Louise Brown: Lobbying and campaigning on a shoestring

Lobbying and campaigning on a shoestring

Louise Brown, NCVO

Rod King, 20's Plenty for Us

Jackie Schneider, Children’s Food Campaign

• How you can be successful in your campaigns with limited financial resources

• Discover free and low cost tools, services and online resources

• Hear from case studies that have succeeded in making a change, at both a local and national level, on a limited budget

Following the campaign cycle

Analysis of the issue & developing your strategy

What do we need our tools to do?

• Find out what people are saying

• Send us the latest news

• Tell us the latest policy information

• Connect with influencers and decision makers

Google blog search and Google alerts

Making alerts work for you

• Brainstorm key words for your searches

• Create a Google account to manage searches

• Respond to what you find & feed it in to your discussion

• Connect with & support people talking about your issue

RSS (really simple syndication) feeds

Making RSS work for you

• Brainstorm the sites relevant to your issue

• Set up an RSS reader account to receive news

• Add blogs that you’ve found through searches

• Add RSS feeds for your keyword searches

• Use the information you find

Wordle of the Localism bill

Dialogue analysis of documents

What are your MPs talking about?

They Work For You

The Public Whip

Parliamentary Outreach Who do you talk to?

Reaching the influencers and decision makers