Lynda, LinkedIn, And Our Success With Facebook

#SocialPro #XXa @bradbatesole

Brad Batesole – Staff Author, LinkedIn

LYNDA, LINKEDIN, AND OUR SUCCESS WITH FACEBOOK

#SocialPro #XXa @bradbatesole

CONSIDER THE AUDIENCE

§ Subscription based software.

§ Wide target market. § Lots of content.

#SocialPro #XXa @bradbatesole

Which means we’ve tried a lot of things.

WE BUY A LOT OF ADS

#SocialPro #XXa @bradbatesole

§  If it’s new, we tested. § New formats had less

competition.

WE BUY A LOT OF ADS

#SocialPro #XXa @bradbatesole

We hyper-focused on every ad driving a conversion at a CPA lower than our LTV.

SUCCESS ISN’T ALL ABOUT CPA

#SocialPro #XXa @bradbatesole

From 0 to 1,000,000 fans in 1 year. Courtesy of free content.

CONTENT WAS KEY

#SocialPro #XXa @bradbatesole

NURTURING WAS PARAMOUNT

Educate

Reinforce

Reintroduce

What the brand is. Why you want this brand. Don’t forget the brand.

#SocialPro #XXa @bradbatesole

NURTURING WAS PARAMOUNT

Compel

Retain

Advocate

Here’s a good call to action. Here’s everything you can do. Now tell your friends.

#SocialPro #XXa @bradbatesole

Turn every paid experience into a viral one to drive down costs.

CONSIDER THE FULL STRATEGY

#SocialPro #XXa @bradbatesole

Personalization is a necessity moving into 2016.

PERSONALIZED & CREATIVE ADS WIN

#SocialPro #XXa @bradbatesole

Own what you do well. Bring the customer to your turf…for us, it was desktop.

WE DITCHED MOBILE (gasp)

#SocialPro #XXa @bradbatesole

Be compelling in your message. Leverage what you have, on your turf. Use custom audiences and remarketing.

WHAT DID WE LEARN?

#SocialPro #XXa @bradbatesole

Build a nurture stream. Personalize your content. Crack the viral nut. Refresh.

WHAT DID WE LEARN?

#SocialPro #XXa @bradbatesole

THANK YOU!

JOIN US @SMX WEST SAN JOSE, CA

MARCH 1-3, 2016