London snapdragon 800 blogger event mll

1 Qualcomm Technologies, Inc. All Rights Reserved.

and you’ll find

a Snapdragon processor

at the heart of devices you love

LOOK INSIDE

Qualcomm Technologies, Inc. All Rights Reserved.

Welcome

Richard Tinkler

Senior Director, Marketing

3 Qualcomm Technologies, Incorporated. All Rights Reserved.

Snapdragon 800 Workshop

WiFi Log-In for London: ?? Password: ??

Agenda:

9:00 – 9:10 am Welcome and Overview of the Day: Richard Tinkler, Senior Director, Marketing

9:10 – 9:30 am Overview of Snapdragon 800 Platform: Michelle Leyden Li, Senior Director, Marketing

9:30 – 9:45 am How to Make a Better Smartphone: Jeff Bier, BDTI (video)

9:45 – 11:00 am Hands on User Experience Demos

11:00 – 12:00 pm Benchmarking

12:00 – 1:00 pm Lunch

Qualcomm Technologies, Incorporated. All Rights Reserved.

The Snapdragon 800 Platform

Michelle Leyden Li

Senior Director, Marketing



Look inside: Snapdragon™ Processors are at the heart of devices you love…

Sources: Facebook, Jan. ’13; SA, Apr.’12; 2012 Snapdragon Consumer Survey;

TIME Mobility Poll, in cooperation with QUALCOMM, Aug. ’12


Consumers expect their smartphone to do everything

Voice Text

Email/Calendar

Shopping

News/ Entertainment

Apps Video

Movies Photography

Internet access

Social networking

Maps


Question: What % of a mobile SoC is CPU?


Snapdragon is a comprehensive system

KRAIT CPU

ADRENO GPU

HEXAGON DSP

ISP (Camera)

DISPLAY/LCD

NAVIGATION

CONNECTIVITY

4G LTE, WiFi,

USB, BT and FM

NAVIGATION

DISPLAY/LCD

ISP (Camera)

CONNECTIVITY

4G LTE, WiFi,

USB, BT and FM

HEXAGON DSP

ADRENO GPU

KRAIT CPU KRAIT CPU

ADRENO GPU

HEXAGON DSP

MULTIMEDIA

Audio, video,

and gestures

Comprehensive mobile platform

Innovative user

experiences

SENSORS

ISPs

DISPLAY/LCD

IZat NAVIGATION

SENSORS

MULTIMEDIA

Audio, video,

and gestures

CONNECTIVITY

4G LTE, WiFi,

USB, BT and FM Always on

Required for mobile

KRAIT CPUs

ADRENO GPU

HEXAGON DSP

Basic computing

The CPU is only ~15% of a modern SoC


Designing for the new mobile era requires different approach

PC Era

CPU-Centric

(Gigahertz race)

Mobile Era

User Experience Oriented

(System level innovation)

Always on

Always connected

Always with you



Snapdragon™ Processor system spans hardware, software, services, and ecosystem tools

Drivers & Optional Advanced Features Software

High Level Operating System

Qualcomm Reference Designs

HW & SW Development Tools & Customer Support

Enabling Technologies

Leading Hardware



Rich

entertainment experiences

Seamlessly always on,

always connected

Snapdragon 800

The heart of the latest mobile experiences

Raising the bar

on performance

Increased battery life

Faster web browsing

Stunning graphics

& gaming experiences

Exceptional

real time navigation



DISCUSS DISTRIBUTE DEVELOP DOWNLOAD

Snapdragon MDPs and DragonBoard™

• Early access to leading edge APIs

and next generation features

• Accelerate development time

for next-gen content

• Create and optimize applications

http://developer.qualcomm.com

Technical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery

MDPs and Dragonboard available for purchase at BSquare.com

Tools and resources for developers



Trepn™ Adreno SDK

and Adreno

Profiler

FastCV™

SDK

Snapdragon SDK for

Android

Snapdragon software developer tools

Excellent control and visibility into the hardware for application development and optimization

Graphics

& gaming

Context

awareness

Image

stabilization

Augmented

reality

Peer

To peer

Power

Profiling

Android

applications


Next Generation Multimedia


VIDEO: “IT’S LIKE THIS”


Consumers want a great entertainment experience


58%

*Source: Percentage of Total Internet Traffic, Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015

Percentage of

Total Internet Traffic by 2015

Video Streaming

Movies and videos drive internet data traffic



Data growth driven by video resolution

Growing at a rapid pace

QCIF 15fps

176x144

1990

*Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015


1080p 30fps

1980x1020

160x ↑



1990 2000

2000





1990 2000 2013

4K 60fps

3840x2160

8x ↑





1990 2000 2013 2015

8K 120fps

7680x4320

With 4K and 8K video,

data will increase by

64x in next 10 years



Drivers of high resolution video

Driving beyond “Retina” displays

qVGA

hVGA

WVGA

DVGA

HD

FHD

‘05 ‘07 ’08-’09 ’10 ‘11 ’12-’13 ‘14

130~180 ppi

180~310 ppi

326 ppi

329 ppi

132ppi

498ppi

244ppi

450~520 ppi


Drivers of high resolution video

Miracast™ Wi-Fi Display

• Video

• Gaming

• Browsing

• Photos

• Social Networking

Consumers want to display content from

smaller devices to larger devices

Video projected via MiracastTM Wi-Fi display requires the video stream to be simultaneously decoded on the

smartphone/tablet and re-encoded and streamed to the larger display

Video compression is key to lower overall network bandwidth traffic


HD content, including streaming, is common place

− 5.1 multichannel is typical for HD content from digital stores and streaming sites

− Streaming: Netlix, HBO Go, Amazon Instant Video, Ultraviolet

− Digital downloads: iTunes, Xbox TV & Movies

Surround sound experience on mobile devices is essential for HD video

− Virtual surround sound over headphones for a home theatre on-the-go experience

Capture 5.1 Audio for the full HD camcorder experience

− Not just left-to-right, but also front-to-back and around the camera

The high-definition experience

HD sound is critical to delivering a complete HD experience


High Definition Sound with DTS

− DTS Digital Surround (Core Audio)

− DTS Express

− DTS-HD Master Audio

Working with the leaders in HD sound

• Immersive Music with DTS Studio SoundDTS Digital Surround (Core Audio)

− Experience deeper bass, clearer vocals and a widening sound field

• On the Go Theater Experience with DTS Headphone: X

− 7.1 virtual surround sound

DTS


Working with the leaders in HD sound

Dolby

• Sound that puts the story first with Dolby Digital Plus (DS1)

− Dolby Digital 5.1

− Dolby Digital Plus 7.1

• Enhanced mobile audio post-processing

− Maximizing audio volume without distortion

− Making dialogue clear and intelligible

− Leveling volume differences

− Virtual surround effect over headphones and internal speakers


Replaces stock Android Audio FX and extends functionality

API compatible and transparent to all applications

Virtualizer expands the sound, so that it sounds like it’s coming from outside your head,

rather than inside.

Bass Boost extends functionality with support for handset speaker

DSP-offload for improved low power

Snapdragon Audio FX

Improving the HD Sound Experience for Consumers


5.1 audio record, to capture sound moving around the phone

− Not just left-to-right, but also front-to-back and around the camera

Use advanced array processing algorithm to produce surround effect

− Takes 4 channel inputs to acquire directional channels for 5.1 surround sound

FluencePRO Surround sound recording

Full HD camcorder experience with 5.1 audio


Adreno: immersive visual experiences

Redefining mobile graphics More advanced lighting effects

More detailed textures for improved visual realism

Adreno 3xx

Adreno 2xx

Support for larger displays and

higher resolutions

More complex scenes at high frame rate


First Dual ISP

• ISP#1 = 21Mpixel + ISP#2 = 13Mpixel

• Independent ISP for video + camera

• Simultaneous 16:9 video + 4:3 snap

• Picture in Picture

• Multi/Stereo/Depth Camera Supported

Highest Res/FPS Using Both ISP, 640MPixel/S

• 20MP/30 raw dump capture

• 8FPS fully processed at 13MP/30 rate

Computational Camera

• Computer Vision (Fast CV) + OpenCL

• Array & Plenoptic Camera

• Camera 2.0 Google Compliance

Snapdragon 800 / MSM 8x74 ISP feature and performance leadership


Look inside and you’ll find a

Snapdragon processor at the heart

of the devices you love


and you’ll find

a Snapdragon processor

at the heart of devices you love

LOOK INSIDE


For more information, visit us at:

www.qualcomm.com & www.qualcomm.com/blog

© 2013 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and other

countries. Trademarks of Qualcomm Incorporated are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners.

QUALCOMM Technologies, Inc., 5775 Morehouse Drive, San Diego, CA 92121-1714

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