Mac114 week 12 effecetive social media campaigns

effective social media campaigns

mac114

• 4 in 5 businesses have dedicated social media teams

• 4 in 5 brands advertise on social media

• 4 in 5 customers have reported bad experiences with social media marketing

increasing engagement

• contests and campaigns = fast track to engagement

• brand awareness

• customer interactions

• brand affinity

5 rules for social campaigns

1: establish clear goals

2: choose your battleground

3: get amongst it

4: curate the content

5: measure your mentions

some effective social campaigns

emirates

Oct 2016

Casey Neistat

comedy central

tasty

donald trump

#maga vs

#imwithher

–Todd Grossman, CEO Talkwalker

“Trump has been a master of tailoring his messages and approach and created a brand that resonated with his

followers and beyond.”

deadpool and logan

measuring tools

• Talkwalker (free/premium)

measuring tools

• Hashtagify

measuring tools

• tagboard

measuring tools

• rite tag

social future?• “The information distribution highway will have toll stations that must

be paid for by the those who create content. If you want your content seen, you'll need to house it inside the companies that control the toll stations. Google, Facebook, LinkedIn and more will incentivize content creators to not link to off-site content. … Traffic to websites will decline and blogs will shut down. Gone will be the days of information flow and true information freedom. The future will only be more controlled, more filtered and less open”

• Mike Stelzner, CEO of Social Media Examiner

social future?• “"While this isn’t a trend I want to see take hold, if the U.S.

presidential election has taught us anything, it’s fake news sells. And what does that mean to marketers? Those executives and business owners who are willing to do what it takes, no matter if it’s ethical or not, will undoubtedly apply similar tactics to their marketing plans. The list of potential motives is endless: anti-corporate activism, unsavory union tactics, competitive harassment, dissatisfied shareholders, unethical stock traders, even ethics-challenged, bottom-feeding PR practitioners.”

• Gini Dietrich, CEO of Aramant Dietrich, author of Spin Sucks