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David Cancel Founder & Former CTO Lots and lots of worthless data
16

Lots and lots of worthless data

Oct 17, 2014

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Business

How Compete.com opened it's data and why creating an API changed our business. Presented at the API Conference.
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Page 1: Lots and lots of worthless data

David CancelFounder & Former CTO

Lots and lots of worthless data

Page 2: Lots and lots of worthless data

“Compete provides consumer and marketing services

based on quantitative data about how websites are used.”

Paul English

Page 3: Lots and lots of worthless data

http://flickr.com/photos/wallyg/155974755/

Page 4: Lots and lots of worthless data

Looking for a signal

Page 5: Lots and lots of worthless data

PanelData

ISPData

ASPData

Data Sources

Clickstream Data

Automotive

Travel

Telecom

Banking

IndustryServices

Page 6: Lots and lots of worthless data
Page 7: Lots and lots of worthless data
Page 8: Lots and lots of worthless data

http://flickr.com/photos/12422704@N07/1336654311/

All Other Data Trashed

Page 9: Lots and lots of worthless data

?

Page 10: Lots and lots of worthless data

http://flickr.com/photos/gowshihan/470027485/

Recycle

Page 11: Lots and lots of worthless data
Page 12: Lots and lots of worthless data

Free data

Open API

Page 13: Lots and lots of worthless data

Open API

Page 14: Lots and lots of worthless data

Open API

Page 15: Lots and lots of worthless data