Looppa for print

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Contact us to request a demo! 1-(888)-581-7858

Looppa enables content publishers to regain control over readership, content, and revenue by creating an unparalleled online community experience that captivates your audience and builds value for everyone!

The problem With the Web2.0 and Social movements, traditional and online publishers are losing readers, ad revenues, and the ability to monetize consumption of their content. Publishers’ online community presence significantly lags behind and is typically limited to discussion threads, comments, and to passive observation of content flow. While some publishers attempt to create online communities using blogging software, social networks, widgets, Facebook fan pages, or agency-driven campaigns—these rarely deliver continuous value and require a deep commitment on your end to operational expenses and personnel with no guarantee of results, ownership of the relationship with your readers, or revenue.

The Solution Looppa is the only comprehensive online community platform created specifically for content publishers to help you monetize your content and better serve your readers. With Looppa, content publishers can have the industry’s best online community features in a simple to use, customized, branded online community. Integrated with your CMS, Looppa gives you the flexibility to offer your readers a rich community experience while preserving your existing technology investments. With Looppa you will create an online experience your readers want to have. You will:

Form stronger bonds with your audiences, extending the time they engages with your content and your advertisers

Turn your audience from passive consumers to co-creators of content for your brand

Significantly grow your revenue and increase the value of your media assets

Enable your readers to share breaking news via iReports

Offer dedicated online spaces to companies who wish to present their business in a community ecosystem

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Every Looppa community is custom-designed to meet your need and includes: blog posts

videos

photo galleries

iReport

custom modules

music

groups polls & surveys

comments

Looppa will also customize features to

fit your business needs!

What You Get with Looppa Looppa provides the technology and services you need to create a vibrant online community that your audiences want to be part of. The Looppa solution includes:

A robust platform that can integrate with your existing online properties

User profiles Community concept creation Design and programming Community management Content moderation Content analysis and recommendations Full media integration (video, images) Intuitive backend for users and administrators Marketing and advertising services

Taking Social to the Next Level: The Looppa Cosmos

As social network and online community sites proliferate, a new social challenge is arising: The proliferation of independent communities is disintegrating your audienceship, leaving it to Facebook and a handful of others to pick up the pieces and capitalize on them. The result: isolated islands of people, content, and an ever loosening relationship between branded media companies and their audiences. Looppa Cosmos tackles this problem and effectively helps media companies win the distributed social network battle by linking the social graphs of individual community members across all of your networks where that person participates. With Looppa Cosmos, you can create as many communities as you like—each residing on your preferred URL Members can see and share content with each other no matter which Looppa community they’re in. This results in the promotion of interaction between people, content, and the content producers; members organically “recruit” members to join their communities; and content can be easily shared between communities—all leading to a vibrant, dynamic, community experience for your existing audiences and generating greater ROI for you. It works the way the real world works: Looppa allows soccer fanatics to share their travel photos from the World Cup in both their sports and travel communities—the communities you have created for them. The outcome: More sharing, stronger relationships, and higher rates of participation, all of which translates into increased return and value from your social media investment.

The Looppa Process

Looppa starts by working with you to identify your priorities and objectives for audience engagement. The Looppa team then gets to work building a complete and custom online community deployed on its world-class software platform. The platform incorporates your branded content and activates feedback systems that enable your producers to leverage content across your online media channels as well as to enhance offline programming. Once launched, Looppa’s expert

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community managers and analysts monitor the community and enhance engagement points for greater value to your audiences—all while meeting your standards.

Looppa communities MTV, SONY, Televisa, and Greenpeace have all discovered the Looppa advantage. Each community was launched within weeks and was populated with hundreds of thousands of content interactions within the first month. Looppa Communities outperform current publications’ metrics. Looppa measures over 30 different Key Performance Indicators (KPIs) and will customize its analytics to fit your desired KPIs. Below is an example of MTV’s Guarida Azul Looppa online Community 2 weeks and 3 months after the community was launched as comparison to social networks benchmarks.

Contact

You too can create a Looppa community for your audiences! To learn more about how Looppa can help you create an ROI-driven online social community, contact us at [email protected] or by dialing 1-(888)-581-7858.

*based on google analytics for similar social networks