The CTO’s Role in Driving Community Engagement October 22, 2014 Sponsored by
Dec 04, 2014
The CTO’s Role in Driving Community Engagement
October 22, 2014
Sponsored by
Lenny Schad, CTOHouston ISD
Sponsored by
DIGITAL TRANSFORMATION
The Role of Communication & Marketing
CIO Role• Member of Senior Management
– Define Digital Transformation Strategy– Thought Partner – Problem Solving Partner
• Must BE:– Able to communicate “Tech” Speak into
“Education” speak– Able to communicate with a broad range
of audiences– Able to converse about curriculum,
instruction, leadership and the impact technology can have
– Able to educate and leverage new avenues of communication with senior district leadership
• CoSN Resources:– Essential Skill Framework– CETL– Mobile Learning Framework
Cornerstones for Success
• Leadership• Strategy• Expectation
Management
HISD JourneyCornerstones for Success
Leadership–Define “WHY”–Define “HOW”
Leadership
BrandingInitiative must have identityMore than the deviceDirect linkage to “WHY”EasySTICK!
HISD Journey
Cornerstones for Success
StrategyDistrict initiativeDepartments must understand their roleParent & community engagementMeasurement criteria must be defined early
HISD Journey
School Support
Strategy
CommunicationConsistency of messageDefined channelsOwnership
Who/When/What/HowMeasurement Reporting
Variation depending on audience
HISD Journey
HISD JourneyCornerstones for Success
Expectation Management–Cultural change–Pacing critical–Embrace varying degrees of adoption
HISD JourneyExpectation Management
Communication–Seeking understanding– “Why”– Realistic expectations– Risk– Acknowledge “Bumps” in
the journey–Open communication
channels
HISD JourneyMarketing– Seek Acceptance– Build Excitement– Generate Commitment– Celebrate– Visible –MEDIA
– TV– Radio– Print– Online
HISD JourneyAvenues of Communication
– Facebook– Twitter– District Website– eNews– Media Events– Foundations– Local Government– Community Partners– Conferences– Publications– Vendors– Parent Organizations– Tech Showcases
Steve Young, CTOJudson ISD
Sponsored by
Communication with Constituents• IT does not historically
communicate well with its constituents
• IT does not always believe they play a crucial role in facilitating communication
• Modern day CIOs and CTOs must be key communicators and drive communication strategies across their organizations
• So what are some ways for IT to improve communication with others?
Newsletters• Put out a periodic newsletter for constituents• Helps let users know IT wants to help and wants to improve operations
and systems • It can serve to educate users and let them know the status of projects• Include information on:
– Initiatives– How to articles– Security and safety– Instructional technology
• Publish as a web page to act as a knowledge repository• http://www.judsonisd.org/district/technology/newsletters/index.cfm
Blogs, Web Pages, & Social Media
• These are great ways to enhance district PR• Often the main domain of the Communications office• But a great way for CTO’s to showcase their district’s IT
and other accomplishments• Web Site: http://judsonisd.org/district/technology/• Blog: http://ctotechnotes.blogspot.com/ • These can drive media interest in your District and will
help you get more PR• These same post can be shared via social media
outlets, like Twitter and Linked In.
Customer Satisfaction• We survey all customers after we resolve
incidents (help desk tickets) with them• We want to show that we care about the
service we provide and make our interactions as positive as possible
• Our numbers are consistently high in the 4.7 out of 5 range
Mass Communication Systems• Great way to utilize technology to reach
parents and employees• Most of these systems are multi-modal and can
make calls, send email, send SMS, and post to social media all from one pane of glass
• Judson ISD has been leveraging mass calling, proactive communication and absence notification
Mobile Applications• Numbers show mobile application use
skyrocketing• Users are spending more time each year
in apps and less time in mobile web• Consider repurposing district web
content, social media, and third party content into a district app for parents, students and community members
• Judson ISD developed the multi-award winning Judson ISD Connect! app in 2012
• http://judsonisd.org/district/technology/jisd_mobile.cfm
Parent & Student Portal
• Parents and students want to track student progress• Make it easy to track this information and put in as many places as
possible– Put on the web and in your mobile app
• Utilize automated email notifications about grades and attendance• Consider adding in other info to broaden the appeal: meal info,
library info, bus routes, etc.• Judson ISD’s Parent Center is available on the web and in our
mobile app – and usage is tremendous!
Q & A
Sponsored by
For More Information
Contact:•Lenny Schad [email protected]•Steve Young [email protected] •Alice Owen [email protected]