Lundquist, Sara Rusconi and Cristiano Poian. Trends and challenges in employer branding. New frontiers of online corporate communications. Milan, 8 February 2013

2007-11-05 | 1

Lundquist Employer Branding Online Awards 2012| page 3



“

”











•

•

•

•

•







3 in 5 no information about diversity

and equal opportunities

¼ make no

mention of their CSR

activities for employees



Don’t forget that your website will be accessed from a myriad

of different devices and screen resolutions

Talk the users’ language and adapt the message to your audiences:

contents in the careers section must be shaped for jobseekers

Tell memorable stories about your company

using audiovisual materials

Don’t forget to interact with people – take the opportunities given

by social media

Be human in the relationship with the candidate: don’t make her feel like just “another number”


mailto:[email protected]

mailto:[email protected]

2007-11-05 | 25

Lundquist, Sara Rusconi and Cristiano Poian. Trends and challenges in employer branding. New frontiers of online corporate communications. Milan, 8 February 2013

Documents

csr opportunitiesactivities

screen resolutionstalk

users language

myriadof different devices

careers section