From street campaigning to online campaigning: Indian national political party web sites Dr. N.S. Harinarayana Reader Department of Library and Information Science University of Mysore , Mysore [email protected]Vasantha Raju, N. Librarian Govt. First Grade College –Periyapatna Mysore Dr. Mallinath Kumbar Professor Department of Library and Information Science University of Mysore , Mysore National Conference on Information Technology and its applications CIST-Mysore November 21-22, 2009 University of Mysore, Mysore
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From street campaigning to online campaigning: Indian national political party web sites
Dr. N.S. Harinarayana ReaderDepartment of Library and Information ScienceUniversity of Mysore , Mysore [email protected]
Vasantha Raju, N. Librarian Govt. First Grade College –Periyapatna Mysore
Dr. Mallinath Kumbar ProfessorDepartment of Library and Information ScienceUniversity of Mysore , Mysore
National Conference on Information Technology and its applications CIST-Mysore
November 21-22, 2009University of Mysore, Mysore
Overview
• Introduction
• Research questions
• Literature review
• Methodology
• Results
• Current trends in Indian political discourses on the web
Introduction
“Were it not for the Internet, Barack Obama would not be president. Were it not for the
Internet, Barack Obama would not have been the nominee”
- The Huffington Post
Research questions
• What content features have been employed in Indian national political party websites to engage net savvy users in political discourses?
• Do they demonstrate contemporary technologies or is it simply an extended brochure leaflet of the national party?
• What formal features are using for effective content (functional features) delivery?
Earlier studies Website type Research area Selected article(s) Geographical orientation
Party Collection of various website contents including hyperlinks
Margolis et al. (1997, 1999) USA
Gibson & Ward (1998) UK
Gibson et al. (2003) USA & UK
Tkach-Kawasaki (2003) Japan
Kluver (2004) Singapore
Mainly hyperlinks Ting & Kluver (2004) Singapore
Ackland & Gibson (2004) Australia
Individualpolitician
Candidate Collection of various contents (links)
Davis (1999), Kamarck (1999) USA
Ward & Gibson (2003) UK
Mainly hyperlinks Foot et al. (2003) USA
Elected member
Collection of various contents and links
Owen et al. (1999), Carter (1999) USA
Mainly hyperlinks Park et al. (2004, 2005) South Korea
Party & politician
Party & candidate
Collection of various contents and links
Foot & Schneider (2002) USA
Lusoli, W. & Ward, J. (2005) UK
Party & member
Tkach-Kawasaki (2006) Japan
Adopted: from Tkach-Kawasaki, L .M. & Park, H.W. (2007). South Korean and Japanese politicians online: Comparing Political Cultures Through Political Websites . Retrieved from http://www.slideshare.net/hanpark/comparing-political-cultures-through-political-websites-presentation
Methodology
• 5 national political party web site were selected for the study from the Election Commission of India (ECI).
• Data coded between 27th to 30th March 2009 • BSP and RJD party web site was removed from
the data set. • Functional (content) and formal (design)