in order to maximize monetization.

Select 'web' asset and enter your title.


AD FORMATS

After claiming your video, make sure to verify your ad settings to ensure all ad formats have been selected and activated properly.

A few selections may not be chosen by default. Make sure to

click 'Overlay in-video ads', 'TrueView in-stream ads', and

'Show post-roll ads' to maximize monetization.

Mid-roll ads can be selected with, at minimum, seven minute intervals. Be

aware of the times selected while streaming. Enter the times separated by a comma with the format of hh:mm:ss. The example shown here will show mid-roll ads at the 10, 20 and 30 minute marks.

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STREAM SETTINGS

YouTube now offers Wirecast as a full suite production, mixing, and encoding software for live streams. It simplifies the entire process by syncing with your YouTube account.

To get started, navigate to 'Stream Settings' in the live event manager.

Within the Stream Settings, choose 'Wirecast for YouTube'

as your encoder.

Select your resolution(s) and save the settings.

For third party encoding software such as Adobe Flash Media Encoder or xSplit, select the resolution and enter the YouTube entry point RTMP's and Stream Name into the

encoder of your choice.

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WIRECAST

Once you've logged into Wirecast with your YouTube credentials, select 'Connect to YouTube'.

Choose the event and resolution, and hit connect. At this point, you will be outputting to YouTube. Choose between the Wirecast options for audio and video sources to broadcast. At this point, you can preview the stream in the Live Control

Room panel or within the video page.

Once satisfied with the preview, navigate to the Live Control Room in the Live Event

Manager and select 'Start Streaming'. This is where you'll also end the stream.

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PROMOTIONAL TOOL

Q: What is the Machinima Promotional Tool? A: This is the Machinima partner promotions hub that your programming manager told you about.

Q: What does authentication do? A: Authentication allows Machinima to interact with your YouTube account to perform certain promotional functions, such as adding a video to your "Likes," Favorites or subscribing you to a particular channel. If you have not authenticated your channel, and cannot find the invite we sent you when you became a partner, contact us at [email protected].

Q: How does this help me as a partner? A: This tool can be used to promote your own videos as well. If you are planning to upload a great video to your channel, tell us! It may be promoted through the Machinima network thanks to other partners.

Q: Can I remove authentication from my YouTube account? A: You can revoke the partner promotion hub's access to your YouTube channel if you so choose. However, please contact your programming manager if you choose to do this.

Q: What do I have to do to have one of my videos promoted? A: In order for your video to be considered for promotion, you must have authenticated the promotional tool on your channels. If your channel has authenticated the promotional tool and you would like to submit a video, follow these instructions:1. Make sure the video is your best work. Please do not submit every single video you upload. Only the best of the best has a chance. Channels of all sizes have a shot at being promoted, but we do insist on quality. 2. DO NOT publish your video on YouTube. Please wait. Instead, you can submit one of two ways:

A. A private link on Vimeo. Be sure to include the password. B. A private link on YouTube. Note that if you share a private link with us you will need to re-upload the video once it is chosen, and we determine a date the next week to promote it.

3. Submit your link to [email protected] only. The entertainment management team is on this e-mail so please do not submit it to any individual person. We will consider every submission.4. Submissions are due by Thursday 6 PM PST every week. If you miss the deadline you will just be considered for the next week's submissions.5. We will inform the person being promoted on Friday. If you don't hear back from us by Friday 6 PM PST, then your video has not been chosen and you can upload at any time. Videos not chosen will be considered for a social media push. (Please disregard the promo calendar. That is no longer being updated and we are removing it from any correspondence.)

Let us know if you have any questions.

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THE END

That's it!By properly claiming videos and live streams and activating advertising options, you'll maximize your opportunity to generate revenue on your personal channel(s).

Remember: DO NOT UPLOAD OR BROADCAST ANY COPYRIGHTED MATERIAL.If you are unsure about a particular video, please ask us!

If you have any specific questions related to claiming videos or your live stream, and/or your partnershipwith Machinima, please send an email to [email protected] your channel name, as well as screenshots of the issue you are experiencing in your email and we will provide a response as soon as possible.

We look forward to working with you to continue growing your channel(s).

Thanks, -Machinima Staff

CoverToCUpload FormClaiming+Ad OptionsThumbnailsAnnotationsLive Stream GuideClaiming LivestreamAd Formats - LSStream SettingsWirecastPromotional ToolThe End

Machinima Partner Upload Guide for Youtube

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