Looppa case study (Guarida)

Online Communities

both Media Companies

and Audiences Love!

2Case Study - Guarida Azul (MTV IsaTK+)

3

Community GrowthWithin first 90 days

374,699

275,455

182,651

36,206

36,81630,025

8,701

21,006

1,9472,999

Case Study - Guarida Azul (MTV IsaTK+)

4

Guarida Azul Total Statsat 24/09/2010

Total Users:Photos:Videos:Blog Posts:Comments:Avatars:

41,623,325 Pageviews2,883,187 Visits14.44 Pages/Visit14.72% Bounce Rate12:04 Avg. Time on Site

2843406162445321664319628776109372

Case Study - Guarida Azul (MTV IsaTK+)

5

Social Networks ComparisonGuarida Azul - Time on Site (3/10)

Case Study - Guarida Azul (MTV IsaTK+)

6Case Study – Toca Azul (MTV IsaTK+ Brasil)

7

Community GrowthWithin first 60 days

217,361

154,502

60,689

23,668

13,098

36,292

36,292

15,539

3,644

2,066

Case Study – Toca Azul (MTV IsaTK+ Brasil)

8

Toca Azul Total Statsat 24/09/2010

Total Users:Photos:Videos:Blog Posts:Comments:Avatars:

21,922,168 Pageviews1,146,900 Visits19.11 Pages/Visit

14.09% Bounce Rate15:01 Avg. Time on Site

89757367544354222804843017947576

Case Study – Toca Azul (MTV IsaTK+ Brasil)

9

The Looppa Community Features

Photo galleries

Video galleries

Polls and surveys

Music

Comments

Blogs

User profiles

Twitter, Facebook, integration

Content sharing and recommending tools

10

The Looppa Solution: Online communities both networks and fans love!

• Customized, branded, online community

• Experience your viewers want to have

• Viewers to generate, share, co-create content

• Integrated with Social Media• Exceeds benchmarks• Host on premise or SaaS• Grow monetization and revenue

11

The Looppa Solution:Monetizing Social Activiites

12

Looppa:Value to Your Fans, Value to Your Company

1. Full service online community platform

2. YOUR customized, branded online community, control

over your content, fans want to take part in!

3. Launched within weeks: results within weeks

4. Fully integrated

5. Strong analytics and recommendations

6. Looppa Cosmos: taking communities to the next level

7. With Looppa Cosmos you can leverage your Looppa

community success across shows

Thank You!