Ludic Design UNDERSTANDING THROUGH VISUAL EXPLANATION + 2.89 + 132.01 - 129.68 - 62.12
Mar 26, 2016
LudicDesign
UNDERSTANDING THROUGH VISUAL EXPLANATION
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Wha
t is I
nfor
mat
ion
Desig
n?
How We Work
Case StudiesCollaborative Working
Desig
nin
g an In
itiative
Bringin
g the Futu
re to Life
Our Track Record
Contact
ABOUT THIS REPORT
This report is intended to be a visual introduction to our work. Because a lot
of what we do is commercially sensitive, we decided to practice what we preach
and create some brand new information graphics to illustrate our case studies. We’ve also tried to eschew the normal
corporate lists and tables and bring our story to life in a more visual way.
We hope you enjoy our efforts.
LD
Hello. We’re Ludic Design,a multidisciplinary Information Design Consultancy
Our work is about creating understanding through visual communication. We’re part of The Ludic Group, an international organisation which has been working with a portfolio of blue-chip clients from around the world for more than five years.
We use information design, graphics, films, animations and new media to help you communicate to multiple audiences from customers to workforces.
We’d like to take this opportunity to introduce you to what we do...
6 Ludic Design – What Is Information Design?
Information design can directly benefit the bottom line...
By allowing quicker and better decisions;By clarifying organizational and project strategies;By revealing the value of a company’s products or services;By exposing anomalies in data.
What Is Information Design?(and why you need it)
Information design plays a vital role in making complex information easy to understand and use.It is a rapidly growing discipline which emerged in response to a need to understand and use such things as forms, legal documents, signs, technical information, operating/assembly instructions and is of particular importance in a world dominated by online systems and applications.
Information designers use typography and graphic design to organise and articulate information in a way that makes it easy to understand and attractive but they also employ skills in process and systems analysis to understand the communication needs of a project. They understand that documents have contexts. They exist in real organisations and have real jobs to do. To make them work may well mean changing the way the organisation works as well as
changing the way a document looks and reads. It may mean adding new, or removing existing, documents, or changing the way information moves - for instance from paper to electronic means. It means being ready and able to measure the business impact of new ways of doing things.
The discipline of information design is a user-centred one. Usually, it is iterative - design solutions are tested and modified repeatedly. Sometimes the testing is local and informal; sometimes a project justifies formal and extensive usability testing and evaluation. In this way information designers serve the needs of both information providers and information users. They consider the selection, structuring and presentation of the information provider’s message in relation to the purposes, skills, experience, preferences and circumstances of the intended users.
From reducing costs to making life easier for customers, good information design is crucial to the success of businesses. As customer communication becomes ever more complex, with brand values informing everything from letters, forms, call-centre dialogues and shop-floor conversations, the role of clear and consistent messaging and understanding becomes increasingly important.
Internally, applying information design principles to documents such as forms, spreadsheets, databases and reports helps to ensure the efficient and effective gathering, processing and dissemination of information. Decision-makers in particular, benefit from clear internal reports and presentations.
How we work
Who we are
Business analystsResearchersArt DirectorsDesignersIllustrators
1
Our approach is content driven; we work with you to analyse your data, business objectives and audience We help our clients with challenges such as visualising data, envisioning the future or explaining complex ideas We work iteratively with you to create the right assests to communicate what you want to say.
1
2
3
What we create
ReportsBooksPresentationsDiagramsIllustrationsMaps and schematicsLarge format graphicsInteractive InstallationsAnimationsDigital media and web
3What we work on
BrandingOnline toolsWebinarsPresentation materialsStrategy visualisationsSystems diagramsBig-Picture visualsTraining materialsExhibitions
2
Ludic Design – How We Work 7
6 Ludic Design – What Is Information Design?
Information design can directly benefit the bottom line...
By allowing quicker and better decisions;By clarifying organizational and project strategies;By revealing the value of a company’s products or services;By exposing anomalies in data.
What Is Information Design?(and why you need it)
Information design plays a vital role in making complex information easy to understand and use.It is a rapidly growing discipline which emerged in response to a need to understand and use such things as forms, legal documents, signs, technical information, operating/assembly instructions and is of particular importance in a world dominated by online systems and applications.
Information designers use typography and graphic design to organise and articulate information in a way that makes it easy to understand and attractive but they also employ skills in process and systems analysis to understand the communication needs of a project. They understand that documents have contexts. They exist in real organisations and have real jobs to do. To make them work may well mean changing the way the organisation works as well as
changing the way a document looks and reads. It may mean adding new, or removing existing, documents, or changing the way information moves - for instance from paper to electronic means. It means being ready and able to measure the business impact of new ways of doing things.
The discipline of information design is a user-centred one. Usually, it is iterative - design solutions are tested and modified repeatedly. Sometimes the testing is local and informal; sometimes a project justifies formal and extensive usability testing and evaluation. In this way information designers serve the needs of both information providers and information users. They consider the selection, structuring and presentation of the information provider’s message in relation to the purposes, skills, experience, preferences and circumstances of the intended users.
From reducing costs to making life easier for customers, good information design is crucial to the success of businesses. As customer communication becomes ever more complex, with brand values informing everything from letters, forms, call-centre dialogues and shop-floor conversations, the role of clear and consistent messaging and understanding becomes increasingly important.
Internally, applying information design principles to documents such as forms, spreadsheets, databases and reports helps to ensure the efficient and effective gathering, processing and dissemination of information. Decision-makers in particular, benefit from clear internal reports and presentations.
How we work
Who we are
Business analystsResearchersArt DirectorsDesignersIllustrators
1
Our approach is content driven; we work with you to analyse your data, business objectives and audience We help our clients with challenges such as visualising data, envisioning the future or explaining complex ideas We work iteratively with you to create the right assests to communicate what you want to say.
1
2
3
What we create
ReportsBooksPresentationsDiagramsIllustrationsMaps and schematicsLarge format graphicsInteractive InstallationsAnimationsDigital media and web
3What we work on
BrandingOnline toolsWebinarsPresentation materialsStrategy visualisationsSystems diagramsBig-Picture visualsTraining materialsExhibitions
2
Ludic Design – How We Work 7
C-SUITE
LEADERSHIP
MANAGEMENT
BUSINESS
61 3
1
10504 22
2
59 18
3
26 8
4
64 4
5
9222 35
6
3 4
7
11402 20
8
OPERATING MODEL / TRANSFORMATION VISION >> large format posters
SENIOR LEADERSHIP CON
FERENCE >> real-tim
e documentation
CULTU
RE CH
AN
GE W
OR
KSHO
P >> graphic facilitation
CUSTOMER EXPERIENCE / OPERATING EFFEICIENCY “DAY IN THE LIFE OFS” >> interactive motion graphics
GLOBAL TRANSFORMATION >
> la
rge
form
at p
oste
rs
GLO
BAL
TRAN
SFO
RMAT
ION
>>
larg
e form
at poste
rs
DEC
ISIO
N-M
AKI
NG
WO
RKS
HO
P
DECISION-MAKING WORKSHOP
3
4
2
18
7
6
5
Ludic
Ludic Design were commissioned by a transatlantic energy company to assist with a large organisational transfor-mation programme. We worked with different teams within the company to produce information-driven commu-nication for multiple audiences from board-level decision making panels to employees and investors. The key challenge of the project was to bring to life very technical and process-based data to highlight the role of staff and customers within the transformation.
This 9 month project included de-sign of a large number of information graphics across print and digital me-dia as well as real-time documentation during workshops and conferences in the UK and the US.
ABOUT THE GRAPHIC
(This page) The number of people we worked with at different levels across each stages of the project .
(Opposite page) A visual mapping of all emails and telephone calls to the US and UK during the project.
4 Ludic Design – Collaborative Working
Collaborative WorkingCASE STUDY
Ludic Design – Collaborative Working 5
phone conversationconference call (dot = caller)email sent
UNITED KINGDOMUNITED STATES OF AMERICA
C-SUITE
LEADERSHIP
MANAGEMENT
BUSINESS
61 3
1
10504 22
2
59 18
3
26 8
4
64 4
5
9222 35
6
3 4
7
11402 20
8
OPERATING MODEL / TRANSFORMATION VISION >> large format posters
SENIOR LEADERSHIP CON
FERENCE >> real-tim
e documentation
CULTU
RE CH
AN
GE W
OR
KSHO
P >> graphic facilitation
CUSTOMER EXPERIENCE / OPERATING EFFEICIENCY “DAY IN THE LIFE OFS” >> interactive motion graphics
GLOBAL TRANSFORMATION >
> la
rge
form
at p
oste
rs
GLO
BAL
TRAN
SFO
RMAT
ION
>>
larg
e form
at poste
rs
DEC
ISIO
N-M
AKI
NG
WO
RKS
HO
P
DECISION-MAKING WORKSHOP
3
4
2
18
7
6
5
Ludic
Ludic Design were commissioned by a transatlantic energy company to assist with a large organisational transfor-mation programme. We worked with different teams within the company to produce information-driven commu-nication for multiple audiences from board-level decision making panels to employees and investors. The key challenge of the project was to bring to life very technical and process-based data to highlight the role of staff and customers within the transformation.
This 9 month project included de-sign of a large number of information graphics across print and digital me-dia as well as real-time documentation during workshops and conferences in the UK and the US.
ABOUT THE GRAPHIC
(This page) The number of people we worked with at different levels across each stages of the project .
(Opposite page) A visual mapping of all emails and telephone calls to the US and UK during the project.
4 Ludic Design – Collaborative Working
Collaborative WorkingCASE STUDY
Ludic Design – Collaborative Working 5
phone conversationconference call (dot = caller)email sent
UNITED KINGDOMUNITED STATES OF AMERICA
CASE STUDY
BRANDING
PROGRAMME DESIGN
WORKSHOP MATERIAL
DEPLOYMENTS
MANUAL
high resolution (9)
low resolution (9)
document (9 pages)
pictograms (18)
indexing system guidelines (3)
indesign documents (5)
powerpoint documents (5)
word documents (1)
LOGO
GUIDELINES
INDEXING SYSTEM
DOCUMENT TEMPLATES
PROJECT
DELIVERABLE
ASSET (FRONT PAGE)
ASSET
PAGE
KEY
stage A (3)
stage B (3)
stage C (3)
stage E (3)
stage F (4)
stage G (6)
stage H (2)
document (9 pages)
stage D (2)
METHODOLGY
CUSTOMER JOURNEY
document (25 pages)
WORKSHOP 1
presentation (15)
WORKSHOP 2
assignment (18)
templates (8)
tools (8)
system mapping ‘current state’ (2)
system mapping ‘ future state’ (6)
system mapping ‘ future state’ (6)
system mapping ‘current state’ (1)
hypothesis document (12 pages)
DOCUMENT 1
DOCUMENT 2
manual document (112 pages)
MANUAL
4000*
NUMBER OF PEOPLE ENGAGED
£16m*
REALISEDBENEFITS
400%*
OPTIMISEDPROCESS
Designing an Initiative
6 Ludic Design – Designing an initiative
We were approached by a global IT services company to act as the design team for to introduce new best prac-tice operating procedures across the organisation. The initial challenge of the project was to raise awareness and gain buy-in of employees and senior leadership.
Ludic Design developed branding and guidelines for all programme collat-eral, including a referencing system that allowed quick and simple iden-tification and categorisation of docu-ments. As the project progressed, we worked with them in developing a new methodology for accelerating the roll-out the programme. Design outcomes included processes and materials for workshops, strategies for communicat-ing dynamic information in the work-place and tools for collaborative map-ping and data capture.
As a result of our involvement, the client were able to accelerate pro-gramme deploymenttime by 400%, and increased the effectiveness of the programme to enable the realisation of bottom line benefits totally £16m [opex] per annum.
ABOUT THE GRAPHIC
A visual breakdown of all of the items designed during the course of the engagement, from project phases to deliverables to assets and the number of pages produced.
* Target to be reached by 2012
Ludic Design – Designing an initiative 7
CASE STUDY
BRANDING
PROGRAMME DESIGN
WORKSHOP MATERIAL
DEPLOYMENTS
MANUAL
high resolution (9)
low resolution (9)
document (9 pages)
pictograms (18)
indexing system guidelines (3)
indesign documents (5)
powerpoint documents (5)
word documents (1)
LOGO
GUIDELINES
INDEXING SYSTEM
DOCUMENT TEMPLATES
PROJECT
DELIVERABLE
ASSET (FRONT PAGE)
ASSET
PAGE
KEY
stage A (3)
stage B (3)
stage C (3)
stage E (3)
stage F (4)
stage G (6)
stage H (2)
document (9 pages)
stage D (2)
METHODOLGY
CUSTOMER JOURNEY
document (25 pages)
WORKSHOP 1
presentation (15)
WORKSHOP 2
assignment (18)
templates (8)
tools (8)
system mapping ‘current state’ (2)
system mapping ‘ future state’ (6)
system mapping ‘ future state’ (6)
system mapping ‘current state’ (1)
hypothesis document (12 pages)
DOCUMENT 1
DOCUMENT 2
manual document (112 pages)
MANUAL
4000*
NUMBER OF PEOPLE ENGAGED
£16m*
REALISEDBENEFITS
400%*
OPTIMISEDPROCESS
Designing an Initiative
6 Ludic Design – Designing an initiative
We were approached by a global IT services company to act as the design team for to introduce new best prac-tice operating procedures across the organisation. The initial challenge of the project was to raise awareness and gain buy-in of employees and senior leadership.
Ludic Design developed branding and guidelines for all programme collat-eral, including a referencing system that allowed quick and simple iden-tification and categorisation of docu-ments. As the project progressed, we worked with them in developing a new methodology for accelerating the roll-out the programme. Design outcomes included processes and materials for workshops, strategies for communicat-ing dynamic information in the work-place and tools for collaborative map-ping and data capture.
As a result of our involvement, the client were able to accelerate pro-gramme deploymenttime by 400%, and increased the effectiveness of the programme to enable the realisation of bottom line benefits totally £16m [opex] per annum.
ABOUT THE GRAPHIC
A visual breakdown of all of the items designed during the course of the engagement, from project phases to deliverables to assets and the number of pages produced.
* Target to be reached by 2012
Ludic Design – Designing an initiative 7
2
3
3D NEON SIGNAGE
We developed a bespoke 3D typeface which was then constructed as a large hanging neon sign
WALL GRAPHICS
The exhibition featured the interior of a full scale
family house, requiring over 200m of wall mounted graphics
RFID ENABLED OBJECTS
Laser cut models of media devices were positioned throughtout the
space. Each one of these contained an RFID tag which could be read by
readers (4). When an object was swiped over these, projected information graphics
appeared on the walls of the room.
1
4
6
5
PRINTED TAKEAWAYS
Information about the exhibition and other Future Media projects in development were presented in a bespoke screen-printed cardboard laptop
DATA TABLE
Visitors could hold the RFID objects over a six metre projected surface which would ripple with related information
RFID READERS
Detected when a visitor used an RFID object and triggered animations
We were commissioned by a UK broad-caster to work alongside internal pro-ducers to create an immersive and in-teractive environment to communicate the client’s new 10 year “Future Me-dia” strategy. Our brief was to inform, engage and entertain staff nationwide with a travelling exhibition and de-sign material to create awareness of the exhibition and communicate the strategy.
We were involved from the start of the process, working on exhibition design and layout, communication, interac-tion design and art direction. This re-sulted in a consistent design approach that included bespoke 3D neon sig-nage, wall graphics, interactive exhib-its, laser cut RFID enabled objects and screen-printed packaging.
At every stage project owners were in-volved to ensure content and designs were aligned to the strategic message. The resulting outcomes provided an engaging experience that communi-cated future scenarios in a direct and tangible way and attracted thousands of visitors over a two week period.
ABOUT THE GRAPHIC
A diagramatic account of the different elements of the project.
Bringing the Future to Life
12 Ludic Design – Bringing the future to Life
CASE STUDY
Ludic Design – Bringing the future to Life 13
2
3
3D NEON SIGNAGE
We developed a bespoke 3D typeface which was then constructed as a large hanging neon sign
WALL GRAPHICS
The exhibition featured the interior of a full scale
family house, requiring over 200m of wall mounted graphics
RFID ENABLED OBJECTS
Laser cut models of media devices were positioned throughtout the
space. Each one of these contained an RFID tag which could be read by
readers (4). When an object was swiped over these, projected information graphics
appeared on the walls of the room.
1
4
6
5
PRINTED TAKEAWAYS
Information about the exhibition and other Future Media projects in development were presented in a bespoke screen-printed cardboard laptop
DATA TABLE
Visitors could hold the RFID objects over a six metre projected surface which would ripple with related information
RFID READERS
Detected when a visitor used an RFID object and triggered animations
We were commissioned by a UK broad-caster to work alongside internal pro-ducers to create an immersive and in-teractive environment to communicate the client’s new 10 year “Future Me-dia” strategy. Our brief was to inform, engage and entertain staff nationwide with a travelling exhibition and de-sign material to create awareness of the exhibition and communicate the strategy.
We were involved from the start of the process, working on exhibition design and layout, communication, interac-tion design and art direction. This re-sulted in a consistent design approach that included bespoke 3D neon sig-nage, wall graphics, interactive exhib-its, laser cut RFID enabled objects and screen-printed packaging.
At every stage project owners were in-volved to ensure content and designs were aligned to the strategic message. The resulting outcomes provided an engaging experience that communi-cated future scenarios in a direct and tangible way and attracted thousands of visitors over a two week period.
ABOUT THE GRAPHIC
A diagramatic account of the different elements of the project.
Bringing the Future to Life
12 Ludic Design – Bringing the future to Life
CASE STUDY
Ludic Design – Bringing the future to Life 13
Our Track Record...
ABN Amro
Accenture
Baltic
Bankinter
BASF
Barclays
BBC
BP
Brit Insurance
BT
Department of Work and Pensions
Dubai Government
Duke Corporate Education
Ernst & Young
Fujitsu
GlaxoSmithKline
HBOS
ICI
ING
Immigration Services
KPMG
Liverpool Biennale
Lloyds TSB
London School of Economics
McKinsey
Monitor Group
National Grid
Nestle
Nokia
O2
Ofcom
PriceWaterhouseCoopers
Prudential
Royal College of Art & Design
University of Cambridge
Vodafone
Clients
14 Ludic Design – Our Track Record...
Sectors
Government
Pharmaceuticals
Education
Financial Services
Professional Services
Telecommunication & Media
Energy & Chemicals
Culture
12%
5%
12%
26%
13%
18%
9%
5%
International Work
Boston
New York
San Jose
Lima
Rio De Janero
Paris
Dresden
Frankfurt
Hamburg
Barcelona
Dublin
London
Amsterdam
Copenhagen
Brussels
Madrid
Cape Town
Johannesburg
Dubai
Bangalore
Mumbai
New Delhi
Beijing
Hong Kong
Bangkok
Melbourne
Sydney
Ludic Design – Our Track Record 11
1 4 9
105
6
7
8 11
12
13
14
15
16
17
2
3
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Our Track Record...
ABN Amro
Accenture
Baltic
Bankinter
BASF
Barclays
BBC
BP
Brit Insurance
BT
Department of Work and Pensions
Dubai Government
Duke Corporate Education
Ernst & Young
Fujitsu
GlaxoSmithKline
HBOS
ICI
ING
Immigration Services
KPMG
Liverpool Biennale
Lloyds TSB
London School of Economics
McKinsey
Monitor Group
National Grid
Nestle
Nokia
O2
Ofcom
PriceWaterhouseCoopers
Prudential
Royal College of Art & Design
University of Cambridge
Vodafone
Clients
14 Ludic Design – Our Track Record...
Sectors
Government
Pharmaceuticals
Education
Financial Services
Professional Services
Telecommunication & Media
Energy & Chemicals
Culture
12%
5%
12%
26%
13%
18%
9%
5%
International Work
Boston
New York
San Jose
Lima
Rio De Janero
Paris
Dresden
Frankfurt
Hamburg
Barcelona
Dublin
London
Amsterdam
Copenhagen
Brussels
Madrid
Cape Town
Johannesburg
Dubai
Bangalore
Mumbai
New Delhi
Beijing
Hong Kong
Bangkok
Melbourne
Sydney
Ludic Design – Our Track Record 11
1 4 9
105
6
7
8 11
12
13
14
15
16
17
2
3
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
If what you saw in this report looks interesting to you or want to find out more about Ludic Design then please do not hesitate to contact us for more information.
Ludic Design Limited
Matthew FallaManaging Director
m: +44(0)79 5028 8352e: [email protected]
Christian ThümerCreative Director
m: +44(0)79 6688 0583e: [email protected]
24-26 Fournier StreetLondon, E1 6QEUnited Kingdom
Contact Us