LONDON OLYMPI C 2012 SOCIAL GAMES CARNIVAL ON SOCIAL MEDIA
London olympics 2012 going social
Oct 17, 2014
Whatever happens at the London Olympics 2012, these games will be social media central for a few weeks. How successful this collusion (Olympics + Social Media) will be is a million dollar question but considering the interest for London 2012 on Social Media; it seems IOC has played a master card.
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LONDON OLYMPIC 2012
SOCIAL GAMES
CARNIVAL ON SOCIAL MEDIA
Beijing 2008 was Memorable
Countdown has begun
IT’S ALL ABOUT…
Emotions
Passion
Focus
Efforts
Commitment
But this time something new and extraordinary is happening
What’s that???
www.simplify360.com
Facebook the biggest channel to get connected
with viewers
To create opinion leaders and educate viewers
Exploring all social media channels
Facebook engagement success
100 days still to go
Twitter engagement success
100 days still to go
Creating a platform for viewers to get connected
with their favorite athlete
Success of the new platform
100 days still to go
Ensuring interest of followers and attracting
new member
Engagement Model
Model to get user engage and visit on daily basis.
LEARN
CONNECT
LEARN
EDUCATE
CONNECT
LEARN
EDUCATE ENGAGE
CONNECT
LEARN
EDUCATE ENGAGE
REWARD
CONNECT
LEARN
EDUCATE ENGAGE
REWARD
PROMOTE
WELCOME TO LONDON 2012 ON SOCIAL MEDIA
Already reached billions of people &
100 days still to go
www.simplify360.com
The game has changed & so is the media
1 in five couples meet online
1 in five couples meet online
Adults spend 15 hrs a week on internet
User spend More than 55 minutes a day on Facebook
1 in five couples meet online
Adults spend 15 hrs a week on internet
3 twitters account get activated every second
User spend More than 55 minutes a day on Facebook
700,000 local business active pages on Facebook
1 in five couples meet online
A new members join Linkedin every second
Adults spend 15 hrs a week on internet
3 twitters account get activated every second
User spend More than 55 minutes a day on Facebook
83% companies uses Facebook
700,000 local business active pages on Facebook
1 in five couples meet online
A new members join Linkedin every secondSocial gamers will buy $6 billion of virtual goods by
2013 93% of marketers use Social Media but how well that’s a big question
Adults spend 15 hrs a week on internet
3 twitters account get activated every second
Avg 50 Millions tweet per day
User spend More than 55 minutes a day on Facebook
83% companies uses Facebook
700,000 local business active pages on Facebook
• Users on Facebook800+ Mn• Pieces of content per month30 Bn• Minutes of log-in time per month700 Bn• Avg friends per user130• Users between 18 to 34 yrs62%• Users of Facebook are female50%• Registered tweets per day55 Mn
Best promotion channel
Buzz Creation
Athletes getting connected to viewers in real time
Sponsors making billions of $ out of it
London Olympic 2012 going viral on
Social Media
Million dollar questionHow they are doing it?????
www.simplify360.com
OFFICIAL WEBSITE
OFFICIAL WEBSITEMILLIONS OF BLOGS
BILLIONS OF FAN
FACEBOOK PAGE
OFFICIAL WEBSITEMILLIONS OF BLOGS
BILLIONS OF FAN
FACEBOOK PAGE TWITTER ACCOUNT
OFFICIAL WEBSITEMILLIONS OF BLOGS
BILLIONS OF FAN
FACEBOOK PAGE TWITTER ACCOUNT
YOUTUBE CHANNEL
OFFICIAL WEBSITEMILLIONS OF BLOGS
BILLIONS OF FAN
FACEBOOK PAGE TWITTER ACCOUNT
YOUTUBE CHANNEL THE ATHELETE HUB
OFFICIAL WEBSITEMILLIONS OF BLOGS
BILLIONS OF FAN
Billion dollar questionHow they are getting benefits
out of it?
www.simplify360.com
Everything via Internet &
Social Media
What’s make it different and successful??
www.simplify360.com
Humongous fan followings
Humongous fan followings
Viewers can keep track of everything
Humongous fan followings
Viewers can keep track of everything
Opportunities for sponsors & organizers
Humongous fan followings
Motivation to athletes
Viewers can keep track of everything
Opportunities for sponsors & organizers
Humongous fan followings
Motivation to athletes
Viewers can keep track of everything
Opportunities for sponsors & organizers
Reach of the games enhanced
Humongous fan followings
Motivation to athletes
Viewers can keep track of everything
Opportunities for sponsors & organizers
Reach of the games enhancedEven before starting of game,
its a hit
Source 1993-1996 1997-2000 2001-2004 2005-2008Broadcast Rights 1.251 1.845 2.232 2.570Global Sponsorship
0.279 0.579 0.663 0.866
Domestic Sponsorship
0.534 0.655 0.796 1.555
Ticketing 0.451 0.625 0.411 0.274Licensing 0.115 0.066 0.087 0.185TOTAL 2.630 3.770 4.189 5.450
Olympic Revenue, 1993-2008 (in $ billions)
Some of the Sponsors of Beijing 2008
In 2008 Revenue Increased by 107% compared to 1993
What could be probable no of sponsors and revenue increase in 2012?Source: Beijing Olympics: Games of epic proportion (Journal of Business Cases and Applications)
Number of Sponsors are
already doubled
Fan Following higher than any other Olympics
games
First time athletes getting
connected to viewers
First time LO2012 Home
Rentals is a meeting place for visitors to the Olympics.
2012 Revenue may get double from previous
year.London News
So get readyThe biggest sports carnival has
arrived on your Social Media Account
www.simplify360.com
In the book of Olympics
Social Media uses may get
THE GOLDEN PAGE
THANK YOUhttp://simplify360.com/
Facebook: https://www.facebook.com/simplify360 Tweet Us: @simplify360
Note: Images used in the slide is taken from website screen shots and photos available on the internet and doesn’t belong to SImplify360.
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