London Olympics Info Pad

Interactive Media Solutions

Intro Screen

Key Points Online system with full CMS (Content Management

System).

iPhone and Smartphone compatable.

Internal and External Wayfinder systems.

Real time live feeds.

Advertising capabilities.

Multi language.

User interaction.

CMS The CMS (Content Management System) allows data to

be added or altered at any time.

Different Modules are available for the info pad with further developments planned for the future.

In short this means the Olympic Pad does not cease to be once the games are over. Its wayfinder and advertising options and continue and other applications aimed at tourism, events or exhibitions added.

Each module can be tailored to meet specific needs. We have just provided examples to show the capabilities of the program.

CMS The entire system has been designed to run on touch

screens with the aim to create a user base and expand it with engaging interactive applications.

The system offers numerous advertising and marketing opportunities, both direct and indirect.

It can be used by individual or groups of companies and organisations from both the public and private sector.

External Wayfinder

External Wayfinder The External Wayfinder system has obvious benefits not

only for the Olympics but for London Transport in general, and for those who use it.

The GIS (Geographical Information System) wayfinderprovides further advertising and marketing opportunities through the use of tags.

We have added QR Tags allowing users to communicate with the system through smartphones rather than rely on more expensive mobile roaming options. This will help build the user base.

External Wayfinder With smartphone compatability you open up scope to

benefit from users’ other social networking activities.

QR Tags can be coded so different groups can be targeted in different ways and times.

Internal Wayfinder

Internal Wayfinder The Internal Wayfinder presents the same opportunities

as the External version but provides more scope for direct marketing.

It is ideal for every venue from Stadiums to Shopping Centres and Museums.

Pictures, video and information can loaded easily through the management system providing participants with immediate display of their promotions and campaigns.

As with the external version links to smartphones can be applied.

Live Feeds

Live Feeds Live feeds can be embedded into the system allowing real

time information to be displayed.

This can be used by media channels, ticket agencies and stadiums to offer up to the minute information.

Video and static content can be displayed.

Emergency and safety warnings can be shown.

Advertising/Marketing

E-Cards

E-Cards Visitor and tourist friendly.

Cameras can be added to the system to add users pictures to the cards.

Potential for data capture.

Summary London Olympics Info Pad serves as a multi purpose

information point incorporating internal and external wayfinder systems, advertising and marketing opportunities and live feed display.

It can be updated easily through its content management system.

Its design to be engaging for users presents numerous advertising and marketing opportunities in each of the different modules available.

It is compatible with iPhone and smartphones.

Summary The system can be run as one or can be split into groups

to provide different information for different areas.

Set up costs offset by advertising revenue.

Effective visitor and tourist information point.