Lockheed Martin Final Presentation

Aerospace, Defense, Security and

Advanced Technologies

Designing the Most Effective Digital Strategy

Grouping Related Products and Services on Individual Social Media Platforms

Simplicity and Efficiency -With all the different products and services Lockheed has to offer, product/service “groupings” on social media will help viewers cut through the cluster of topics they aren’t interested in.

-Ex. Design Facebook page to be about current space exploration projects and what the future holds for the company. (See image on right)

Facebook: Space Exploration

Utilizing the Underrated-Analysis of Google+ has shown that it is a popular site among many different technological and engineering based professionals. -Fewer companies use Google+, so there is less competition. -Share a high quantity of Information Technology (IT) news on this site to engage the target audience.

Using Digital Media to Recruit and Hire Highly Qualified Individuals

-If Lockheed wants to continue to recruit and hire quality professionals that will be a beneficial asset to the company, they should promote job openings on digital media platforms other than just Instagram.

Properly Utilizing Personal Email

-Make it easy for people to sign up for a company email list (especially investors).-Only send out messages that are personalized to that person’s individual interests.-The measurement tool, Google Analytics, could be used to ensure that people only receive emails about products that they showed past interest in.

Creating Engaging Display Ads and Images

-Much of Lockheed’s digital marketing is done through eye catching and powerful photos of their products.

-Using analytic tools to gather data on specifically what types of images are most likely to be “clicked on” by a viewer could be very useful for the company.

-The odds are against the success of display ads

Appealing to Company Investors-Effective digital marketing will enhance Lockheed’s image, their public relations, and possibly their most important asset; their relationship with investors. -Current and potential investors must be presented with information that shows how well the company is doing as well as what future projects are in the making that will increase their stock’s value.

-Ex. Lockheed’s YouTube channel could be used to display videos of future projects that will intrigue investors.

Having an Effective Landing Page for Company Investors

-Lockheed should direct potential investors to the ‘investor landing page’ on their main website.-Landing page will hold relevance to the source that the viewer was directed through.-Provide sufficient detail and use meaningful graphics -Use Key Performance Indicators (KPI’s) to see if views of the investor web page is growing or shrinking.

Responsive Design (Mobile Friendly) Investor’s Page

-Considering just how important Lockheed’s investors are, they should make it as easy as possible for investors to view up-to-date company news on their mobile devices.

Apply Search Engine Optimization-Use SEO to increase Inbound traffic to the company website.(Pull in Viewers)-Increased website traffic will lead to many positive results, such as gaining more customers, investors, leads, as well as increasing public awareness about new and exciting projects the company is involved with. -With an organic (Google) search being the most common type, SEO is a must have tactic.