Ltc mkt421 wk5class Copyright 2013 Edward F. T. Charfauros

• 1. Marketing Plan: Final Phase Presentation by Celine Israel, Edward Charfauros, Thava Overstreet

2. Agenda o Introduction o Appropriate Place, Promotional Strategy, and Strategic Marketing Plan o Initial Sales Promotion Schedule o Advertising Plan o Identify public relations opportunities for the product or service. o Analyze the effect of channel management decisions on the marketing of your selected product or service. o Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen o Budget o Measuring Effectiveness o Conclusion Johnson & Johnsons Baby Magical Skin Care Product Line Edward Celine Thava 3. Introduction o Babys modern health concerns. o Consist of nutrients from pure organic fruits and vegetables (aloe vera, lemon, orange, spinach, and various sprouts) o Ingredients grown sustainably, and is 100% certified organic. o Essential oils infuse each product o Manufactured in solar power facilities o Packaged with and in biodegradable materials. 4. Introduction o J & Js baby magical formula skin care line: 1. Aloe Vera Soft Skin Cream 2. Calming Botanical Cream Moisturizer 3. Everyday Smooth Lotion 4. Pregnancy Nourishing Emulsion 5. Spa Aromatherapy Bubble Bath 6. Summer Cool Lotion 7. Wonderful Hair Shampoo 5. o Targets clinics, convenience stores, cosmetic departments, hospitals, grocery stores, and specialty stores. o Business plan consists of three portions: o 1. Financial Forecast o 2. Marketing Plan o 3. Mission Statement Appropriate Place, Promotional Strategy, and Strategic Marketing Plan 6. o Sales Promotional Goals o Promotional Program o Sales Promotion Schedule o Detailing Spreadsheet o Yearly Calendar Study Initials Sales Promotion Schedule 7. Advertising Plan o Cable o Internet o Network Television o Family-Focus Story Line Series Projects o Presentations 8. Budget o $1.5 million allocated for project o $250,000 for research and development 1. Test groups 2. Online Surveys 3. Remaining funds to be spent on changes or improvement o $250,000 for distribution and shipping o Ship to wholesalers o Products sold online save shipping costs 9. Budget o $1 million for promotion 1. Aggressive advertising campaign 2. Television and print ads 3. Internet and social media sites such as Facebook 10. Measuring Effectiveness o Set quantifiable goals o Create new campaigns or improve on existing ones to reach goals o Review previous sales records to compare o Set metrics to track progress 1. Online views 2. New sales 3. Customer likes 11. Measuring Effectiveness o Use metrics to analyze results o Did we make a profit? o Repeat successful ad campaigns if necessary o Once goals are met, establish new ones (Allen, 2012) 12. o Healthy Future 2015 Goals o Environmental Performance o Environmental Partnerships o Facility Transparency o Recognitions o Helping Mothers and Children o Campaign for Nursings Future o Because We Care, We Act o Having a Baby Changes Everything Public Relations 13. Effect of Channel Management Decisions o Growth of clientele expectations o Intent of improving services and the level of satisfaction o Incorporate self-sustainability by empowering the organization to achieve fiscal productivity o The cost policy, sorting out responsibilities, setting terms of operations and defining territorial rights. 14. o Johnson & Johnson. (2012). Our company. Retrieved from http://www.jnj.com/connect/about-jnj/company-structure o Johnson & Johnson. (2011). Johnson & johnson form 10-k annual report. Retrieved from http://www.investor.jnj.com/2010annualreport/pdf/2010-10-k.pdf o Allen, K. (2012). How to Idnetify Quantifiable Elements to Evaluate, Monitor, and Control Your Marketing Plan. Retrieved from http://smallbusiness.chron.com References 15. Questions? Answers!