London AIME Event 2009

[email protected]://twitter.com/safdar

Safdar MustafaHead of Mobile Media Unit

Text

*interbrand

Not aboutMobile TV

It’s about a shift in media ...

The ability for anyone to create and share media

http://www.businessinsider.com/2009/1/us-airways-crash-rescue-picture-citizen-jouralism-twitter-at-work

So how does Al Jazeeraunderstand the change

Broadcasting

Distributed Distribution

Participatory Culture

Contribution

The Chad Explosion!

• Al Jazeera Cameraman in Chad

• Video captured on his mobile phone

• Sent to newsroom from the mobile

• Breaking News report on-air fast

Remember this...

http://img110.imageshack.us/i/hpim03103mj.jpg/

TV Quality Video

5 8 mega pixel camera

High Speed Data

Integrated GPS

Small & Always with you

Non-intrusive

Not just a phone...

/

Al Jazeera Mobile Reporter

Application

Distribution

http://m.aljazeera.netAl Jazeera Mobile Websites

Mobile Video Bulletins Football Live Score

AJE Mobile Website

• Highest traffic from US, Africa & Europe

• US traffic twice as much as Africa

• Devices: #1. Apple #2. Nokia #3. Blackberry

Al Jazeera iPhone Browser Apphttp://i.aljazeera.net

Al Jazeera iPhone Live Streaming App

Some issues to consider

• Data costs are still high in many regions

• (eg, in Qatar 1Mb = ~ £1.70)

• Balance between a quality user

experience & low bandwidth pages

• Mobile Vs Fixed line Internet experience

• AJ mobile websites have full site option available (for

iPhone, Opera users)

http://disordermagazine.files.wordpress.com/2009/06/sony-ericsson-logo.jpg

http://www.flickr.com/photos/ndevil/

Working together with industry leaders

http://www.techshout.com/images/samsung-logo-big-blue.jpghttp://weblogs.baltimoresun.com/business/consuminginterests/blog/apple-logo1.jpg

http://myhope.hope.edu/s/425/images/editor/Social%20Network%20Logos/youtube_logo.jpg

Al Jazeera News on Sony Ericsson Mobiles

W910 G502 W760 W980

for Al Jazeera it’s not about...

Nokia, iPhone,Twitter, YouTube, FaceBook...

it’s about engaging with our audiences and being

where they are

[our broader New Media strategy]

Questions?