Mac114 2017 week 3 - why blog in 2017

Why blog in 2017MAC114 – Week 3

1. Popular communication tool

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3 reasons to blog

2. Improve your writing

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3 reasons to blog

3. Get noticed and make an impression (money?)

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3 reasons to blog

4 major steps1. Choose your preferred blog platform 2. To host or not to host? 3. Using your own domain 4. Design your blog

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Choosing your platform Pick a platform that suits your needs

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To host or not to host? (aka .org vs .com)

Hosting = branding Hosting = professional Hosting = full control Hosting = high maintenance

Free = easy to operate Free = limitations to use Free = no ownership 12

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Design your blog Be consistent in style and theme across platforms

Personality is important

Navigation should be simple

Content is the determinant factor

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10 things to watch out for in 2017

1. Blogs are more than just blogs2. New rules for getting noticed

(SEO)3. Importance of clarity4. Speed5. Keeping your audience informed 6. Beware Google syndication7. Security matters8. Collaborate9. Long form rules10. Metrics, metrics, metrics 19

More than just a blog

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New rules for getting noticed (SEO + AMP)

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Beware Google syndication

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Security matters

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Metrics, metrics, metrics

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