Top Banner
1 ©
18
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: M&a Integrated Marketing Showcase June 2015

Page 2: M&a Integrated Marketing Showcase June 2015

Refresh the St George Community Housing brand to give it a more modern and commercial feel.

Website design focused on positive aspects of community development

Bold Patterns, colours and photography were used to create a bright and hopeful brand while maintaining a professional and commercial feel

Page 3: M&a Integrated Marketing Showcase June 2015

Page 4: M&a Integrated Marketing Showcase June 2015

Page 5: M&a Integrated Marketing Showcase June 2015

Page 6: M&a Integrated Marketing Showcase June 2015

Page 7: M&a Integrated Marketing Showcase June 2015

Q & Scott to chat about

Page 8: M&a Integrated Marketing Showcase June 2015

Page 9: M&a Integrated Marketing Showcase June 2015

Develop an integrated

cross media campaign,

incorporating thought-

leadership, demand-

generation and lead-

generation.

Page 10: M&a Integrated Marketing Showcase June 2015

10©

Page 11: M&a Integrated Marketing Showcase June 2015

11©

Page 12: M&a Integrated Marketing Showcase June 2015

12©

Develop an integrated cross media campaign, incorporating thought-leadership, demand-generation and lead-generation.

M&a designed and launched Ian, the Travel Guardian. A character who breathes life into a digital applicationBy intercepting all digital touch points using an ensemble of digital banners, links and asset downloads, M&a introduced Ian to AIG customers to reinforce the need for preparedness when travelling.

Page 13: M&a Integrated Marketing Showcase June 2015

13©

Page 14: M&a Integrated Marketing Showcase June 2015

14©

Reposition Good2Go Travel Insurance to a younger audience demographic (25 - 45), and use digital media campaign to drive traffic and optimise online purchase performance.

Page 15: M&a Integrated Marketing Showcase June 2015

15©

Page 16: M&a Integrated Marketing Showcase June 2015

16©

M&a were engaged to invigorate the Dental Care Network Brand and deliver a persona that would position them as trusted, friendly dental professionals

Fresh Modern ColoursWebsite was been bought to life through rich visuals, improved UX and the addition of dental knowledge.Children were treated with the development of a set of fresh characters allowing them to become more informed in to the promotion of healthy dental

Page 17: M&a Integrated Marketing Showcase June 2015

17©

Page 18: M&a Integrated Marketing Showcase June 2015

18©