Losers, Winners, and Biased Trades Joseph Johnson; Gerard ... · winner and loser Hot and cold hand— Gambler's fallacy— loser winner Gambler's fallacy— winner and loser Gambler's

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Losers, Winners, and Biased TradesJoseph Johnson; Gerard J Tellis; Deborah J MacInnisJournal of Consumer Research; Sep 2005; 32, 2; ABI/INFORM Globalpg. 324

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.