Machine Learning Video Driving Higher Mobile Video Engagement

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The Leading Mobile Video

Engagement Platform For:

Brands, Publishers &

Programmatic Networks

MOBILE

NATIVE

VIDEO

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WHAT’S HOT - MOBILE NATIVE VIDEO

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Network F

Network A

Network B

Network CNetwork D

Network E

WHAT’S KRAKEN? – MACHINE LEARNING VIDEO OPTIMIZING

Machine

Learning

Video

Adjust

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HOW DOES KRAKEN WORK?

• A patent pending video amplification processing and machine learning platform

− real time feedback mechanism

− designed for programmatic networks

• End results is dramatically improved video interaction rates

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MOBILE NATIVE VIDEO PERFORMANCE

BASED ON KRAKEN

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PROOF POINTS – ANCHORFREE

“In a highly competitive Ad Tech space, where

videos drive the lion share of revenues,

InfiniGraph's technology, Kraken is the first real

breakthrough we have seen in many years.

I can see Kraken being implemented by digital

broadcast networks, publishers, ad networks

and video player platforms in the very near

future. Early adopters will turbo charge their

video ad revenues on desktop and mobile. ”

Baglan Nurhan Rhymes , SVP of Revenue

AnchorFree

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PROOF POINT ANCHORFREE “KRAKEN ON FIFTY SHADES OF GREY”

From 0.77%

Play Rate

To 2.8%

Play Rate

Before After

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PROOF POINT ANCHORFREE BIRDMAN ON “KRAKEN”

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PROOF POINT ANCHORFREE BIRDMAN ON “KRAKEN”

Learning

Starts

Video

Launch

Learning

Reproducibility

Reset

ImageShift™

Learning

StabilizationC

lic

k t

o p

lay

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PROOF POINTS – INTERSTELLAR - PARAMOUNT

14X Greater Engagement

“We’re seeing the highest

engagement levels for our

customers using InfiniGraph’s

native video content”

Jim Calhoun, COO SocialMoms

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PROOF POINT PARAMOUNT- NATIVE VIDEO INTERSTELLAR

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NATIVE PERFORMANCE - PLANES

Yesterday

49K impressions

98 clicks.

0.20% CTRReal-time

Native Video Control

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