LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)

Making the Most of aLimited Marketing Budget

Aaron BoggsPresident | RevLocal

I’m here to helpwith yourlemonade stand.

PlacePrice

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Understand the PerspectiveYour Online Marketing Strategy

Product

CONSUMERwants and needs

CONVENIENCEease of buying

COSTSwhat will satisfy

Promotion

COMMUNICATIONrelevant content

My real businessowner story…

Welcome to The Yatesville LakeCabin Rental.

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Where do you start?What are the basics that bring the highest value?

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I had to be found.

be found.

local optimized website

be found.

optimize My Business page

optimize My Business page

49,179 views16,798 population

254%YOY Traffic

128 Tracked Calls 2015

be found.

optimize primary search engine place pages

be found.

optimize primary industry place pages

be found.

optimize secondary place pageswith Authoritative Database partners

$125/Nt. Cabin Rental in Eastern KY Adwww.yatesvillelakecabinrental.com 5 Star Private Cabin Rental at Yatesville Lake Amenities Galore · Family Vacation · Romantic Getaway 220 Woodlands Dr, Louisa, KY‎ - (606) 624-5710‎ - Open · Hours Fishing/Hiking Romantic Getaway Golfing Package

do campaign

be found.

Long tail keywords

Location specific search ads

Understand your ideal customer

Focus on one thing

.

I need to be chosen.

be chosen.

make a video connect the video to your

business pages

build out your YouTube page

put your business name,address and phone number in

the text of your video

be chosen.

get reviews

askAcquire reviews from happy customers

respondComment in a professional and productive manner

to every review

.

be chosen.

build an audience

.

be chosen.

create simple content

.

be chosen.

do a blog

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I must be easy to work with.

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be easy to work with.

collaborate your purchase path

DecisionValidationShow Up

Meet Jennifer AdkinsWashington, DC

paid ads & retargeting digital marketing dashboard collect emails in a CRM email marketing campaign loyalty and referral program marketing automations

next phase do more.

cost analysis

DIY $300 $500

Stra

tegy

Com

plex

ity

Cost per Month

THE SOLUTION – PRODUCT UNIFICATION

Place Page Optimization

Listing Management

Mobile Website

Review Marketing

Local SEO

Digital Dashboard

Paid Advertising

Social Media

Email Marketing

Content Generation

A trusted partner makes sense no matter what size your budget is.

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your digital marketing strategy