Logo_Branding Standards Manual

CONNECTION & COLLABORATION FOR A GREATER COMMUNITY

Leadership Council of Greater Cincinnati • Branding Standards Manual 2

• Introduction ................................................................................3

• The Logo .....................................................................................6

• Alternate Logos ...........................................................................9

• Unacceptable Executions .........................................................11

• Color .........................................................................................16

• Secondary Assets .....................................................................18

• Web Usage ................................................................................19 • Social Media .............................................................................21

• Acknowledgements ..................................................................24

TABLE OF CONTENTS


INTRODUCTION

CONCEPTS INFORMING THE BRAND Leadership Council’s Main Purpose To define Leadership Council of Greater Cincinnati, we start with its purpose. Leadership Council’s purpose is what drives the organization’s actions and communications daily.

The Leadership Council of Greater Cincinnati is: Our MISSION To maximize the impact of non-profit organizations, develop their leaders and strengthen the community.

Our VISION Inspired, visionary leaders champion dreams of those we collectively and collaboratively serve in a thriving community.

Who We Are We are a growing group of local non-profit agencies who wish to build capacity, connect, collaborate with and learn from each other in order to meet the needs of the community.

What We Do We strengthen the effectiveness of non-profits, develop their leaders and strengthen the community through building capacity, connections, collaborations, and cost savings.


INTRODUCTION

CONCEPTS INFORMING THE BRAND

Brand Character The Leadership Council is an organization where human services executives work in partnership with one another to set the direction for the provision of human services in our region. We offer education, training, funding opportunities, cost savings programs and strong alliances to help you and your organization meet the needs of the community.

Brand Attributes • Passionate • Innovative • Community-building • Connections • Education-focused • Philanthropic • Dedicated • Life-Affirming


INTRODUCTION

GRAPHIC SYMBOLISM

The Logo Below is a breakdown of how the Leadership Council logo emulates the brand attributes and depicts Leadership Council as an organization of education and partnership.

“Connection & Collaboration for a greater community Connection and collaboration are just two of the qualities that

Leadership Council is committed to providing for their members. Through the combined efforts and skills of their members and those

they reach out to, a greater community is made.

Circles Represent the

connections and strong bonds made among members and those that have been helped.

“L/C” Connection Leadership and

the Council are interconnected in many ways. From the way the executives lead to the education they provide, the Letters represent the interconnectivity of their worlds.



THE LOGO

GRAPHIC STRUCTURE

The Leadership Council of Greater Cincinnati logo incorporates multiple graphic elements: the symbol, title, and tagline.

The Leadership Council logo must appear prominently (most often, the front cover) on all materials published by the organization in print or electronic format.

Please not that the words “Leadership Council of Greater Cincinnati” are a graphic element, and as such are inseparable from the symbol. The words may not be recreated with any font, nor resized or rearranged for any reason. Multiple iterations of the logo for various purposes can be found on page 10.

Leadership Council Symbol

Title

TaglineCONNECTION & COLLABORATION FOR A GREATER COMMUNITY


THE LOGO

SAFE SPACE

A safe area around the Leadership Council logo must be preserved in order to retain maximum legibility of the logo. No elements such as typography, other logos, graphics or photos may intrude upon this safe area. In addition, placing the logo too close to a cut or folded edge violates the safe area.

Please be sure to confirm with the printer that no safe areas are violated.



THE LOGO

SIzE RESTRICTIONS

In order to maintain legibility on printed materials, the Leadership Council logo may not appear smaller than the sizes illustrated below.

In general, while the Leadership Council logo must be prominently and largely displayed, however it should be sized appropriately for each particular purpose. Please use common sense when sizing.

When using smallest possible sizing, remove tagline. Keep tagline where legible.

1.5”

150 pixels

Minimum size for print

Minimum size for Web


ALTERNATE LOGOS

Multiple Iterations of Logo

The Leadership Council logo has multiple layouts for different uses.The vertical logo should be used whenever possible, however the horizontal logo may be substituted when space is an issue.



Full Vertical Logo

Full Horizontal Logo



ALTERNATE LOGOS

COLORS

The Leadership Council logo can only appear in the signature green palette, white and green palette, all black or all white as shown. Backgrounds must be all white, black or green. No gradiation or images are acceptable.


UNACCEPTABLE ExECUTIONS

The following pages illustrate some of the most common errors when reproducing the logo, and should not be approved of.

CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY

Incorrect Color

Applying a drop shadow








Outlines are not acceptable

Placing the logo over images, text or other colors that make the logo difficult to read





Altering, warping or tilting the logo in any way


CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY





Placing more than one logo per page







Incorrect sizing/mixing of vertical and horizontal logos

Mixing colors from black/white and green options




COLOR

SIGNATURE COLORS

Leadership Council’s colors include the signature palette of greens, and must be these colors on all outgoing publications or materials.

Do not screen or tint these colors, as the nature of the colors changes once there is a tint or opacity introduced. The Leadership Council logo may only appear in the color options illustrated on page 10.

The makeup of the colors are as follows:

CMYKC = 82M = 46Y = 100K = 55

RGBR = 29G = 65B = 29

HEx#1D411D

PMS 350

CMYKC = 22M = 15Y = 36K = 0

RGBR = 201G = 200B = 169

HEx#C9C8A9

PMS 452

CMYK RGBC = 0 R = 255M = 0 G = 255Y = 0 B = 255K = 0HEx #FFFFFF

CMYKC = 39M = 27Y = 74K = 0

RGBR = 167G = 166B = 101

HEx#A7A665

PMS 451

CMYK RGBC = 0 R = 0M = 0 G = 0Y = 0 B = 0K = 100HEx #000000

CMYKC = 66M = 43Y = 58K = 20

RGBR = 89G = 110B = 99

HEx#596E63

PMS 625

White and black may also be used


COLOR

BACkGROUND COLORS

The preferred background colors for the Leadership Council logo are white, black and green as demonstrated on page 10.

CMYKC = 82M = 46Y = 100K = 55

RGBR = 29G = 65B = 29

HEx#1D411D

PMS 350

CMYKC = 0 M = 0Y = 0K = 0

RGBR = 255G = 255B = 255

HEx#FFFFFF

CMYKC = 0M = 0Y = 0K = 100

RGBR = 0G = 0B = 0

HEx#000000


SECONDARY ASSETS

FONTS

Secondary assets extend and reinforce the Leadership Council brand. These assets include colors, fonts, audio elements and other pieces that project the Leadership Council brand. Guidelines for the most visible secondary assets are detailed in the following pages.

The san serif typeface chosen for the Leadership Council logo is Helvetica Neue. If you are using a Windows operating system in order to design or produce print publications you should install Helvetica Neue on your computer. If using a Mac operating system, these should already be installed.

You do not need to use Helvetica Neue for internal communications such as letters or memos. Please use professional discretion when creating these documents.

Helvetica Neue Condensed BoldHelvetica Neue Condensed BlackHelvetica Neue UltraLightHelvetica Neue UltraLight ItalicHelvetica Neue ThinHelvetica Neue Thin ItalicHelvetica Neue LightHelvetica Neue Light ItalicHelvetica Neue RegularHelvetica Neue ItalicHelvetica Neue MediumHelvetica Neue Medium ItalicHelvetica Neue BoldHelvetica Neue Bold Italic


WEB USAGE

All guidelines in this manual apply to both print and web, unless otherwise specified. Safe areas and proportionality apply when the logo is used in web communications. In addition, the following guidelines must be met:

• The Leadership Council logo must serve as a link to the organization’s home page (leadershipcouncil.us).

• The Leadership Council logo must be visible on every page at the top of the page (without scrolling) when the monitor resolution is set to 800x600.

• The Leadership Council logo must not be replicated as a pattern for wallpaper or backgrounds.

• The Leadership Council logo must not be made into a 3-dimensional object (drop shadows, frames, animated, etc.)

WEB TYPEFACES

Use text, instead of graphics whenever possible. Use Helvetica on web elements in order to maintain consistency.


WEB USAGE

WEB COLORS

Leadership Council’s colors include the signature palette of greens, and must be these colors on all outgoing publications or materials.

Do not screen or tint these colors, as the nature of the colors changes once there is a tint or opacity introduced. The Leadership Council logo may only appear in the color options illustrated on page 10.

RGBR = 29G = 65B = 29

HEx#1D411D

RGBR = 201G = 200B = 169

HEx#C9C8A9

RGBR = 255G = 255B = 255

HEx#FFFFFF

RGBR = 167G = 166B = 101

HEx#A7A665

RGBR = 0G = 0B = 0

HEx#000000

RGBR = 89G = 110B = 99

HEx#596E63

White and black may also be used


SOCIAL MEDIA

ICONS

Social media icons should include the taglines whenever readable. However just the logo icon may be used in certain situations.


Full Logo, to be used whenever possible

Logo Icon, to be used when minimum sizing is

violated


SOCIAL MEDIA

ExAMPLES


SOCIAL MEDIA

ACCEPTABLE ICONS FOR PROFILES


ACKNOWLEDGEMENTS

Emily Schmidtwww.emilycschmidt.com

Erin Mays, Megan Parin, Emily Schmidt

Jenny BergLeadership Council Executive [email protected]

4010 Executive Park Dr., Suite 100Cincinnati, OH 45241

Graphic Design

Rebranding Team

Main Point of Contact

April 2015

Logo_Branding Standards Manual

Documents

leadership council logo

greater community connection

leadership councils

thriving community

brand brand character

introduction concepts

organization of education

connection collaboration